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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Strategy to Attract Students at Qatar University Marketing Essay
3 pages (1011 words) , Download 4 , Essay
A marketing strategy outlines the measures that can be implemented to achieve the desired goals (Strydom, 2004). Marketing communication is very important as far as attracting students to a university is concerned. The university must portray itself as a reputable institution in the region. This strategy will help to attract more students.
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Impact of Technological Advance on Information Technology Marketing Assignment
12 pages (3184 words) , Download 2 , Assignment
Free
Personal life is dependent highly on technology which has been developed by the people. Technological advancement has changed the way of purchasing products, the way of living, traveling, communicating, learning and many other changes have been brought by these technological advancements. As there is a change in the lifestyle and demand of people, the demand for advancement in technology is high.
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Development and creation of effective advertising Marketing Essay
8 pages (2000 words) , Download 4 , Essay
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Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.
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Informative speech on music and marketing Marketing Speech or Presentation
4 pages (1000 words) , Download 2 , Speech or Presentation
Free
Those organizations that still utilize old marketing strategies are operating in a “dead paradigm” (Lee, 2012). The lives of individuals are digitally cannibalized now as new technologies are making their way to the front leaving behind the old as useless or secondary with little significance.
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Sustainable Strategy Management at Tesco Marketing Coursework
8 pages (2360 words) , Download 2 , Coursework
Free
The world of the 21st century is moving at a rapid pace. The development of telecommunications technology since the beginning of the previous decade along with the fast penetration of the internet and various technological gadgets has resulted in the process of evolution of a highly connected digital world. The well-connected digital world has become the birthplace of various trends of globalization.
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Cloverleaf PLC Case Analysis Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The study was meant for analysing the causes that led to the failure of Cloverleaf PLC and Mr. Goodman, the sales executive of the company. The study made it evident that the company did not fail for one particular reason. It has been found that the high price of the product is one of the major obstacles that led to failure.
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Potential Uses of MIS in Making Sound Marketing Decisions Marketing Essay
6 pages (1825 words) , Download 2 , Essay
Free
The following avenues of the firms’ decisions in relation to its market operations are typically addressed in modern-day MIS; the background factors the actual information processing behavior and the role of information activities in shaping the firm’s competitive advantage. MIS addresses all the avenues of decision-making in marketing.  
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The Growth of DSS Consulting Marketing Case Study
10 pages (2566 words) , Download 2 , Case Study
Free
Meg competency is vividly described in the entire text through her management approaches. However, the best competency is her decision as a chief operating officer to change the approach or the way of management in the organization. She transformed the company from its past management plan and replaced it with a cross-function approach.
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Strategic Marketing Management of National Air and Space Museum Marketing Essay
19 pages (5617 words) , Download 2 , Essay
Free
The market environment, especially economically, is quite favorable for improving the revenue position of the National Air and Space Museum, a division of the Smithsonian Institute. Consumers have ample income availability after emerging from the 2008-2010 recession, domestic travel is on the increase, and this travel is expected to maintain this growth through 2018.
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Integrated Marketing Communication and Electronic Relationship Marketing Essay
6 pages (1738 words) , Download 3 , Essay
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With the availability of technology and information, consumers have become more knowledgeable and smarter than ever. As a result, purchasing decisions have become much more concise, calculative as well as complex, where consumers go through a lot of information and data before making any final purchasing decisions.
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PepsiCo Strategic analysis Marketing Term Paper
14 pages (3500 words) , Download 3 , Term Paper
Free
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
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Marketing Plan for Saigontourist travel services Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.
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Warfare about Product Life Cycle Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper explains the concept of warfare in the context of marketing activities and strategies undertaken by the business organization. In direction to this the prime objective of this paper is explains different warfare and strategies, which are required to be taken into account from the side of the organization for the purpose of achieving some crucial long term success and sustainability within existing highly dynamic and competitive business environment.
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Retailing- Boots V Superdrug Marketing Essay
19 pages (4750 words) , Download 5 , Essay
Free
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
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How the ASUS Company Can Continue To Be an Industry Leader and a Cash Cow Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
The conclusion from this study states that expansion in emerging economies of India and China seems to be the most attractive opportunity of the ASUS Company in short run. The company has generated profits even when many of its counterparts were bleeding as a result of the global meltdown. This seems to be a good reason for the investors to invest in the company.
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Banner advocating on the Internet Marketing Thesis
16 pages (4000 words) , Download 2 , Thesis
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Because of the insight of amusement users with the proficiency to perform Internet favorable mind-set in the direction of online advocating due to the seen data content, and users with the motivation to shop a high affirmative mind-set in the direction of Internet advertising, both for amusement and data content of seen perceived.
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The Requirements to Manage Harrods Marketing Essay
4 pages (1010 words) , Download 5 , Essay
Free
Harrods is a brand that has a class of its own. At Harrods, it is not about branding value. It is quintessentially about branding prestige. It’s about branding timelessness. It’s more about branding class. People not only like to shop at Harrods, but they actually do prefer to be known as being associated with Harrods. 
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International Market Entry and Development Marketing Research Paper
5 pages (1544 words) , Download 3 , Research Paper
Free
The phenomenon of globalization is unquestionably taking place in wide shapes throughout the globe. Those organizations, commonly in the field of international business, mostly discover themselves to be completely ill-equipped for the surroundings they plan to enter into and uninformed regarding the probable hazards that are concerned in the course of action.
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Goldman Sachs Group Marketing Essay
3 pages (750 words) , Download 4 , Essay
Indeed, Goldman Sachs dates back to the 19th century when in 1869 founder Marcus Goldman established the company in lower Manhattan. Despite the recent controversies, Goldman Sachs has enjoyed an illustrious history. This essay examines background elements related to the organization, its current structure and business procedures, and its products and services.
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The European Central Banks Targeted Inflation Rates Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author states that the rate of inflation is declining more rapidly," said Commerzbank economist Ulrike Rondorf. "In January, it should fall below the critical 2 percent mark for the first time in a year." Due to inflated prices, several economists have estimated a slump in the European economy including a look at higher household energy.
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Reliance Anil Dharuhera Ambani Group Marketing Essay
5 pages (1312 words) , Download 2 , Essay
Free
Reliance Anil Dharuhera Ambani Group is one of the most popular and successful companies in India. The company is extremely well controlled and not only is it well-controlled but also the company exceeds the expectations of the shareholders every year. This goes to show that the company follows the principles of management very carefully be it planning, controlling.
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Design Projects for the CQUniversity UniStart Project 2012 Marketing Book Report/Review
6 pages (1782 words) , Download 2 , Book Report/Review
Free
These are the come-on characteristics that the target audience will perceive, which is analogous to the consumer value in products on sale in the market. Everything was done in a scholarly format familiar to both the students and academics alike. The proprietary contact details are also prominent in the layout.
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TV (and Video) Advertising Is on the Upswing Marketing Article
3 pages (750 words) , Download 3 , Article
Free
Neither NBC’s “Must Watch TV” nor the Super Bowl have the same influence as they did in the past. They are no longer the most influential advertising TV spots among television programming viewers. The TV business is in the precipice of change. Three ways in which the TV business is changing are: Consumers are multi-screen multi-tasking New sources of insight into popularity are popping up The dynamics of measurement are changing Data shows that 63% of generation X viewers uses a second screen device more than half the time they watch TV, and that number zooms to 74% for generation Y consumers (Cooperstein).
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Definition of Market Leader Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
Three distinctive categories of companies transpire as leaders, and area that extricates them from their competitors is the way they deal with their consumers. They alter and shapes their future requirements and plans on the rationale of the feedback of their customers.
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Marketing - Promotion Assignment Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
In the light of external economic factors that besieged various countries worldwide, management of luxury hotels think of appropriate strategies to lure guests to continue patronizing their services. One hotel, the Starwood Hotels and Resorts, has used this promotional byline to catch the attention of frequent luxury travellers and either return to their hotel or capture the interest of a new set of clientele: “Life is a collection of experiences.
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Expansion of Diageo Marketing Essay
10 pages (2673 words) , Download 3 , Essay
Free
During the process of expansion, unstable exchange rates can influence Diageo largely. International trade laws, economic development, and increase in demand and input expenditure are also important factors to consider. The company has proper regulations and a strong financial position to consider available expansion prospects.
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IPhone 5 Selection Scenario Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company has not recorded a stable revenue trend. Much of the blame according to a recent research carried out by the company points to the global economic recession that hit the world in 2007. The world has generally recorded from the recession, it is just appropriate that eBrand Media device a means of making up for the losses.
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Product and Service Marketing Marketing Essay
11 pages (3098 words) , Download 2 , Essay
Free
Often services that are to be offered are shown to the consumer so that they feel convinced of the benefit of it. In television marketing services are usually shown with a random member of the public so that consumers can see the service in action. In product marketing, the marketer only needs to explain the benefits of the product because the customer can witness the product for themselves.
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World Vision research Paper Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
World Vision. World Vision was founded in United States of America in 1950 by Dr. Robert Pierce. It was found with the objective of helping orphans and other children facing any sort of difficulties. Their work began in South Korea but was expanded to other areas including Latin America, Eastern Europe, Africa, and the Middle East.
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Marketing Scheme for Gatorade Sports Drink Marketing Essay
5 pages (1482 words) , Download 3 , Essay
Free
Gatorade is a sport drink brand that is produced and distributed to more than 81 countries by its parent company PepsiCo. The sports drink is prepared through a blend or combination of water, electrolytes, and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities.
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Market Assessment and Strategy Marketing Essay
4 pages (1086 words) , Download 3 , Essay
Free
As of now, industry experts are talking about convergence where information-based internet and traditional TV broadcasting will be rolled into one where TV shows can now be broadcasted on the internet and mobile handheld devices and internet video showcasing its original content show just like the traditional TV show.  
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Confirming Caretaking Services and Responses in Cleaning Services Marketing Essay
8 pages (2363 words) , Download 2 , Essay
Free
The author of this paper will provide a summarize data and findings of comprehended interviews conducted by the local estate authority from the local residents. The data is extracted from the 400 interviews taken from tenants and leaseholders of seven states, comprising 80 male and 183 female respondents.
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Impact of the Economic Environment on a Success of New Enterprise in a Country Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This essay mainly focuses on the assessment of the relative importance of the economic environment of a country, compared with other factors, that should be assessed to determine potential outcome of launching an enterprise in a country. This environment provides important information on wealth, consumer buying power, and income level in a country
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Performance Improvement in Public-Private Partnerships Marketing Essay
5 pages (1509 words) , Download 2 , Essay
Free
Public-private partnership affects a company’s performance particularly in the mid-term span of three-four years following the merge. Funds received for intermediated public-private partnership assuages financial constraints as well as aids a company in remaining more financially feasible by significantly reducing the prospect of insolvency.
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Customer Relationship and Sales Management Marketing Assignment
6 pages (1779 words) , Download 2 , Assignment
Free
Since the introduction of the term marketing mix by Neil Borden for the very first time in 1953, many changes have occurred in the consumer and business environment, promoting the argument that the use of the marketing mix is inadequate in the changing marketing environment. While assessing whether this argument is plausible or not, there are various issues that come to the forefront.
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Development of Marketing Plan of a Company Marketing Essay
7 pages (2039 words) , Download 2 , Essay
Free
A marketer has to determine whether he or she has adequate information to make a strategic action on which markets to pursue. Marketing research entails obtaining adequate information on the environment of the John Lewis Organization. An analysis of the internal and external environments will give adequate information on marketing strategy.
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Aakers Brand Personality Framework Marketing Essay
10 pages (3634 words) , Download 3 , Essay
Free
According to Aaker and Fournier (1995), brand personality is the “set of meanings constructed by an observer to describe the ‘inner’ characteristics of another person…that can be used to summarize complex behaviors and form expectations of future behaviors’ (p. 392). The concept of brand personality eludes a clear definition. 
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Indians' Paradoxical Marketing Psychology Marketing Essay
6 pages (1635 words) , Download 3 , Essay
Free
Consumer culture is an important element of marketing. In today’s competitive environment, it is essential for companies to understand their consumer’s culture. This is because the industry is not just about the production of goods; it actually is about the wants, needs, and satisfaction of consumers (Levitt, 1960).
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Brand Product Mix Report Analysis Marketing Essay
5 pages (1528 words) , Download 3 , Essay
Free
It is also keen to demonstrate the strengths, weaknesses, opportunities, and threats that the Sheraton hotels have to consider, to avoid failure and attract more customers. It has also made recommendations on the measures to be undertaken to maximize the profit. These recommendations have focused on the marketing strategy of the business.
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Competitive Strategy Zara Marketing Case Study
15 pages (3934 words) , Download 4 , Case Study
Free
The company has its own factories, designers and stores, and the designers are in close contact with the stores and hence the ability to respond quite quickly to any changes in trends. The company also makes the purchase of its textiles from global suppliers and conducts the final production activities in its own facilities and equipment.
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New Paper Publishing on the Verge of Extinction Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
In most cases, the increased use and of the internet through platforms such as Facebook and Twitter has been heavily relied on to inform me on any breaking news, therefore replacing the use of newspapers. It is worth noting that the new media has also affected the means through which newspaper circulate breaking news.
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Ralph Lauren Corporation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Ralph Lauren company is famous for some of its brands and people all over the world use their products as a high-class status label. The most famous brand of Ralph Lauren is Polo Ralph Lauren; along with that it also manages other small brands and businesses. The main headquarters are situated in the east of New York City.
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Global Marketing - Product Choiceand Market Entry Strategies Marketing Assignment
9 pages (2448 words) , Download 2 , Assignment
Free
Although the basic principles of marketing remain the same, international marketing is a lot more complex than domestic marketing as the companies entering the international market(s) have to deal with international regulations and cultural differences. However, with great risks come greater chances of success too. Today the global economy is as turbulent as it gets.
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The Use of Internet Marketing by Apple Inc Marketing Dissertation
59 pages (10554 words) , Download 2 , Dissertation
The 21st-century revolutionary world is the era of rate race competition. Life has become faster and easier in this age of high-end technology and innovation. This technology made a huge impact on everyday life. It has gradually touched the lives of ordinary people, aiding and helping them with their daily chores, office work, and school projects and building the nation on a large scale.
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Influences of economics and marketing on relationships in the global food supply chain Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Introduction Food is one of the basic needs of the society and since ancient times a number of governance initiatives have been introduced for improving food security. Food scarcity, spoilage of food and over-abundance in certain areas have been the central theme for many a riots and social unrest within communities.
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Marketing Analysis of Pentax PocketJet 3 Marketing Research Paper
7 pages (1921 words) , Download 3 , Research Paper
Free
The project mainly focuses on communications and promotion, by an integrated marketing communications (IMC) method. Such a method delivers an apparent and reliable message to the customers and is connected to the Core Strategy. This project has been divided into two parts. Part 1 is general research about Communication channels, Advertising, Direct Marketing and Sales Promotions.
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Exporting and Importing for a Developing Country - South Africa Marketing Essay
7 pages (1934 words) , Download 2 , Essay
Free
South Africa, which is officially referred to as the Republic of South Africa is a nation situated at the southernmost tip of Africa. The country became a sovereign state in 1994 after years of political apartheid. South Africa is segmented into nine provinces and encompasses 2,798 kilometers of coastline.
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Customer Relationship Management Marketing Research Paper
10 pages (2708 words) , Download 2 , Research Paper
Free
Generally speaking, the Internet currency platform does not only enable smooth processing of online transactions but also serves as a singular platform that uses the electronic money transfer concept (Kumar & Hillegersberg, 2008). It helps in the conversion of normal currency into digitalized currencies.
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Global Market Analysis of Wiggles Marketing Case Study
12 pages (3396 words) , Download 2 , Case Study
Free
Wiggles also followed the same strategy. It is believed that big will come from the small. From the beginning of the Wiggles, with young Anthony Field and with his brother and with some friends, it started its journey with the street shows in Sydney in Australia, where the focus is only to achieve fun and customer satisfaction, not the profit.
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Evaluating the Feasibility of Business Opportunities Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
More and more individuals are looking for homes, not only for residence but for recreational as well as business purposes. An extensive feasibility study helps in determining the target market as well as the purchasing power of clients. Economic and financial feasibility studies are helpful in forecasting the future of the business.
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