Marketing Essays

The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.

With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.

The paper explains the concept of warfare in the context of marketing activities and strategies undertaken by the business organization. In direction to this the prime objective of this paper is explains different warfare and strategies, which are required to be taken into account from the side of the organization for the purpose of achieving some crucial long term success and sustainability within existing highly dynamic and competitive business environment.

Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).

The conclusion from this study states that expansion in emerging economies of India and China seems to be the most attractive opportunity of the ASUS Company in short run. The company has generated profits even when many of its counterparts were bleeding as a result of the global meltdown. This seems to be a good reason for the investors to invest in the company.

Because of the insight of amusement users with the proficiency to perform Internet favorable mind-set in the direction of online advocating due to the seen data content, and users with the motivation to shop a high affirmative mind-set in the direction of Internet advertising, both for amusement and data content of seen perceived.

Harrods is a brand that has a class of its own. At Harrods, it is not about branding value. It is quintessentially about branding prestige. It’s about branding timelessness. It’s more about branding class. People not only like to shop at Harrods, but they actually do prefer to be known as being associated with Harrods. 

The phenomenon of globalization is unquestionably taking place in wide shapes throughout the globe. Those organizations, commonly in the field of international business, mostly discover themselves to be completely ill-equipped for the surroundings they plan to enter into and uninformed regarding the probable hazards that are concerned in the course of action.

Indeed, Goldman Sachs dates back to the 19th century when in 1869 founder Marcus Goldman established the company in lower Manhattan. Despite the recent controversies, Goldman Sachs has enjoyed an illustrious history. This essay examines background elements related to the organization, its current structure and business procedures, and its products and services.

The author states that the rate of inflation is declining more rapidly," said Commerzbank economist Ulrike Rondorf. "In January, it should fall below the critical 2 percent mark for the first time in a year." Due to inflated prices, several economists have estimated a slump in the European economy including a look at higher household energy.

Reliance Anil Dharuhera Ambani Group is one of the most popular and successful companies in India. The company is extremely well controlled and not only is it well-controlled but also the company exceeds the expectations of the shareholders every year. This goes to show that the company follows the principles of management very carefully be it planning, controlling.

These are the come-on characteristics that the target audience will perceive, which is analogous to the consumer value in products on sale in the market. Everything was done in a scholarly format familiar to both the students and academics alike. The proprietary contact details are also prominent in the layout.

Neither NBC’s “Must Watch TV” nor the Super Bowl have the same influence as they did in the past. They are no longer the most influential advertising TV spots among television programming viewers. The TV business is in the precipice of change. Three ways in which the TV business is changing are: Consumers are multi-screen multi-tasking New sources of insight into popularity are popping up The dynamics of measurement are changing Data shows that 63% of generation X viewers uses a second screen device more than half the time they watch TV, and that number zooms to 74% for generation Y consumers (Cooperstein).

Three distinctive categories of companies transpire as leaders, and area that extricates them from their competitors is the way they deal with their consumers. They alter and shapes their future requirements and plans on the rationale of the feedback of their customers.

In the light of external economic factors that besieged various countries worldwide, management of luxury hotels think of appropriate strategies to lure guests to continue patronizing their services. One hotel, the Starwood Hotels and Resorts, has used this promotional byline to catch the attention of frequent luxury travellers and either return to their hotel or capture the interest of a new set of clientele: “Life is a collection of experiences.

During the process of expansion, unstable exchange rates can influence Diageo largely. International trade laws, economic development, and increase in demand and input expenditure are also important factors to consider. The company has proper regulations and a strong financial position to consider available expansion prospects.

The company has not recorded a stable revenue trend. Much of the blame according to a recent research carried out by the company points to the global economic recession that hit the world in 2007. The world has generally recorded from the recession, it is just appropriate that eBrand Media device a means of making up for the losses.

Often services that are to be offered are shown to the consumer so that they feel convinced of the benefit of it. In television marketing services are usually shown with a random member of the public so that consumers can see the service in action. In product marketing, the marketer only needs to explain the benefits of the product because the customer can witness the product for themselves.

World Vision. World Vision was founded in United States of America in 1950 by Dr. Robert Pierce. It was found with the objective of helping orphans and other children facing any sort of difficulties. Their work began in South Korea but was expanded to other areas including Latin America, Eastern Europe, Africa, and the Middle East.

Gatorade is a sport drink brand that is produced and distributed to more than 81 countries by its parent company PepsiCo. The sports drink is prepared through a blend or combination of water, electrolytes, and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities.

As of now, industry experts are talking about convergence where information-based internet and traditional TV broadcasting will be rolled into one where TV shows can now be broadcasted on the internet and mobile handheld devices and internet video showcasing its original content show just like the traditional TV show.  

The author of this paper will provide a summarize data and findings of comprehended interviews conducted by the local estate authority from the local residents. The data is extracted from the 400 interviews taken from tenants and leaseholders of seven states, comprising 80 male and 183 female respondents.

This essay mainly focuses on the assessment of the relative importance of the economic environment of a country, compared with other factors, that should be assessed to determine potential outcome of launching an enterprise in a country. This environment provides important information on wealth, consumer buying power, and income level in a country

Public-private partnership affects a company’s performance particularly in the mid-term span of three-four years following the merge. Funds received for intermediated public-private partnership assuages financial constraints as well as aids a company in remaining more financially feasible by significantly reducing the prospect of insolvency.

Since the introduction of the term marketing mix by Neil Borden for the very first time in 1953, many changes have occurred in the consumer and business environment, promoting the argument that the use of the marketing mix is inadequate in the changing marketing environment. While assessing whether this argument is plausible or not, there are various issues that come to the forefront.

A marketer has to determine whether he or she has adequate information to make a strategic action on which markets to pursue. Marketing research entails obtaining adequate information on the environment of the John Lewis Organization. An analysis of the internal and external environments will give adequate information on marketing strategy.

According to Aaker and Fournier (1995), brand personality is the “set of meanings constructed by an observer to describe the ‘inner’ characteristics of another person…that can be used to summarize complex behaviors and form expectations of future behaviors’ (p. 392). The concept of brand personality eludes a clear definition. 

Consumer culture is an important element of marketing. In today’s competitive environment, it is essential for companies to understand their consumer’s culture. This is because the industry is not just about the production of goods; it actually is about the wants, needs, and satisfaction of consumers (Levitt, 1960).

It is also keen to demonstrate the strengths, weaknesses, opportunities, and threats that the Sheraton hotels have to consider, to avoid failure and attract more customers. It has also made recommendations on the measures to be undertaken to maximize the profit. These recommendations have focused on the marketing strategy of the business.

The company has its own factories, designers and stores, and the designers are in close contact with the stores and hence the ability to respond quite quickly to any changes in trends. The company also makes the purchase of its textiles from global suppliers and conducts the final production activities in its own facilities and equipment.

In most cases, the increased use and of the internet through platforms such as Facebook and Twitter has been heavily relied on to inform me on any breaking news, therefore replacing the use of newspapers. It is worth noting that the new media has also affected the means through which newspaper circulate breaking news.

Ralph Lauren company is famous for some of its brands and people all over the world use their products as a high-class status label. The most famous brand of Ralph Lauren is Polo Ralph Lauren; along with that it also manages other small brands and businesses. The main headquarters are situated in the east of New York City.

Although the basic principles of marketing remain the same, international marketing is a lot more complex than domestic marketing as the companies entering the international market(s) have to deal with international regulations and cultural differences. However, with great risks come greater chances of success too. Today the global economy is as turbulent as it gets.

The 21st-century revolutionary world is the era of rate race competition. Life has become faster and easier in this age of high-end technology and innovation. This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work, and school projects and building the nation on a large scale.

Introduction Food is one of the basic needs of the society and since ancient times a number of governance initiatives have been introduced for improving food security. Food scarcity, spoilage of food and over-abundance in certain areas have been the central theme for many a riots and social unrest within communities.

The project mainly focuses on communications and promotion, by an integrated marketing communications (IMC) method. Such a method delivers an apparent and reliable message to the customers and is connected to the Core Strategy. This project has been divided into two parts. Part 1 is general research about Communication channels, Advertising, Direct Marketing and Sales Promotions.

South Africa, which is officially referred to as the Republic of South Africa is a nation situated at the southernmost tip of Africa. The country became a sovereign state in 1994 after years of political apartheid. South Africa is segmented into nine provinces and encompasses 2,798 kilometers of coastline.

Generally speaking, the Internet currency platform does not only enable smooth processing of online transactions but also serves as a singular platform that uses the electronic money transfer concept (Kumar & Hillegersberg, 2008). It helps in the conversion of normal currency into digitalized currencies.

Wiggles also followed the same strategy. It is believed that big will come from the small. From the beginning of the Wiggles, with young Anthony Field and with his brother and with some friends, it started its journey with the street shows in Sydney in Australia, where the focus is only to achieve fun and customer satisfaction, not the profit.

More and more individuals are looking for homes, not only for residence but for recreational as well as business purposes. An extensive feasibility study helps in determining the target market as well as the purchasing power of clients. Economic and financial feasibility studies are helpful in forecasting the future of the business.

Audit procedures should be consistent with auditing standards. This offers the auditors guidance on their tasks and acts as a yardstick for evaluating the audit work done. When the auditors were carrying out their work on BP p.l.c, they complied with the field, general, and reporting standards in auditing. There are general auditing standards.

More specifically, between 1985 and 2005 AMA’s definition of marketing represented the key roles of marketing, i.e. ‘the conception, pricing, promotion and distribution of ideas, goods and services’ (Ferrell 2012, p.7). Through the above roles marketing was expected to cover the needs of individuals and organizations (Ferrell 2012).

The strategies for management of various risks by Vodafone are quite impressive, the company has thought out all the risks affecting it systematically and developed strategies to deal with those risks. All of the risk management strategies revealed above are both strong and effective in providing cover for each respective risk.

The past few years had noted a dramatic increase with respect to the overall level of mobile devices that are used for purposes of business and pleasure throughout the world. The particular piece that was chosen for analysis within this brief summary is with regards to the October 18th article in Business Insider entitled “Platform Native Social Media Marketing”.

This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.

Calypso was a first-timer in the business field and she had no experience in that domain. Also, her volume of business was not very big it was precisely 250 bags only. So for 250 bags going to a foreign country to search for suppliers and renting a separate office would have been fancier for her cause she was not sure the idea of a transparent and graphics bag would hit the market or not.

Indian manufacturing sector come together to improve and maintain their bargaining on working wages conditions and power. The first Trade Union in India known as the Madras Labor Union created in the year 1918. The foundation of accepting Trade Unions Act in India was the momentous Buckingham Mill case of 1940 where Madras High Court granted an intervening injunction, not in favor of the Strike Committee of the Madras Labor Union warning them to induce workers to terminate their contracts of employment by refusing to go back to work (Harris, 2002).

The organization of Coca-Cola offered a wide range of refreshing products at a quite cost, which is also another important factor for its success. The promotions presented by the management of Coca-Cola for the drinks are effective for the individual that acted as a boon for the growth and development of the organization in the market of North Korea as compared to other rival players.

The company sells luxurious pastries, chocolates, French sweets and viennoiseries as well as lifestyle and luxury articles like for example Champagne in boutiques all over the world and via an online shop delivering to many European countries. (Pierre Herme Paris, 2013a; Registre du Commerce et des Societes, 2013).

Beijing Organic and Beyond Corporation are regarded as one of the renowned brands in China, which has a number of organic farms across Beijing, Jiangsu, Shanxi, Shandong along with central Mongolia. The company is been identified to build its strong position in delivering a wide range of organic foods including vegetables.