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Marketing Essays

Result for Subject Marketing:
19914 essays
Influence Leadership and Personal Development Reflective Portfolio Marketing Essay
7 pages (2219 words) , Download 3 , Essay
Free
The membership of the language club has helped me in gaining expertise in foreign languages like French and Spanish. Further, I am also proficient with the information technology aspects and have expertise in software like Microsoft Office and also on special software named StatePro Property software.
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Print Advertisement Marketing and Consumer Behavior Marketing Assignment
6 pages (2217 words) , Download 2 , Assignment
Free
As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities, to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attract new customers to their services and products in which they faced a lot of troubles.
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Marketing Strategy of Gucci Marketing Essay
8 pages (2355 words) , Download 4 , Essay
Free
Pollet realizes the challenge that belies such a move since most of the company outlets have the traditional characteristics of using independent ideas and products from the others. This is the problem since the product managers would want to promote their products independently just like the stores would prefer to use independent ideas amid the cutthroat competition.
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Managing Hotels in the Downturn Marketing Essay
4 pages (1201 words) , Download 2 , Essay
Free
The hotels that can boost the revenue are expected to provide better pricing as they aim at the optimization of some of the untapped opportunities, as well as maximizing bundling and customer loyalty schemes. Additionally, this article reports some outlines of the customer-oriented pricing approaches.
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Executive leadership personal growth Marketing Essay
3 pages (927 words) , Download 4 , Essay
Free
While in the program, all the candidates were given a job to do, which required them to achieve the goal given out in the assignment. I had the task of surveying a group of people about their needs for soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time.
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Introduction of New Products Marketing Essay
4 pages (1343 words) , Download 2 , Essay
Free
Catterall and Maclagan (2002, p.407) explain that gender is a salient factor in marketing although they observe that it is not always well conceptualized in the marketing practice. Today, marketing trends are inclined in the use of social networks and mobile marketing as explained by (Lash, 2001, p. 7).
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The market trends in the UK clothing industry Marketing Coursework
8 pages (1500 words) , Download 2 , Coursework
Free
The present research has identified that the demand for the clothing products would continue to increase in the UK market. The clothing market is the one that can meet the requirements of the people in the key cities like London. Also, designers from other countries are able to provide their designs to the markets in London  
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Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc. The industry is intensely competitive. So the companies have to take certain strategies for acquiring customers and retaining the market share.
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Kind Fire Tablet from the Amazon Marketing Research Paper
9 pages (2360 words) , Download 2 , Research Paper
Free
Kind Fire tablet from Amazon Inc. has gained a lot of popularity from the populace through its best sales and friendly prices for its commodities. According to research concerning the company, it is estimated that it charges around $199 without other forms of taxes and charges (Rohida 4). This has presented the customers with the best deal for the tablet as compared to other companies dealing in the same commodity.
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NIH as America's National Institute of Health Agency Marketing Research Paper
8 pages (2169 words) , Download 2 , Research Paper
Free
According to the Managing Director, US Department of health services, it was through diversity that NIH and the US Department of Health Services could obtain a profound report in this area of research. Their findings established that not all US citizens benefit equally from the US government improvements and advancements in health and health care.
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Marketing Course Evaluation Marketing Essay
6 pages (1852 words) , Download 2 , Essay
Free
The marketing course has exposed me to major insights and understanding that include targets markets, product positioning, and market segmentation. In terms of building customer value, ensuring customer satisfaction and loyalty, I have learned that companies should create a strong positive relationship with their consumers.
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Healthcare Marketing: Breast Cancer Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
These problems of consumers can be attributed to their lack of knowledge of medical science and the difference between them and the health professionals’ language. To adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, the lay persons’ input must be taken while developing the techniques.
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International Marketing Strategy of Harper Collins Publisher Marketing Essay
6 pages (1874 words) , Download 2 , Essay
Free
HarperCollins publishers operate a publishing business that involves the use of texts written by different authors to produce books for sale. A product is defined as any commodity available in the market for use, or acquisition in order to satisfy either a need or want. The development of economies across the globe has increased global markets.
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Qualitative Presentation of the Marketing Simulation That Was Undertaken for Pirateeye Marketing Term Paper
9 pages (2662 words) , Download 2 , Term Paper
Free
A six-year marketing plan was developed to be used in entering into the marine transportation industry as a new entrant. Among other things, the plan has a goal of possessing 37% of the market size by the sixth year. This will be preceded by a 30% entry share with estimated sale strength of 600 units per year.
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Marketing Advertising Vitamin Water and Smart Water Marketing Research Paper
9 pages (2580 words) , Download 3 , Research Paper
Free
Targeting means splitting the market into different segments and analyzing each segment for the benefit it offers to the company. This is a primary requirement for any company before it decides to spend a large amount of money on advertisements and other marketing methods. Targeting helps us to decide which segment will give the best value for money.
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Grandmas Boy - Market Success through Aesthetic Packaging, Effectively Integrated Promotions Marketing Assignment
9 pages (2407 words) , Download 4 , Assignment
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34-year-old markets.
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The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s.
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Business Model Canvas for Enterprise Marketing Essay
7 pages (2041 words) , Download 2 , Essay
Free
Customer groups have a symbiotic kind of relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out-of-this-world musical experience. The advertiser is always looking out for an audience to promote the product. This is what spotify.com offers to the broad consumer base at no cost whatsoever.
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Nike Company and the Targeted Consumers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that it is the logo “swoosh” which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless of a check of excellence, the flowing nature of the logo has played a vital role in the marketing of the brand.
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Strategic Audit of a Corporation - Swot Analysis of Sony Playstation Marketing Assignment
5 pages (1551 words) , Download 3 , Assignment
Free
The company operated in electronic and electrical devices with its first product being Tape G tape recorders which were produced by the 1950s. Afterward, the company got the license that allowed permitted it to move to more technologically integrated production of electronic devices including radios and televisions.
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Marketing Strategy to Attract Students at Qatar University Marketing Essay
3 pages (1011 words) , Download 4 , Essay
A marketing strategy outlines the measures that can be implemented to achieve the desired goals (Strydom, 2004). Marketing communication is very important as far as attracting students to a university is concerned. The university must portray itself as a reputable institution in the region. This strategy will help to attract more students.
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Impact of Technological Advance on Information Technology Marketing Assignment
12 pages (3184 words) , Download 2 , Assignment
Free
Personal life is dependent highly on technology which has been developed by the people. Technological advancement has changed the way of purchasing products, the way of living, traveling, communicating, learning and many other changes have been brought by these technological advancements. As there is a change in the lifestyle and demand of people, the demand for advancement in technology is high.
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Development and creation of effective advertising Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.
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Informative speech on music and marketing Marketing Speech or Presentation
4 pages (1000 words) , Download 2 , Speech or Presentation
Free
Those organizations that still utilize old marketing strategies are operating in a “dead paradigm” (Lee, 2012). The lives of individuals are digitally cannibalized now as new technologies are making their way to the front leaving behind the old as useless or secondary with little significance.
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Sustainable Strategy Management at Tesco Marketing Coursework
8 pages (2360 words) , Download 2 , Coursework
Free
The world of the 21st century is moving at a rapid pace. The development of telecommunications technology since the beginning of the previous decade along with the fast penetration of the internet and various technological gadgets has resulted in the process of evolution of a highly connected digital world. The well-connected digital world has become the birthplace of various trends of globalization.
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Cloverleaf PLC Case Analysis Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The study was meant for analysing the causes that led to the failure of Cloverleaf PLC and Mr. Goodman, the sales executive of the company. The study made it evident that the company did not fail for one particular reason. It has been found that the high price of the product is one of the major obstacles that led to failure.
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Potential Uses of MIS in Making Sound Marketing Decisions Marketing Essay
6 pages (1825 words) , Download 2 , Essay
Free
The following avenues of the firms’ decisions in relation to its market operations are typically addressed in modern-day MIS; the background factors the actual information processing behavior and the role of information activities in shaping the firm’s competitive advantage. MIS addresses all the avenues of decision-making in marketing.  
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The Growth of DSS Consulting Marketing Case Study
10 pages (2566 words) , Download 2 , Case Study
Free
Meg competency is vividly described in the entire text through her management approaches. However, the best competency is her decision as a chief operating officer to change the approach or the way of management in the organization. She transformed the company from its past management plan and replaced it with a cross-function approach.
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Strategic Marketing Management of National Air and Space Museum Marketing Essay
19 pages (5617 words) , Download 2 , Essay
Free
The market environment, especially economically, is quite favorable for improving the revenue position of the National Air and Space Museum, a division of the Smithsonian Institute. Consumers have ample income availability after emerging from the 2008-2010 recession, domestic travel is on the increase, and this travel is expected to maintain this growth through 2018.
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Integrated Marketing Communication and Electronic Relationship Marketing Essay
6 pages (1738 words) , Download 3 , Essay
Free
With the availability of technology and information, consumers have become more knowledgeable and smarter than ever. As a result, purchasing decisions have become much more concise, calculative as well as complex, where consumers go through a lot of information and data before making any final purchasing decisions.
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PepsiCo Strategic analysis Marketing Term Paper
14 pages (3500 words) , Download 3 , Term Paper
Free
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
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Marketing Plan for Saigontourist travel services Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.
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Warfare about Product Life Cycle Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper explains the concept of warfare in the context of marketing activities and strategies undertaken by the business organization. In direction to this the prime objective of this paper is explains different warfare and strategies, which are required to be taken into account from the side of the organization for the purpose of achieving some crucial long term success and sustainability within existing highly dynamic and competitive business environment.
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Retailing- Boots V Superdrug Marketing Essay
19 pages (4750 words) , Download 5 , Essay
Free
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
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How the ASUS Company Can Continue To Be an Industry Leader and a Cash Cow Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The conclusion from this study states that expansion in emerging economies of India and China seems to be the most attractive opportunity of the ASUS Company in short run. The company has generated profits even when many of its counterparts were bleeding as a result of the global meltdown. This seems to be a good reason for the investors to invest in the company.
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Banner advocating on the Internet Marketing Thesis
16 pages (4000 words) , Download 2 , Thesis
Free
Because of the insight of amusement users with the proficiency to perform Internet favorable mind-set in the direction of online advocating due to the seen data content, and users with the motivation to shop a high affirmative mind-set in the direction of Internet advertising, both for amusement and data content of seen perceived.
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The Requirements to Manage Harrods Marketing Essay
4 pages (1010 words) , Download 5 , Essay
Free
Harrods is a brand that has a class of its own. At Harrods, it is not about branding value. It is quintessentially about branding prestige. It’s about branding timelessness. It’s more about branding class. People not only like to shop at Harrods, but they actually do prefer to be known as being associated with Harrods. 
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International Market Entry and Development Marketing Research Paper
5 pages (1544 words) , Download 3 , Research Paper
Free
The phenomenon of globalization is unquestionably taking place in wide shapes throughout the globe. Those organizations, commonly in the field of international business, mostly discover themselves to be completely ill-equipped for the surroundings they plan to enter into and uninformed regarding the probable hazards that are concerned in the course of action.
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Goldman Sachs Group Marketing Essay
3 pages (750 words) , Download 4 , Essay
Indeed, Goldman Sachs dates back to the 19th century when in 1869 founder Marcus Goldman established the company in lower Manhattan. Despite the recent controversies, Goldman Sachs has enjoyed an illustrious history. This essay examines background elements related to the organization, its current structure and business procedures, and its products and services.
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The European Central Banks Targeted Inflation Rates Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author states that the rate of inflation is declining more rapidly," said Commerzbank economist Ulrike Rondorf. "In January, it should fall below the critical 2 percent mark for the first time in a year." Due to inflated prices, several economists have estimated a slump in the European economy including a look at higher household energy.
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Reliance Anil Dharuhera Ambani Group Marketing Essay
5 pages (1312 words) , Download 2 , Essay
Free
Reliance Anil Dharuhera Ambani Group is one of the most popular and successful companies in India. The company is extremely well controlled and not only is it well-controlled but also the company exceeds the expectations of the shareholders every year. This goes to show that the company follows the principles of management very carefully be it planning, controlling.
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Design Projects for the CQUniversity UniStart Project 2012 Marketing Book Report/Review
6 pages (1782 words) , Download 2 , Book Report/Review
Free
These are the come-on characteristics that the target audience will perceive, which is analogous to the consumer value in products on sale in the market. Everything was done in a scholarly format familiar to both the students and academics alike. The proprietary contact details are also prominent in the layout.
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TV (and Video) Advertising Is on the Upswing Marketing Article
3 pages (750 words) , Download 3 , Article
Free
Neither NBC’s “Must Watch TV” nor the Super Bowl have the same influence as they did in the past. They are no longer the most influential advertising TV spots among television programming viewers. The TV business is in the precipice of change. Three ways in which the TV business is changing are: Consumers are multi-screen multi-tasking New sources of insight into popularity are popping up The dynamics of measurement are changing Data shows that 63% of generation X viewers uses a second screen device more than half the time they watch TV, and that number zooms to 74% for generation Y consumers (Cooperstein).
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Definition of Market Leader Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Three distinctive categories of companies transpire as leaders, and area that extricates them from their competitors is the way they deal with their consumers. They alter and shapes their future requirements and plans on the rationale of the feedback of their customers.
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Marketing - Promotion Assignment Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
In the light of external economic factors that besieged various countries worldwide, management of luxury hotels think of appropriate strategies to lure guests to continue patronizing their services. One hotel, the Starwood Hotels and Resorts, has used this promotional byline to catch the attention of frequent luxury travellers and either return to their hotel or capture the interest of a new set of clientele: “Life is a collection of experiences.
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Expansion of Diageo Marketing Essay
10 pages (2673 words) , Download 3 , Essay
Free
During the process of expansion, unstable exchange rates can influence Diageo largely. International trade laws, economic development, and increase in demand and input expenditure are also important factors to consider. The company has proper regulations and a strong financial position to consider available expansion prospects.
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IPhone 5 Selection Scenario Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company has not recorded a stable revenue trend. Much of the blame according to a recent research carried out by the company points to the global economic recession that hit the world in 2007. The world has generally recorded from the recession, it is just appropriate that eBrand Media device a means of making up for the losses.
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Product and Service Marketing Marketing Essay
11 pages (3098 words) , Download 2 , Essay
Free
Often services that are to be offered are shown to the consumer so that they feel convinced of the benefit of it. In television marketing services are usually shown with a random member of the public so that consumers can see the service in action. In product marketing, the marketer only needs to explain the benefits of the product because the customer can witness the product for themselves.
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World Vision research Paper Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
World Vision. World Vision was founded in United States of America in 1950 by Dr. Robert Pierce. It was found with the objective of helping orphans and other children facing any sort of difficulties. Their work began in South Korea but was expanded to other areas including Latin America, Eastern Europe, Africa, and the Middle East.
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Marketing Scheme for Gatorade Sports Drink Marketing Essay
5 pages (1482 words) , Download 3 , Essay
Free
Gatorade is a sport drink brand that is produced and distributed to more than 81 countries by its parent company PepsiCo. The sports drink is prepared through a blend or combination of water, electrolytes, and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities.
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