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Assignment Reflection - Essay Example

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International Business Case Studies Assignment A case study is an involving task which is based on several factors that affect a business. All these factors should be considered in ensuring that businesses perform as expected (Goddard, 2006:16). For example, Nestle is a firm that is hell-bent on innovation and renovation (Babbie, 2010:21)…
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Download file to see previous pages With such manoeuvres, it is more likely to attract many more customers in the market. However, a stagnant business that rarely makes changes in the management, service delivery and customer care will rarely make positive growth. In counter reactions to such situations, Nestle employs the “four pillar“solution. This includes innovations and renovations, operational efficiency, consumer communications and delivery of goods. The case study was practically knowledgeable as it shed light on the following activities in a business. The first approach in case study on Nestle was directed at observing the current operational excellence and evaluate its effects on the business (Jackson, 2008:11). The management is concerned about all activities that are in the business and how they are conducted. This will give the people in control information on all the activities of the business and how each of the activities is affecting the business (Hitt, Duane and Hoskisson, 2012: 43). For example, the company is not interested in the short term profits that could jeopardise the firm’s performance in the long run (Chopra, 2009:12). This is a serious problem that could jeopardize the performance of the business (Moran, Braaten and Walsh, 2013:16). Since this is the initial stage, the manager should keenly watch the processes of supplying products and time taken before the products are dispatched to the market. In ensuring there is concrete observation of all the activities that are taking place, a manager should conduct a personal observation on all these activities (Rubin and Babbie, 2010:19). This will give first hand information. In such a manoeuvre, the manager will have unbiased information on the activities that are taking place in the business (Samii, 2004:12). In strengthening the information that is collected, the manager should then embark on collecting information from the line managers. This includes horizontal ad vertical line managers in the firm (Paul, 2011:21). This is by collecting information from the people that work in the stated departments in Nestle. Gathering such information will give concrete information that is reliable. After the observations, the manager should then try to analyze the situation. This is a situation that is affecting the supply of products and services and must have a negative impact to the business (Saunders, 2003:18). First, it is a setback to the businesses since the market will be affected in the long run (Dolley, 2011: 20). Secondly, the Nestle firm is to make a positive impact in the market. However, when the short term goals are vitalized, the company will not meet its long term goals. In such a case, the business is at a risk of losing some of its customers. After analysis the situation, a manager should look at the causative factors (Marschan-Piekkari and Welch, 2011:11). This includes focusing on the supply of materials, technological mishaps and transport preparation. Similarly, the manager has to analyze the number of employees working on the delivery of finished goods. This will be followed by slotting various solutions and changes that could be used to rectify the problem. When the manager in Nestle comes up with various solutions to the problem, it is a preparation to ensure the situation does not affect the business (Wall and Rees, 2004:32). For example, the manager could come up with options of increasing the number of emp ...Download file to see next pagesRead More
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