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Marketing Essays

Result for Subject Marketing:
19895 essays
Global Marketing Strategy for Entering New Markets Marketing Essay
8 pages (2450 words) , Download 3 , Essay
Free
The induction and diffusion of the effects of globalization have been fast-forwarded in a tremendous manner by the easy availability of high-speed internet connectivity. The availability of information in the various forms of virtual media like online media forums, social networking sites, and blogs has significantly contributed to the faster dispersion of the effects related to globalization.
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Topic in Instruction Marketing Essay
3 pages (750 words) , Download 2 , Essay
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4 Reference 6 Bibliography 6 Why is the internet a particularly good promotional medium for Harley-Davidson? The internet has been acting as one of the most popular means of promotion for many brands and one such brand is Harley Davidson. The internet provides new means for advertisers in order to communicate with the consumers.
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Trap-Ease American:The Big Cheese of Mousetraps Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
For example, performing a competitor analysis would identify if there are other, more effective mouse capturing devices available as substitutes to this new product. If research identifies that there are more hygienic or humane methods of mice-trapping available, they may have to adjust the new innovation to benchmark these features.
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Principles of Persuasion Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, salespersons have to ensure they use various principles of persuasion to end up selling their products and services. However, it is a deeply indulging job that requires patience and commitment from both parties. Apparently, it is an easy job for experienced personnel who have a liking for their job and have mastered the strong points of negotiating with a client (Dillard and Pfau 518).
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Recommendations for JJ Rossy Bar Problems Marketing Essay
5 pages (1535 words) , Download 2 , Essay
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As a bar in the downtown part of Halifax, it caters to students from the local University. JJ Rossy’s faces competition from nightclubs and bars that are within a walking distance. Even though JJ Rossy’s and Peddler’s, which is its sister bar, are run under similar systems of inventory, JJ Rossy’s has been unable to keep a clientele.
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Personal Marketing Plan Submitted in Fulfillment of the Requirements for Hospitality Marketing Essay
7 pages (2004 words) , Download 2 , Essay
Free
This marketing plan shows all my skills and qualifications relevant to the tourism industry. Tourism is an extremely crucial area in today’s world because of the increasing demand in the industry with many people trading worldwide. As a matter of fact, the sector of tourism in the world is one of most diversified.
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Volunteer Tourism Communication - Global Vision International Marketing Assignment
10 pages (2678 words) , Download 2 , Assignment
Free
Individuals can be able to volunteer in areas such as construction projects, teaching projects, and even wildlife and terrestrial conservation. The organization gives the volunteers the opportunity to work in areas of their interest. Although the volunteer opportunities seem attractive, most individuals are discouraged by the costs of volunteering that are charged when applying for the programs.
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The Case Analysis of Kraft Foods Inc Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The long term objectives would be to venture into new markets especially in the developing countries. Their capital base would allow them to offer prices that are relatively equivalent to the purchasing power of the customers in these countries. It is known that the purchasing power parity of the citizens of the third world economies is low.
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Differentiation Generic Strategy of Spinneys Supermarket Marketing Research Paper
4 pages (1352 words) , Download 3 , Research Paper
Free
The dynamic manner in which the business environment is changing has prompted various businesses to align their operations in relation to these changes. The competitive nature of the business and the increasing operating costs of doing business have seen many firms draft various strategies to remain competitive in their industry.
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Market Performance of General Mills Company Marketing Case Study
3 pages (909 words) , Download 2 , Case Study
Free
Over the years, the management and progress of the company have been very unstable. The main strategic problem is that the company has lacked a good strategy to follow in defining its market, what they deal in, and the way of expanding its company. The other main problem of the company is the tactical nature they use to do their activities.
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The Evolution of the Concept of Sustainable Marketing Marketing Essay
8 pages (2357 words) , Download 3 , Essay
Free
Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future. On the other side, marketing can contribute to the development and diffusion of sustainable innovations in the form of the use of solar energy, organic food,  and energy conservation.
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Wine Bar Marketing Plan Elaboration Marketing Term Paper
5 pages (1388 words) , Download 5 , Term Paper
Free
A marketing plan is one of the important elements of a business plan. A significant marketing plan includes several strategic action plans. A successful marketing strategy is the important support of a marketing plan (Kerin, Hartley, and Rudelius, 23). The wine bar business is one of the profitable businesses around the world.
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Strategies for Paulo Freire Charter School Marketing Essay
6 pages (1748 words) , Download 7 , Essay
Free
Generally, Davies and Ellison (2013) note that while most educational institutions have successfully developed reports to govern the short-term operations of their organizations these assessments lack a strategic direction which has caused short-term planning measures to essentially become reductionist.
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How CRM be Applied in the Life Insurance Company Marketing Dissertation
10 pages (2500 words) , Download 2 , Dissertation
Free
The idea of this research emerged from the author’s interest and fascination in how Customer Relationship Management is applied in the Life Insurance Company in China. The paper also makes an appropriate recommendation which is aimed at enabling the company to achieve even much greater results with their CRM strategies.
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Dysfunctions in Bureaucracies Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The only way of communication between the offices is through written letters or documents. From these principles and ways, the efficiency of individuals and offices is raised to great value. Ultimately the goal of the organization operating successfully and effectively is attained. The organization is based on the concept of instrumentalism.
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Life Cycle of the Camera Marketing Essay
5 pages (1375 words) , Download 2 , Essay
Free
The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits. This is because the life cycle indicates the pattern of sales and profits that products should have at each stage.
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The concept of semiotics Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will entail a critical discussion on the implementation of semiotics in branding and other marketing activities. The author states that there are various ways of development of brand for a particular product or the overall organisation. However, the concept of semiotics has attracted the attention of many business organisations.
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Snacks and Pastries Business Market Marketing Essay
5 pages (1467 words) , Download 2 , Essay
Free
Acquiring timely and accurate information about the marketplace as well as the overall environment is what defines market research. The information acquired should drive the business to better business strategies, products, decisions and actions, which mean that researchers should be able to understand and adjust information collected while considering the underlying business issues.
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Comparative Analysis of Integrated Marketing Communications Mix Marketing Essay
13 pages (3954 words) , Download 3 , Essay
Free
The report is a comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and the introduction of new products are the two key strategies for increasing market share. Literature shows that the use of external agents and a shift away from mass marketing are the key trends.
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Marketing communication: Effective Promotion and Sale in Face of Globalization Today Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.
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Wal-Mart and Union Membership Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The union members can create much more havoc for the organization than individual workers. They can put more pressure on Wal-Mart by threatening to strike, go-slow or not to obey the management. This will create havoc not only for the organization, but will also create inconvenience for the Wal-Mart customers.
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Would there be Apple without Jobs Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
Would there be Apple without Jobs? Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc.
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Smartphone Marketing Lab Report
20 pages (5000 words) , Download 7 , Lab Report
Free
The study is focused on the reasons of selecting smartphones. The report represents the questionnaire analysis results, as well as the study and interpretation of the collected data. While questionnaire results were used as the primary source for studying the market of smartphones, the global statistics, other researches and theories were used as secondary data sources for supporting the outlined patterns and theories.
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Significance of the Marketing Mix in the Creation of a Response to the Brand of Zara Marketing Assignment
12 pages (4517 words) , Download 3 , Assignment
Free
In general, the fast movement of its clothing items is possible as a result of limiting its production output and having efficient just-in-time manufacturing and delivery system. Because of the company’s ability to move its merchandise in a fast mode, its target customers are able to easily find the latest fashion design within reach of the Zara store outlets.
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Marketing of New Restaurant Food Business Named Hangout in the United Arab Emirates Marketing Research Paper
26 pages (6861 words) , Download 2 , Research Paper
Marketing strategies and implementation plans have been developed after conducting market analysis including market competition, SWOT analysis and consumer behaviour analysis. This market plan also induces future scenarios and action plans. Key findings from environmental analysis, market analysis, consumer behaviour analysis in the target market and detailed strategies and implementation plans have been summarised as follows.
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Tata International Marketing Analysis Marketing Essay
11 pages (3063 words) , Download 4 , Essay
Free
States and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in recent times. Today, China and India are at the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).
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Company Analysis: Intel Corporation Marketing Term Paper
16 pages (4339 words) , Download 7 , Term Paper
Free
Furthermore, this discussion also identifies Intel’s current strategies as compared to its closest rivals. In its conclusion, the paper provides certain recommendations for Intel along with an outline of a strategic implementation plan which shall help the company to attain long-term sustainability and growth.
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Does the efficient market theory apply on the FOREX market Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It was suggested by Obstfeld and Rogoff that the exchange rate is the single crucial relative price in the economy because it spreads into a vast range of other transactions. But since the inception of the floating rate in the 1970s and 80s the exchange rate has become too volatile in the short term range to be fully explained by the fundamental based exchange rate theory.
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Adding value through marketing:the cases of LOreal and P&G Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The best informal definition, however, of a brand perhaps could be that it is a real estate - that a firm, a product or a service, buys in the minds of its customer.This is not bought overnight, but earned over the years by persistent and consistent efforts through such measures as creating awareness, increasing the perceived quality,
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The Issue of Performance Measurement Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Performance measurement is significant in two broad ways: it enables the business to track its levels of performance thereby enabling it to facilitate better performance in the future. The overall aim of carrying out performance measurement in business is to enhance its responsiveness to its stakeholders.
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Influence Leadership and Personal Development Reflective Portfolio Marketing Essay
7 pages (2219 words) , Download 3 , Essay
Free
The membership of the language club has helped me in gaining expertise in foreign languages like French and Spanish. Further, I am also proficient with the information technology aspects and have expertise in software like Microsoft Office and also on special software named StatePro Property software.
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Print Advertisement Marketing and Consumer Behavior Marketing Assignment
6 pages (2217 words) , Download 2 , Assignment
Free
As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities, to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attract new customers to their services and products in which they faced a lot of troubles.
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Marketing Strategy of Gucci Marketing Essay
8 pages (2355 words) , Download 4 , Essay
Free
Pollet realizes the challenge that belies such a move since most of the company outlets have the traditional characteristics of using independent ideas and products from the others. This is the problem since the product managers would want to promote their products independently just like the stores would prefer to use independent ideas amid the cutthroat competition.
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Managing Hotels in the Downturn Marketing Essay
4 pages (1201 words) , Download 2 , Essay
Free
The hotels that can boost the revenue are expected to provide better pricing as they aim at the optimization of some of the untapped opportunities, as well as maximizing bundling and customer loyalty schemes. Additionally, this article reports some outlines of the customer-oriented pricing approaches.
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Executive leadership personal growth Marketing Essay
3 pages (927 words) , Download 4 , Essay
Free
While in the program, all the candidates were given a job to do, which required them to achieve the goal given out in the assignment. I had the task of surveying a group of people about their needs for soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time.
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Introduction of New Products Marketing Essay
4 pages (1343 words) , Download 2 , Essay
Free
Catterall and Maclagan (2002, p.407) explain that gender is a salient factor in marketing although they observe that it is not always well conceptualized in the marketing practice. Today, marketing trends are inclined in the use of social networks and mobile marketing as explained by (Lash, 2001, p. 7).
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The market trends in the UK clothing industry Marketing Coursework
8 pages (1500 words) , Download 2 , Coursework
Free
The present research has identified that the demand for the clothing products would continue to increase in the UK market. The clothing market is the one that can meet the requirements of the people in the key cities like London. Also, designers from other countries are able to provide their designs to the markets in London  
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Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc. The industry is intensely competitive. So the companies have to take certain strategies for acquiring customers and retaining the market share.
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Kind Fire Tablet from the Amazon Marketing Research Paper
9 pages (2360 words) , Download 2 , Research Paper
Free
Kind Fire tablet from Amazon Inc. has gained a lot of popularity from the populace through its best sales and friendly prices for its commodities. According to research concerning the company, it is estimated that it charges around $199 without other forms of taxes and charges (Rohida 4). This has presented the customers with the best deal for the tablet as compared to other companies dealing in the same commodity.
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NIH as America's National Institute of Health Agency Marketing Research Paper
8 pages (2169 words) , Download 2 , Research Paper
Free
According to the Managing Director, US Department of health services, it was through diversity that NIH and the US Department of Health Services could obtain a profound report in this area of research. Their findings established that not all US citizens benefit equally from the US government improvements and advancements in health and health care.
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Marketing Course Evaluation Marketing Essay
6 pages (1852 words) , Download 2 , Essay
Free
The marketing course has exposed me to major insights and understanding that include targets markets, product positioning, and market segmentation. In terms of building customer value, ensuring customer satisfaction and loyalty, I have learned that companies should create a strong positive relationship with their consumers.
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Healthcare Marketing: Breast Cancer Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
These problems of consumers can be attributed to their lack of knowledge of medical science and the difference between them and the health professionals’ language. To adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, the lay persons’ input must be taken while developing the techniques.
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International Marketing Strategy of Harper Collins Publisher Marketing Essay
6 pages (1874 words) , Download 2 , Essay
Free
HarperCollins publishers operate a publishing business that involves the use of texts written by different authors to produce books for sale. A product is defined as any commodity available in the market for use, or acquisition in order to satisfy either a need or want. The development of economies across the globe has increased global markets.
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Qualitative Presentation of the Marketing Simulation That Was Undertaken for Pirateeye Marketing Term Paper
9 pages (2662 words) , Download 2 , Term Paper
Free
A six-year marketing plan was developed to be used in entering into the marine transportation industry as a new entrant. Among other things, the plan has a goal of possessing 37% of the market size by the sixth year. This will be preceded by a 30% entry share with estimated sale strength of 600 units per year.
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Marketing Advertising Vitamin Water and Smart Water Marketing Research Paper
9 pages (2580 words) , Download 3 , Research Paper
Free
Targeting means splitting the market into different segments and analyzing each segment for the benefit it offers to the company. This is a primary requirement for any company before it decides to spend a large amount of money on advertisements and other marketing methods. Targeting helps us to decide which segment will give the best value for money.
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Grandmas Boy - Market Success through Aesthetic Packaging, Effectively Integrated Promotions Marketing Assignment
9 pages (2407 words) , Download 4 , Assignment
Free
Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34-year-old markets.
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The Gaming and Console Industry Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s.
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Business Model Canvas for Enterprise Marketing Essay
7 pages (2041 words) , Download 2 , Essay
Free
Customer groups have a symbiotic kind of relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out-of-this-world musical experience. The advertiser is always looking out for an audience to promote the product. This is what spotify.com offers to the broad consumer base at no cost whatsoever.
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Nike Company and the Targeted Consumers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The author states that it is the logo “swoosh” which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless of a check of excellence, the flowing nature of the logo has played a vital role in the marketing of the brand.
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Strategic Audit of a Corporation - Swot Analysis of Sony Playstation Marketing Assignment
5 pages (1551 words) , Download 3 , Assignment
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The company operated in electronic and electrical devices with its first product being Tape G tape recorders which were produced by the 1950s. Afterward, the company got the license that allowed permitted it to move to more technologically integrated production of electronic devices including radios and televisions.
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