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Marketing Essays

Result for Subject Marketing:
19917 essays
Internet Marketing Marketing Term Paper
6 pages (1250 words) , Download 3 , Term Paper
Free
The author defines Internet marketing as “the marketing of a variety of commodities as well as useful services by using Internet technology as its channel of distribution and communication”. Less operating cost of distribution of information and access to international viewers are its elementary advantages that have been observed.
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Free Market Vs Regulation Marketing Essay
13 pages (3000 words) , Download 3 , Essay
Free
The author of the paper will try to identify the conditions where this topic comes to the fore i.e. in places where a change into the system has to be made; be it additional or mere substitution and then look at the pros and cons of the thesis statement in light of the work of many renowned economists.
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Kubota Lawn Mower with a Weedeater Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
However with changing times these machines have started making use of technology. This has resulted into the evolution of land mowers with smart looks and efficient functioning. Mention has to be made about one of the few companies that took this challenge and went on to design such energy efficient equipments, which is none other than the Japanese company called Kubota Corporation.
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How Important Are innovations in DeBeers Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
A customer perceives the value of his purchase in terms of his/her needs, product’s reputation, brand power, peer recommendation, price, distribution channels, retail access, post-purchase guarantees/warranties/services and disposal. A marketer falls back upon one or more of these tools of marketing to combat threats from substitute products.
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Nine-Step Problem-Solving Process Applied to Classic Airlines Marketing Assignment
8 pages (2366 words) , Download 2 , Assignment
Free
The industry is extremely important because it allows for the formation of the global tourism industry and air travel serves a vital role in international commerce as thousands of items are transported each day through airplanes. A company that has enjoyed success in the industry for over 25 years is Classic Airlines.
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Marketing Plan: IKEA Marketing Research Paper
12 pages (3340 words) , Download 4 , Research Paper
Free
IKEA is a global leader in home furnishing. It has come a long way since it was founded by Ingvar Kamprad in Sweden in 1943. It remains to be the largest retailer of furniture in 267 countries worldwide. The analyses made in this plan showed that IKEA is indeed a strong brand to contend with and is capable of expanding and growing further.
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Dinner in the Sky. Export in Pakistan from the UK Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Dinner in the Sky. Export in Pakistan from the UK. Dinner in the Sky is a restaurant with its head office in Guildford UK. It presents a unique idea and experience of taking its diners literally to the sky. The restaurant itself if suspended by cables which are operated by cranes on the ground.
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Cultural Sensitivity in China Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
The author states that the first cultural issue that will largely influence company A’s approach is that of terms of reference and language. Standard Chinese is considered as the official language derived from mandarin. Company A should emphasize on the choice of language to use in marketing their brands.
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Precise Software Solutions Existing Operations Marketing Case Study
9 pages (2268 words) , Download 2 , Case Study
Free
The existing customers could raise complaints with the company, thus necessitating Precise to clarify with many difficulties. The prospective customers could also hate the product, leading to its total failure. It is clear that it would be perilous for a company including Precise to launch a product without its complete set of functionalities.
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AIDS is a Mass Murder Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The researcher of this paper presents the method of social marketing that is basically adapting with commercial marketing methods to focus on the social front instead of a product promotion. The social marketing programs can also help populations overcome problems and lead of effective HIV/AIDS prevention.
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Strategy and Structure of Optical Distortion Inc to Fit the Competition Marketing Case Study
4 pages (1031 words) , Download 3 , Case Study
Free
Having been invented in 1965 by Robert D Garrison and the chicken farm owner in Oregon, ODI has continued to grow and expand in the poultry industry. By purchasing patents and other legal rights, it dedicated itself to providing a solution to birds that suffer from cannibalism and improve the retention problems by debeaking them. The aim was to increase egg production and meat for its customers.
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Traits of Small Businesses visa-a-vis Well Resourced Large Companies Marketing Essay
10 pages (2866 words) , Download 2 , Essay
Free
Small businesses can achieve sustained growth through merging with other businesses which are critical in resource sharing. Small businesses should implement internet technologies in order to overcome their location barrier as well as increase their turnover. Small businesses should also maintain financial statements which are critical in accessing debt financing.  
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Organizational Structure and Behavioral Analysis Marketing Term Paper
5 pages (1503 words) , Download 2 , Term Paper
Free
A small organization focusing on informal communication aspects more works on flat structures (Nicholas, 325). The matrix organizational structures help in the effective combination of both functional and project-based operations in a concern. Functional denotes the hierarchy of functions while project denotes the incorporation of complexity unto such.
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Global Marekting and Ethics Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
Social norms play a significant role in global marketing of automobile industries. Several firms mix their strategies (pricing, cost calculations, product differentiation etc.) to sell their models in different market segments depending upon varied social norms of those respective places.
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Drivers of the Cunard Cruise Ship Business Marketing Essay
11 pages (2997 words) , Download 4 , Essay
Free
Profitable Cruise ship marketing includes global marketing strategies. The cruise ship industry continuously generates an increasing trend. The same trend is considered a mainstream instead of a niche holiday. The trend shows that the ships are the destination goals of many of the cruise ship clients within the United Kingdom market segment. 
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The Participation Rate Marketing Research Proposal
6 pages (1500 words) , Download 2 , Research Proposal
Free
The author states that the employment rate consists of individuals who worked for pay or profit during the survey week. This includes all individuals who have worked part-time or had temporary jobs. It also includes all full-time, year-round employees. Individuals are still considered to be employed, even if they did not work during the survey week.
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Skipper Charter Airline Marketing Research Proposal
3 pages (750 words) , Download 2 , Research Proposal
Given the highly competitive nature of the contemporary business environment, companies and organizations need to come up with effective marketing plans and proposals to increase market share. Skipper Charter Airlines is no exemption. Skipper charter Airlines is a small charter organization based in Miami that operates between Bahamas and Florida.
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Reassessment of Battery-Free Remote Control in the US Marketing Research Paper
4 pages (1073 words) , Download 2 , Research Paper
Free
Product assessment verifies and validates the operational characteristics of a given product and if possible, its development cycle. The objectives of a product assessment are to establish the uniqueness, development potential, and define the idea. It helps to establish if an idea is right for implementation, profitability, production, and performance.
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The Market Positioning of the Chocolate Brands Marketing Essay
6 pages (1829 words) , Download 5 , Essay
Free
The top five brands in the chocolate industry taken into consideration for analyzing the positioning of each of the brands are Cadbury which comprises 15% of the market share followed by Mars which also has a 15% market share. Both the brand manufactures chocolate of high quality but differs in pricing strategy.
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Compliance in Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumer Research Essay (Compliance in Marketing) Insert Name Insert Grade Course Insert Tutor’s Name 19th November 2012 Consumer Research Essay (Compliance in marketing) Part 1 Introduction Customers play an important part in any business. However, there have been developed methods of services provision where customers do not deal directly with their service providers.
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Success Strategy and Business Factors of the Sift Company Marketing Essay
11 pages (2921 words) , Download 2 , Essay
Free
This childhood baking experience along with her passion propelled her dessert bar into the Bay Area spotlight. Andrea has also received help from her husband who manages the finances of Sift and is at times in the business offering a helping hand in the baking and delivery all in an effort to make Sift a better business and a successful one too.
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Dell Inc SWOT Analysis Marketing Essay
6 pages (1766 words) , Download 2 , Essay
Free
Michael Dell founded Dell Inc in 1984. It is one of the world’s leading suppliers of personal computers and other electronic accessories. The company designs, manufactures, markets, distributes, and services, personal computers, printers, servers, storage systems, and peripherals. The company’s headquarters are in Round Rock, and it employs more than 60,000 people across the globe.
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UK Footwear Market Marketing Case Study
8 pages (2000 words) , Download 9 , Case Study
Free
At the time of recession, some companies got recovered including Retailer Faith which administrated its place in the period 2010 April. At the same time, some brands like “Stylo PLC” were badly affected as were posed to deepest threats of the recession 2008. Changes in fashion and consumer behavior have also been influential (Key Note 2012).
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Global Marketing Strategy for Entering New Markets Marketing Essay
8 pages (2450 words) , Download 3 , Essay
Free
The induction and diffusion of the effects of globalization have been fast-forwarded in a tremendous manner by the easy availability of high-speed internet connectivity. The availability of information in the various forms of virtual media like online media forums, social networking sites, and blogs has significantly contributed to the faster dispersion of the effects related to globalization.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
4 Reference 6 Bibliography 6 Why is the internet a particularly good promotional medium for Harley-Davidson? The internet has been acting as one of the most popular means of promotion for many brands and one such brand is Harley Davidson. The internet provides new means for advertisers in order to communicate with the consumers.
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Trap-Ease American:The Big Cheese of Mousetraps Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
For example, performing a competitor analysis would identify if there are other, more effective mouse capturing devices available as substitutes to this new product. If research identifies that there are more hygienic or humane methods of mice-trapping available, they may have to adjust the new innovation to benchmark these features.
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Principles of Persuasion Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, salespersons have to ensure they use various principles of persuasion to end up selling their products and services. However, it is a deeply indulging job that requires patience and commitment from both parties. Apparently, it is an easy job for experienced personnel who have a liking for their job and have mastered the strong points of negotiating with a client (Dillard and Pfau 518).
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Recommendations for JJ Rossy Bar Problems Marketing Essay
5 pages (1535 words) , Download 2 , Essay
Free
As a bar in the downtown part of Halifax, it caters to students from the local University. JJ Rossy’s faces competition from nightclubs and bars that are within a walking distance. Even though JJ Rossy’s and Peddler’s, which is its sister bar, are run under similar systems of inventory, JJ Rossy’s has been unable to keep a clientele.
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Personal Marketing Plan Submitted in Fulfillment of the Requirements for Hospitality Marketing Essay
7 pages (2004 words) , Download 2 , Essay
Free
This marketing plan shows all my skills and qualifications relevant to the tourism industry. Tourism is an extremely crucial area in today’s world because of the increasing demand in the industry with many people trading worldwide. As a matter of fact, the sector of tourism in the world is one of most diversified.
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Volunteer Tourism Communication - Global Vision International Marketing Assignment
10 pages (2678 words) , Download 2 , Assignment
Free
Individuals can be able to volunteer in areas such as construction projects, teaching projects, and even wildlife and terrestrial conservation. The organization gives the volunteers the opportunity to work in areas of their interest. Although the volunteer opportunities seem attractive, most individuals are discouraged by the costs of volunteering that are charged when applying for the programs.
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The Case Analysis of Kraft Foods Inc Marketing Case Study
10 pages (2500 words) , Download 4 , Case Study
Free
The long term objectives would be to venture into new markets especially in the developing countries. Their capital base would allow them to offer prices that are relatively equivalent to the purchasing power of the customers in these countries. It is known that the purchasing power parity of the citizens of the third world economies is low.
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Differentiation Generic Strategy of Spinneys Supermarket Marketing Research Paper
4 pages (1352 words) , Download 3 , Research Paper
Free
The dynamic manner in which the business environment is changing has prompted various businesses to align their operations in relation to these changes. The competitive nature of the business and the increasing operating costs of doing business have seen many firms draft various strategies to remain competitive in their industry.
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Market Performance of General Mills Company Marketing Case Study
3 pages (909 words) , Download 2 , Case Study
Free
Over the years, the management and progress of the company have been very unstable. The main strategic problem is that the company has lacked a good strategy to follow in defining its market, what they deal in, and the way of expanding its company. The other main problem of the company is the tactical nature they use to do their activities.
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The Evolution of the Concept of Sustainable Marketing Marketing Essay
8 pages (2357 words) , Download 3 , Essay
Free
Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future. On the other side, marketing can contribute to the development and diffusion of sustainable innovations in the form of the use of solar energy, organic food,  and energy conservation.
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Wine Bar Marketing Plan Elaboration Marketing Term Paper
5 pages (1388 words) , Download 5 , Term Paper
Free
A marketing plan is one of the important elements of a business plan. A significant marketing plan includes several strategic action plans. A successful marketing strategy is the important support of a marketing plan (Kerin, Hartley, and Rudelius, 23). The wine bar business is one of the profitable businesses around the world.
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Strategies for Paulo Freire Charter School Marketing Essay
6 pages (1748 words) , Download 7 , Essay
Free
Generally, Davies and Ellison (2013) note that while most educational institutions have successfully developed reports to govern the short-term operations of their organizations these assessments lack a strategic direction which has caused short-term planning measures to essentially become reductionist.
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How CRM be Applied in the Life Insurance Company Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The idea of this research emerged from the author’s interest and fascination in how Customer Relationship Management is applied in the Life Insurance Company in China. The paper also makes an appropriate recommendation which is aimed at enabling the company to achieve even much greater results with their CRM strategies.
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Dysfunctions in Bureaucracies Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The only way of communication between the offices is through written letters or documents. From these principles and ways, the efficiency of individuals and offices is raised to great value. Ultimately the goal of the organization operating successfully and effectively is attained. The organization is based on the concept of instrumentalism.
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Life Cycle of the Camera Marketing Essay
5 pages (1375 words) , Download 2 , Essay
Free
The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits. This is because the life cycle indicates the pattern of sales and profits that products should have at each stage.
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The concept of semiotics Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will entail a critical discussion on the implementation of semiotics in branding and other marketing activities. The author states that there are various ways of development of brand for a particular product or the overall organisation. However, the concept of semiotics has attracted the attention of many business organisations.
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Snacks and Pastries Business Market Marketing Essay
5 pages (1467 words) , Download 2 , Essay
Free
Acquiring timely and accurate information about the marketplace as well as the overall environment is what defines market research. The information acquired should drive the business to better business strategies, products, decisions and actions, which mean that researchers should be able to understand and adjust information collected while considering the underlying business issues.
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Comparative Analysis of Integrated Marketing Communications Mix Marketing Essay
13 pages (3954 words) , Download 3 , Essay
Free
The report is a comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and the introduction of new products are the two key strategies for increasing market share. Literature shows that the use of external agents and a shift away from mass marketing are the key trends.
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Marketing communication: Effective Promotion and Sale in Face of Globalization Today Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
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Wal-Mart and Union Membership Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The union members can create much more havoc for the organization than individual workers. They can put more pressure on Wal-Mart by threatening to strike, go-slow or not to obey the management. This will create havoc not only for the organization, but will also create inconvenience for the Wal-Mart customers.
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Would there be Apple without Jobs Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
Would there be Apple without Jobs? Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc.
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Smartphone Marketing Lab Report
20 pages (5000 words) , Download 7 , Lab Report
Free
The study is focused on the reasons of selecting smartphones. The report represents the questionnaire analysis results, as well as the study and interpretation of the collected data. While questionnaire results were used as the primary source for studying the market of smartphones, the global statistics, other researches and theories were used as secondary data sources for supporting the outlined patterns and theories.
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Significance of the Marketing Mix in the Creation of a Response to the Brand of Zara Marketing Assignment
12 pages (4517 words) , Download 3 , Assignment
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In general, the fast movement of its clothing items is possible as a result of limiting its production output and having efficient just-in-time manufacturing and delivery system. Because of the company’s ability to move its merchandise in a fast mode, its target customers are able to easily find the latest fashion design within reach of the Zara store outlets.
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Marketing of New Restaurant Food Business Named Hangout in the United Arab Emirates Marketing Research Paper
26 pages (6861 words) , Download 2 , Research Paper
Marketing strategies and implementation plans have been developed after conducting market analysis including market competition, SWOT analysis and consumer behaviour analysis. This market plan also induces future scenarios and action plans. Key findings from environmental analysis, market analysis, consumer behaviour analysis in the target market and detailed strategies and implementation plans have been summarised as follows.
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Tata International Marketing Analysis Marketing Essay
11 pages (3063 words) , Download 4 , Essay
Free
States and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in recent times. Today, China and India are at the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).
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Company Analysis: Intel Corporation Marketing Term Paper
16 pages (4339 words) , Download 7 , Term Paper
Free
Furthermore, this discussion also identifies Intel’s current strategies as compared to its closest rivals. In its conclusion, the paper provides certain recommendations for Intel along with an outline of a strategic implementation plan which shall help the company to attain long-term sustainability and growth.
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