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Marketing Essays

Result for Subject Marketing:
19702 essays
Managing the Service Value Chain at Forest Timbers Marketing Essay
8 pages (2196 words) , Download 3 , Essay
Free
Forest Timbers is a timber merchant, importers, and machinists company that operates from Hereford in the United Kingdom. The company specializes in soft and hardwood from North America, Europe, and Asia. The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shopfitters, furniture makers, joining, and kitchen manufacturers.
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Monsanto Company's Ethical Issues Marketing Research Paper
4 pages (1208 words) , Download 3 , Research Paper
Free
Monsanto is one of the largest and leading American companies, but it has faced several key issues of addressing corporate social responsibility and public image. The company has received varied attention from the public because of several aspects. Monsanto is a large company that is dedicated to sustainable agriculture, but many people perceive their business moves as attacking other businesses.
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Final Examination of Marketing Issues Marketing Essay
4 pages (1117 words) , Download 2 , Essay
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The first difference is budget, which obviously is determined exclusively by the size of the business. Large businesses can afford expensive marketing campaigns in the hope of capturing significant market share. On the other hand, small businesses do not have much money to play around with, so their marketing campaigns have to be tighter.
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Marketing Environment of Hugs & co Marketing Essay
3 pages (750 words) , Download 2 , Essay
Competition Analysis of of Hugs & Co Shoe Company Hugo has both weakness and strength that may make it vulnerable or successful in competing with other companies the same products they produce. Their management are renowned for their good managerial leadership qualities and styles that has placed the company to its current position both locally and internationally.
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Moyou financial projection Marketing Essay
3 pages (750 words) , Download 2 , Essay
The financial information is used to determine whether the business is viable in such a way that the investors’ returns will be optimally maximized. Therefore, the financial information has to be convincing to the investors. The information includes the balance sheet projections, income statement projections, cash flow projections, break even analysis and capital requirements and strategy.
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Analysis of FreshTec Activity Marketing Case Study
5 pages (1572 words) , Download 3 , Case Study
Free
Traders can also support the adoption of SmartPac by the market by using it themselves to realize benefits and savings in transportation. The use of SmartPac will also afford the traders more flexibility in logistical options since more time can be allocated to the whole transport process and still reach consumers while the product is still fresh.
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International Business Case Studies Reflection Marketing Essay
4 pages (1480 words) , Download 2 , Essay
Free
All these factors should be considered in ensuring that businesses perform as expected (Goddard, 2006:16). For example, Nestle is a firm that is hell-bent on innovation and renovation (Babbie, 2010:21). The business has been making positive changes in ensuring the customers are satisfied with its products and services.
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Strategic Marketing Marketing Essay
3 pages (750 words) , Download 3 , Essay
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
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Marketing strategies of automobile companies Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
It has been observed that BMW is focusing on its expansion strategy by offering different innovative models of diesel cars, namely the 3 Series and S series in 2013, in its targeted markets with the intention to raise customer demands for diesel cars as well as for controlling the prices of gasoline to obtain cost efficiency.
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Viral Marketing of FMCG Using Social Media Marketing Essay
3 pages (750 words) , Download 2 , Essay
Viral marketing or viral advertisement is a recent buzzword in the field of marketing. Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies. Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms.
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Business Model Canvas Report: Case of Google corporation Marketing Essay
13 pages (3250 words) , Download 9 , Essay
Free
The paper throws light on Google Corporation that provides a variety of services such as browsing, advertising, and chatting. The selection is almost endless. Through the notion of customer segments a company can identify its favorable and more likely customers who desire to utilize its services. Google Company divided its customers into two main categories: regular internet users and the business sector.
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Benefit Plan Analysis: Metropolitan Chicago Health Council Marketing Term Paper
6 pages (1881 words) , Download 2 , Term Paper
Free
It has a wide range of hospital human resources section requirements that handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together. The benefits for the employees are approximately 43% of their total gross salary.
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Application of Financial Accounting Analysis Marketing Essay
10 pages (2585 words) , Download 2 , Essay
Free
The success of individual activities in a project cannot be achieved without financial accounting.  I understood my role as a project manager not as directing the project, and also recognized that I cannot effectively achieve my goals without receiving the proper information on financial performance, in a timely manner.
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Advertisement Plays a Significant Role Marketing Essay
3 pages (995 words) , Download 4 , Essay
Free
The advertisements should be catchy and communicate pertinent information to the intended consumers. This essay discusses how different adverts are manipulated or designed to appeal to consumers. According to Claudia (2012, 58), adverts are directed to different steps of consumers’ buying decision power. 
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Integration of Marketing Communication Marketing Essay
4 pages (1166 words) , Download 3 , Essay
Free
These kinds of consumers find it important to know where their products come from. They want to purchase Fair Trade products like Arnott’s Tim Tams Chocolate Biscuits since they find it important that with purchasing that product, and assist those who have manufactured it. Next, Fair Trade products will support the integrity of Arnott’s Tim Tams Chocolate.
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Compass Group Financial Analysis Marketing Essay
4 pages (1312 words) , Download 4 , Essay
Free
There is a decrease in the gross profit ratio that has been realized amounting from 6.79% in 2010 to 6.38% in 2011. This can be attributed to poor sales strategies and an increase in the cost of goods sold (Compass Group Plc 2011, p.63). The mark-up decreased slightly from 7.29% in 2010 to 6.81% in 2011 (Compass Group Plc, 2011, p.63).
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Individual Ethics and Product Consumption Paper Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The company’s mission statement reads: “people first, profits last,” indicating the dignity in which all people are treated in the company. Below is an analysis of the six pillars of ethics in marketing as applied at Starbucks. Honesty The company is honest to the best extent possible in sticking to their codes of ethics, despite the cost of such honesty.
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Controversial Forms of Marketing Marketing Assignment
3 pages (940 words) , Download 4 , Assignment
Free
Most companies exhibit a concern for the consumption by customers of their products. Product consumption affects the demand for the product. Based on the sales estimates that the marketing department establishes the manufacturing department of a firm creates a production schedule. Sales forecasts are also useful to determine the optimum inventory level to carry.
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Aspects of Financial Services Institutions Marketing Essay
8 pages (2242 words) , Download 2 , Essay
Free
Knowing the terms involve in financial services was very important as these gave me the background in understanding the way products and services are traded in a financial market. My knowledge of the extensive range of instruments that are used in the financial service trade extremely improved. This enhanced my insight on retail investments, private banks, and corporate investments.
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Caffe Nero Five Year Marketing Perspectives Marketing Coursework
11 pages (2815 words) , Download 3 , Coursework
Free
Caffe Nero is primarily a UK-based coffee house chain, founded by Gerry Ford in 1997.  It has more than 500 outlets inside the UK while the company has also established its coffee shops in Turkey and the United Arab Emirates. The firm has earned its reputation by conducting its business with integrity and respect.
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Communication in the Marketing of Financial Services Marketing Essay
8 pages (2091 words) , Download 2 , Essay
Free
The study of financial services marketing has significantly helped me to gain information that I was totally unaware of. Such learning has enabled me to develop and garnish my skills. In addition, learning of financial services marketing has provided me with an opportunity to open up my thinking process which would eventually help me in the forthcoming years.
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FINANCIAL SERVICES MARKETING Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Adaptability to certain various situations can help enhance the future employability. This adaptability comes from the knowledge. When an individual has the required knowledge about various things he can adapt very easily. This is because he is ready and aware of the upcoming challenges that he would have to face.
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Service Gaps Model and Service Profit Chain Marketing Essay
13 pages (3720 words) , Download 4 , Essay
Free
Managerial Implication In the modern world, marketing managers of a service firm repeatedly use marketing jargon like customer-driven service offering, continuous performance improvement, and others, but the interesting fact is that only a few of them understand the practical implication of service quality gap Landrum et al (2007). 
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Shangrila Hotel Singapore Marketing Assignment
5 pages (1250 words) , Download 3 , Assignment
Free
Strategic Business Unit (SBU) is a future in business corporations that focus on market segmentation and products and services offering. Business organizations take the responsibility of their own budgeting plans, change management in both macro and microenvironment, and market performances where SBU operates.
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Organizations Mission, Vision, and Goals - Case of the Turning Point Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The main aim of the organization is to focus on providing support-based recovery to female victims of drug addiction in the geographic location of Singapore. Though the World Drug Report of the year 2008 revealed that Singapore has significantly low cases of substance abuse, yet the reality is highly challenging and controversial in nature (Dara Drug & Alcohol Rehab Asia, n.d.).
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The Mind of the Customer Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
According to the report making decisions about various aspects of life involves conceptualizing through carrying out an analysis and making a selection, which is a choice based on a decision. This is mainly a mental process, which is indicative of the psychological factors that influence the decision-making process in individuals.
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Role of brand elements in developing brand equity Marketing Essay
12 pages (3000 words) , Download 8 , Essay
Free
Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).
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Strategic Analysis of Apple Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in the year 1976. Apple is currently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, U.S (Linzmayer, 2004). According to reports the company is currently at the second position in terms of revenue just after Samsung Electronics.
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Analysis of Spotify's strategy Marketing Case Study
4 pages (1000 words) , Download 5 , Case Study
Free
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The discussion also proceeds from this to present the results of an analysis centering on selected theoretical analytical models, including Porter’s Five Forces and SWOT. The paper draws conclusions and makes recommendations that follow through from the results of the analysis.
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Wal-Marts sustainability strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Wal-Mart’s sustainability strategy Introduction Wal-Mart is multinational retail chain that started its operation in 1962 in Rogers as a single store (Wal-Mart, 2012, p.3) with a strategy of reducing their prices compared to other stores thus increasing sales and revenue.
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Effective Positioning Is a Vital Element of International Brand Strategy Marketing Essay
6 pages (1781 words) , Download 2 , Essay
Free
According to research, positioning is a category of marketing communication that has a significant responsibility in improving the desirability of an international brand. This is achieved through transforming the physical features and insubstantial insights of a marketing offering in relation to the rivalry.
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Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Term Paper
7 pages (2045 words) , Download 2 , Term Paper
Free
The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. The core mission of the organization is to impact the lives of as many pit bulls as the organization possibly can through adoption, educating the public about pit bulls.
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Keeping a Customer-Centric Approach in a Highly Competitive Sales Environment Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
The provision of goods and services by businesses is aimed at fulfilling customers’ needs. Therefore, serving the customer in the most satisfactory manner should be the focus of any business that seeks to grow and achieve its mission, in whichever region or industry it operates. It is through the customers, that a business is facilitated to meet its objectives.
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Memo: Busines Environment Analysis & Tehnology Recommendations for Improving Business Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Financial management is essential in all aspects of life, for example, management of home budgets and pocket money management. Financial management is a crucial component of a successful business venture. Financial management involves planning to ensure there are enough funds at the right time to meet the needs of the business.
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Aligning AL Company with the Gramen Equipment Operations Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Attain focused on the development of financial knowledge among non-financial managers, as well as offering a solution for leadership, communication, presentation, project management, and strategy. Attains financial program is now part of the Online self-paced courses, pre-recorded podcasts, facilitated webinars and off-site seminars.
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The Comprehension and Effective Execution of the Marketing Principles Marketing Assignment
8 pages (2285 words) , Download 2 , Assignment
Free
The business function of all business organizations is hinged on marketing. This rests on the assumption that organizations survive on a foundation of sales in the absence of which there would be no production or in essence any other form of managerial activity. Marketing is the activity entailed in the creation, communication, delivering, and exchanging offerings that have value for customers.
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Product Marketing Marketing Admission/Application Essay
2 pages (500 words) , Download 4 , Admission/Application Essay
Free
Introduction Competition is an essential element in business. This is because it determines the quality of product and controls the price of various products in the market. Competition is determined by consumers’ needs and preferences (Ferrell & Hartline.
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Master of Business Administration Capstone Project Marketing Term Paper
22 pages (6559 words) , Download 2 , Term Paper
Breast cancer is caused by genetic mutation of cells that are produced within the milk-producing lobules, which results in their abnormally quick growth. This project has been hatched with the realization that breast cancer can be treated easily if the hospital is in possession of modern and more sophisticated equipment.
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SDL-Value and Value Co-Creation Marketing Essay
10 pages (2631 words) , Download 2 , Essay
Free
Vargo, Maglio, and Akaka (2008), best analyze the relationship between values of goods-dominant and service-dominant (SD) logic. In the article entitled “On value and value co-creation: service systems and service logic perspective,” the authors redefine the conventional outlook on service and value creation.
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Marketing Strategies Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
There are several characteristics of marketing strategies observed by Compass Company and its relations. Intangibility is the essence of providing customers with services than can neither be seen, smelt or tasted, in other words these are virtual services provided to the clients.
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EasyJet Strategic Management Marketing Essay
3 pages (750 words) , Download 5 , Essay
Easyjet as a company was founded by Stelios Haji-Ioannou in1992 with humble beginnings as it started with wet-leased planes (SeatMaestro, n.d). The company grew from the humble beginnings from where it managed to get its air operator’s license and turned to a leader in the industry
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Fashion Assignment - Armani Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper discovers fashion of Giorgio Armani. To date, Armani designs, manufactures and distributes many fashion apparel and accessories including haute couture, leather goods, watches, shoes, ready to wear cosmetics, jewelry, eye wear and home interiors. They also have a variety of brands which cater to high class niches.
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The Evolution of IBM Marketing Case Study
4 pages (1000 words) , Download 4 , Case Study
Free
IBM was at the forefront of the computer movement in the 1980s, enjoying sales, in 1990, which were five times its nearest rival. Yet, the company was also accused of being complacent and arrogant (Carlson).
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Lancome Male Skin Care Marketing Essay
7 pages (2049 words) , Download 2 , Essay
Free
Lancome male skincare is in a very competitive market structure that requires great value propositions. In this case, it strives to ensure that the clients enjoy high-end skincare products at affordable prices with satisfactory feedback. This will boost its client numbers and expand its market base.
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Reflective Self-Analysis on Marketing Marketing Essay
9 pages (2408 words) , Download 3 , Essay
Free
However, in these times of recession, graduates also require additional skills such as a keen understanding of personality types to balance their academic achievement. Workers who understand the basic personality types are less likely to start problems and more likely to contribute towards solving them when they do arise.
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The Cost of Wal-Marts Low Prices Should Not Be Too Costly Marketing Essay
3 pages (750 words) , Download 2 , Essay
The essay explores is Wal-Mart a completely negative member of society because its low prices cost its employees too much. Wal-Mart is like any other company that offers advantages and disadvantages as a business. Sebastian Mallaby opposes the sentiments of Olsson in the article, “Progressive Wal-Mart. Really".
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Asian Brand Strategy: How Asia Builds Strong Brands Marketing Admission/Application Essay
8 pages (2383 words) , Download 2 , Admission/Application Essay
Free
The needs of consumers are equally important in determining the industry location. It is impossible for the executives of domestic companies to consider their domestic market and domestic competition alone. If they fail to look beyond their national boundaries, they can lose marketing opportunities to competitors.
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Report of Toyota moto corporation-international strategy Marketing Case Study
3 pages (750 words) , Download 3 , Case Study
Free
Some of the historical issues encountered by Toyota include a lagging product planning, a declining Japanese market share and a limited global expansion. Due to the impact of these different issues, the company has employed a number of strategies, towards ensuring its presence locally and internationally.
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How has the fund fared Marketing Essay
3 pages (750 words) , Download 2 , Essay
Returns Berkshire Hathaway (NYSE) ?907,136.43 Microsoft (NASDAQ) ?298,812.46 General Electric (NYSE) ?671,906.79 The major factor that determines what companies pay to their shareholders as dividends is profitability. In view of this, we can conclude that the more profit a company earns, the more it is capable to pay dividends to its shareholders.
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HOW TO IDENTIFY CUSTOMERS Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
This will make it possible to map and identify loyal customers, in addition to having a database that can be critical in decision making process when configuring services to customers. In the dry-cleaning business, a customer’s identity has to be uniform across all sections.
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