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Marketing Essays

Result for Subject Marketing:
19930 essays
Dysfunctions in Bureaucracies Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The only way of communication between the offices is through written letters or documents. From these principles and ways, the efficiency of individuals and offices is raised to great value. Ultimately the goal of the organization operating successfully and effectively is attained. The organization is based on the concept of instrumentalism.
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Life Cycle of the Camera Marketing Essay
5 pages (1375 words) , Download 2 , Essay
Free
The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits. This is because the life cycle indicates the pattern of sales and profits that products should have at each stage.
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The concept of semiotics Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will entail a critical discussion on the implementation of semiotics in branding and other marketing activities. The author states that there are various ways of development of brand for a particular product or the overall organisation. However, the concept of semiotics has attracted the attention of many business organisations.
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Snacks and Pastries Business Market Marketing Essay
5 pages (1467 words) , Download 2 , Essay
Free
Acquiring timely and accurate information about the marketplace as well as the overall environment is what defines market research. The information acquired should drive the business to better business strategies, products, decisions and actions, which mean that researchers should be able to understand and adjust information collected while considering the underlying business issues.
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Comparative Analysis of Integrated Marketing Communications Mix Marketing Essay
13 pages (3954 words) , Download 3 , Essay
Free
The report is a comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and the introduction of new products are the two key strategies for increasing market share. Literature shows that the use of external agents and a shift away from mass marketing are the key trends.
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Marketing communication: Effective Promotion and Sale in Face of Globalization Today Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
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Wal-Mart and Union Membership Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The union members can create much more havoc for the organization than individual workers. They can put more pressure on Wal-Mart by threatening to strike, go-slow or not to obey the management. This will create havoc not only for the organization, but will also create inconvenience for the Wal-Mart customers.
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Would there be Apple without Jobs Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
Would there be Apple without Jobs? Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc.
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Smartphone Marketing Lab Report
20 pages (5000 words) , Download 7 , Lab Report
Free
The study is focused on the reasons of selecting smartphones. The report represents the questionnaire analysis results, as well as the study and interpretation of the collected data. While questionnaire results were used as the primary source for studying the market of smartphones, the global statistics, other researches and theories were used as secondary data sources for supporting the outlined patterns and theories.
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Significance of the Marketing Mix in the Creation of a Response to the Brand of Zara Marketing Assignment
12 pages (4517 words) , Download 3 , Assignment
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In general, the fast movement of its clothing items is possible as a result of limiting its production output and having efficient just-in-time manufacturing and delivery system. Because of the company’s ability to move its merchandise in a fast mode, its target customers are able to easily find the latest fashion design within reach of the Zara store outlets.
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Marketing of New Restaurant Food Business Named Hangout in the United Arab Emirates Marketing Research Paper
26 pages (6861 words) , Download 2 , Research Paper
Marketing strategies and implementation plans have been developed after conducting market analysis including market competition, SWOT analysis and consumer behaviour analysis. This market plan also induces future scenarios and action plans. Key findings from environmental analysis, market analysis, consumer behaviour analysis in the target market and detailed strategies and implementation plans have been summarised as follows.
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Tata International Marketing Analysis Marketing Essay
11 pages (3063 words) , Download 4 , Essay
Free
States and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in recent times. Today, China and India are at the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).
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Company Analysis: Intel Corporation Marketing Term Paper
16 pages (4339 words) , Download 7 , Term Paper
Free
Furthermore, this discussion also identifies Intel’s current strategies as compared to its closest rivals. In its conclusion, the paper provides certain recommendations for Intel along with an outline of a strategic implementation plan which shall help the company to attain long-term sustainability and growth.
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Does the efficient market theory apply on the FOREX market Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It was suggested by Obstfeld and Rogoff that the exchange rate is the single crucial relative price in the economy because it spreads into a vast range of other transactions. But since the inception of the floating rate in the 1970s and 80s the exchange rate has become too volatile in the short term range to be fully explained by the fundamental based exchange rate theory.
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Adding value through marketing:the cases of LOreal and P&G Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The best informal definition, however, of a brand perhaps could be that it is a real estate - that a firm, a product or a service, buys in the minds of its customer.This is not bought overnight, but earned over the years by persistent and consistent efforts through such measures as creating awareness, increasing the perceived quality,
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The Issue of Performance Measurement Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Performance measurement is significant in two broad ways: it enables the business to track its levels of performance thereby enabling it to facilitate better performance in the future. The overall aim of carrying out performance measurement in business is to enhance its responsiveness to its stakeholders.
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Influence Leadership and Personal Development Reflective Portfolio Marketing Essay
7 pages (2219 words) , Download 3 , Essay
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The membership of the language club has helped me in gaining expertise in foreign languages like French and Spanish. Further, I am also proficient with the information technology aspects and have expertise in software like Microsoft Office and also on special software named StatePro Property software.
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Print Advertisement Marketing and Consumer Behavior Marketing Assignment
6 pages (2217 words) , Download 2 , Assignment
Free
As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities, to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attract new customers to their services and products in which they faced a lot of troubles.
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Marketing Strategy of Gucci Marketing Essay
8 pages (2355 words) , Download 4 , Essay
Free
Pollet realizes the challenge that belies such a move since most of the company outlets have the traditional characteristics of using independent ideas and products from the others. This is the problem since the product managers would want to promote their products independently just like the stores would prefer to use independent ideas amid the cutthroat competition.
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Managing Hotels in the Downturn Marketing Essay
4 pages (1201 words) , Download 2 , Essay
Free
The hotels that can boost the revenue are expected to provide better pricing as they aim at the optimization of some of the untapped opportunities, as well as maximizing bundling and customer loyalty schemes. Additionally, this article reports some outlines of the customer-oriented pricing approaches.
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Executive leadership personal growth Marketing Essay
3 pages (927 words) , Download 4 , Essay
Free
While in the program, all the candidates were given a job to do, which required them to achieve the goal given out in the assignment. I had the task of surveying a group of people about their needs for soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time.
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Introduction of New Products Marketing Essay
4 pages (1343 words) , Download 2 , Essay
Free
Catterall and Maclagan (2002, p.407) explain that gender is a salient factor in marketing although they observe that it is not always well conceptualized in the marketing practice. Today, marketing trends are inclined in the use of social networks and mobile marketing as explained by (Lash, 2001, p. 7).
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The market trends in the UK clothing industry Marketing Coursework
8 pages (1500 words) , Download 2 , Coursework
Free
The present research has identified that the demand for the clothing products would continue to increase in the UK market. The clothing market is the one that can meet the requirements of the people in the key cities like London. Also, designers from other countries are able to provide their designs to the markets in London  
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Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc. The industry is intensely competitive. So the companies have to take certain strategies for acquiring customers and retaining the market share.
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Kind Fire Tablet from the Amazon Marketing Research Paper
9 pages (2360 words) , Download 2 , Research Paper
Free
Kind Fire tablet from Amazon Inc. has gained a lot of popularity from the populace through its best sales and friendly prices for its commodities. According to research concerning the company, it is estimated that it charges around $199 without other forms of taxes and charges (Rohida 4). This has presented the customers with the best deal for the tablet as compared to other companies dealing in the same commodity.
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NIH as America's National Institute of Health Agency Marketing Research Paper
8 pages (2169 words) , Download 2 , Research Paper
Free
According to the Managing Director, US Department of health services, it was through diversity that NIH and the US Department of Health Services could obtain a profound report in this area of research. Their findings established that not all US citizens benefit equally from the US government improvements and advancements in health and health care.
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Marketing Course Evaluation Marketing Essay
6 pages (1852 words) , Download 2 , Essay
Free
The marketing course has exposed me to major insights and understanding that include targets markets, product positioning, and market segmentation. In terms of building customer value, ensuring customer satisfaction and loyalty, I have learned that companies should create a strong positive relationship with their consumers.
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Healthcare Marketing: Breast Cancer Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
These problems of consumers can be attributed to their lack of knowledge of medical science and the difference between them and the health professionals’ language. To adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, the lay persons’ input must be taken while developing the techniques.
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International Marketing Strategy of Harper Collins Publisher Marketing Essay
6 pages (1874 words) , Download 2 , Essay
Free
HarperCollins publishers operate a publishing business that involves the use of texts written by different authors to produce books for sale. A product is defined as any commodity available in the market for use, or acquisition in order to satisfy either a need or want. The development of economies across the globe has increased global markets.
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Qualitative Presentation of the Marketing Simulation That Was Undertaken for Pirateeye Marketing Term Paper
9 pages (2662 words) , Download 2 , Term Paper
Free
A six-year marketing plan was developed to be used in entering into the marine transportation industry as a new entrant. Among other things, the plan has a goal of possessing 37% of the market size by the sixth year. This will be preceded by a 30% entry share with estimated sale strength of 600 units per year.
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Marketing Advertising Vitamin Water and Smart Water Marketing Research Paper
9 pages (2580 words) , Download 3 , Research Paper
Free
Targeting means splitting the market into different segments and analyzing each segment for the benefit it offers to the company. This is a primary requirement for any company before it decides to spend a large amount of money on advertisements and other marketing methods. Targeting helps us to decide which segment will give the best value for money.
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Grandmas Boy - Market Success through Aesthetic Packaging, Effectively Integrated Promotions Marketing Assignment
9 pages (2407 words) , Download 4 , Assignment
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34-year-old markets.
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The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s.
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Business Model Canvas for Enterprise Marketing Essay
7 pages (2041 words) , Download 2 , Essay
Free
Customer groups have a symbiotic kind of relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out-of-this-world musical experience. The advertiser is always looking out for an audience to promote the product. This is what spotify.com offers to the broad consumer base at no cost whatsoever.
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Nike Company and the Targeted Consumers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that it is the logo “swoosh” which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless of a check of excellence, the flowing nature of the logo has played a vital role in the marketing of the brand.
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Strategic Audit of a Corporation - Swot Analysis of Sony Playstation Marketing Assignment
5 pages (1551 words) , Download 3 , Assignment
Free
The company operated in electronic and electrical devices with its first product being Tape G tape recorders which were produced by the 1950s. Afterward, the company got the license that allowed permitted it to move to more technologically integrated production of electronic devices including radios and televisions.
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Marketing Strategy to Attract Students at Qatar University Marketing Essay
3 pages (1011 words) , Download 4 , Essay
A marketing strategy outlines the measures that can be implemented to achieve the desired goals (Strydom, 2004). Marketing communication is very important as far as attracting students to a university is concerned. The university must portray itself as a reputable institution in the region. This strategy will help to attract more students.
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Impact of Technological Advance on Information Technology Marketing Assignment
12 pages (3184 words) , Download 2 , Assignment
Free
Personal life is dependent highly on technology which has been developed by the people. Technological advancement has changed the way of purchasing products, the way of living, traveling, communicating, learning and many other changes have been brought by these technological advancements. As there is a change in the lifestyle and demand of people, the demand for advancement in technology is high.
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Development and creation of effective advertising Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.
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Informative speech on music and marketing Marketing Speech or Presentation
4 pages (1000 words) , Download 2 , Speech or Presentation
Free
Those organizations that still utilize old marketing strategies are operating in a “dead paradigm” (Lee, 2012). The lives of individuals are digitally cannibalized now as new technologies are making their way to the front leaving behind the old as useless or secondary with little significance.
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Sustainable Strategy Management at Tesco Marketing Coursework
8 pages (2360 words) , Download 2 , Coursework
Free
The world of the 21st century is moving at a rapid pace. The development of telecommunications technology since the beginning of the previous decade along with the fast penetration of the internet and various technological gadgets has resulted in the process of evolution of a highly connected digital world. The well-connected digital world has become the birthplace of various trends of globalization.
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Cloverleaf PLC Case Analysis Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The study was meant for analysing the causes that led to the failure of Cloverleaf PLC and Mr. Goodman, the sales executive of the company. The study made it evident that the company did not fail for one particular reason. It has been found that the high price of the product is one of the major obstacles that led to failure.
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Potential Uses of MIS in Making Sound Marketing Decisions Marketing Essay
6 pages (1825 words) , Download 2 , Essay
Free
The following avenues of the firms’ decisions in relation to its market operations are typically addressed in modern-day MIS; the background factors the actual information processing behavior and the role of information activities in shaping the firm’s competitive advantage. MIS addresses all the avenues of decision-making in marketing.  
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The Growth of DSS Consulting Marketing Case Study
10 pages (2566 words) , Download 2 , Case Study
Free
Meg competency is vividly described in the entire text through her management approaches. However, the best competency is her decision as a chief operating officer to change the approach or the way of management in the organization. She transformed the company from its past management plan and replaced it with a cross-function approach.
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Strategic Marketing Management of National Air and Space Museum Marketing Essay
19 pages (5617 words) , Download 2 , Essay
Free
The market environment, especially economically, is quite favorable for improving the revenue position of the National Air and Space Museum, a division of the Smithsonian Institute. Consumers have ample income availability after emerging from the 2008-2010 recession, domestic travel is on the increase, and this travel is expected to maintain this growth through 2018.
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Integrated Marketing Communication and Electronic Relationship Marketing Essay
6 pages (1738 words) , Download 3 , Essay
Free
With the availability of technology and information, consumers have become more knowledgeable and smarter than ever. As a result, purchasing decisions have become much more concise, calculative as well as complex, where consumers go through a lot of information and data before making any final purchasing decisions.
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PepsiCo Strategic analysis Marketing Term Paper
14 pages (3500 words) , Download 3 , Term Paper
Free
The following study will begin with the brief introduction to the PepsiCo. Then the author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools.
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Marketing Plan for Saigontourist travel services Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
With the help of the strategies, which are outlined in this essay, the service quality of the tourism industry should get enhanced. The author describes an action plan that is also suggested for the implementation and evaluation of these strategies. Saigontourist Travel Services is one of the leading organizations of Vietnam’s tourism industry.
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Warfare about Product Life Cycle Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper explains the concept of warfare in the context of marketing activities and strategies undertaken by the business organization. In direction to this the prime objective of this paper is explains different warfare and strategies, which are required to be taken into account from the side of the organization for the purpose of achieving some crucial long term success and sustainability within existing highly dynamic and competitive business environment.
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Retailing- Boots V Superdrug Marketing Essay
19 pages (4750 words) , Download 5 , Essay
Free
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
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