Marketing Essays

Social and ecological issues are the important trends of the 21st century. Taking the growth of the global population into account, it is safe to say that such challenges are not likely to disappear in near future. On the other side, marketing can contribute to the development and diffusion of sustainable innovations in the form of the use of solar energy, organic food,  and energy conservation.

A marketing plan is one of the important elements of a business plan. A significant marketing plan includes several strategic action plans. A successful marketing strategy is the important support of a marketing plan (Kerin, Hartley, and Rudelius, 23). The wine bar business is one of the profitable businesses around the world.

Generally, Davies and Ellison (2013) note that while most educational institutions have successfully developed reports to govern the short-term operations of their organizations these assessments lack a strategic direction which has caused short-term planning measures to essentially become reductionist.

The idea of this research emerged from the author’s interest and fascination in how Customer Relationship Management is applied in the Life Insurance Company in China. The paper also makes an appropriate recommendation which is aimed at enabling the company to achieve even much greater results with their CRM strategies.

The only way of communication between the offices is through written letters or documents. From these principles and ways, the efficiency of individuals and offices is raised to great value. Ultimately the goal of the organization operating successfully and effectively is attained. The organization is based on the concept of instrumentalism.

The camera’s development has undergone the life cycle development stages that are used to evaluate the performance of products from the time of their creation. The evaluation enables companies to determine whether the product performs fairly in terms of sales and profits. This is because the life cycle indicates the pattern of sales and profits that products should have at each stage.

This essay will entail a critical discussion on the implementation of semiotics in branding and other marketing activities. The author states that there are various ways of development of brand for a particular product or the overall organisation. However, the concept of semiotics has attracted the attention of many business organisations.

Acquiring timely and accurate information about the marketplace as well as the overall environment is what defines market research. The information acquired should drive the business to better business strategies, products, decisions and actions, which mean that researchers should be able to understand and adjust information collected while considering the underlying business issues.

The report is a comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and the introduction of new products are the two key strategies for increasing market share. Literature shows that the use of external agents and a shift away from mass marketing are the key trends.

Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.

The union members can create much more havoc for the organization than individual workers. They can put more pressure on Wal-Mart by threatening to strike, go-slow or not to obey the management. This will create havoc not only for the organization, but will also create inconvenience for the Wal-Mart customers.

Would there be Apple without Jobs? Apple Inc. (earlier Apple Computer Inc.) was founded in 1976 by Steve Jobs and Steve Wozniak. In 1980 the company was incorporated as a public company. Steve Jobs left Apple in 1985, only to return a decade later. Ever since his return, Apple Inc.

The study is focused on the reasons of selecting smartphones. The report represents the questionnaire analysis results, as well as the study and interpretation of the collected data. While questionnaire results were used as the primary source for studying the market of smartphones, the global statistics, other researches and theories were used as secondary data sources for supporting the outlined patterns and theories.

In general, the fast movement of its clothing items is possible as a result of limiting its production output and having efficient just-in-time manufacturing and delivery system. Because of the company’s ability to move its merchandise in a fast mode, its target customers are able to easily find the latest fashion design within reach of the Zara store outlets.

Marketing strategies and implementation plans have been developed after conducting market analysis including market competition, SWOT analysis and consumer behaviour analysis. This market plan also induces future scenarios and action plans. Key findings from environmental analysis, market analysis, consumer behaviour analysis in the target market and detailed strategies and implementation plans have been summarised as follows.

States and different regional alliances are systematically organizing their economics in which technology and innovation played a decisive role in recent times. Today, China and India are at the top of world economics as both countries are advancing significantly in technology and engineering automation sections (Enderwick, 2012).

Furthermore, this discussion also identifies Intel’s current strategies as compared to its closest rivals. In its conclusion, the paper provides certain recommendations for Intel along with an outline of a strategic implementation plan which shall help the company to attain long-term sustainability and growth.

It was suggested by Obstfeld and Rogoff that the exchange rate is the single crucial relative price in the economy because it spreads into a vast range of other transactions. But since the inception of the floating rate in the 1970s and 80s the exchange rate has become too volatile in the short term range to be fully explained by the fundamental based exchange rate theory.

The best informal definition, however, of a brand perhaps could be that it is a real estate - that a firm, a product or a service, buys in the minds of its customer.This is not bought overnight, but earned over the years by persistent and consistent efforts through such measures as creating awareness, increasing the perceived quality,

Performance measurement is significant in two broad ways: it enables the business to track its levels of performance thereby enabling it to facilitate better performance in the future. The overall aim of carrying out performance measurement in business is to enhance its responsiveness to its stakeholders.

The membership of the language club has helped me in gaining expertise in foreign languages like French and Spanish. Further, I am also proficient with the information technology aspects and have expertise in software like Microsoft Office and also on special software named StatePro Property software.

As the Cooperations and companies managed to gain popularity and make many loyal customers in their localities, to further increase sales and earn more profits they expanded across borders. In doing so they stepped into new markets where they had to attract new customers to their services and products in which they faced a lot of troubles.

Pollet realizes the challenge that belies such a move since most of the company outlets have the traditional characteristics of using independent ideas and products from the others. This is the problem since the product managers would want to promote their products independently just like the stores would prefer to use independent ideas amid the cutthroat competition.

The hotels that can boost the revenue are expected to provide better pricing as they aim at the optimization of some of the untapped opportunities, as well as maximizing bundling and customer loyalty schemes. Additionally, this article reports some outlines of the customer-oriented pricing approaches.

While in the program, all the candidates were given a job to do, which required them to achieve the goal given out in the assignment. I had the task of surveying a group of people about their needs for soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time.

Catterall and Maclagan (2002, p.407) explain that gender is a salient factor in marketing although they observe that it is not always well conceptualized in the marketing practice. Today, marketing trends are inclined in the use of social networks and mobile marketing as explained by (Lash, 2001, p. 7).

The present research has identified that the demand for the clothing products would continue to increase in the UK market. The clothing market is the one that can meet the requirements of the people in the key cities like London. Also, designers from other countries are able to provide their designs to the markets in London  

The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc. The industry is intensely competitive. So the companies have to take certain strategies for acquiring customers and retaining the market share.

Kind Fire tablet from Amazon Inc. has gained a lot of popularity from the populace through its best sales and friendly prices for its commodities. According to research concerning the company, it is estimated that it charges around $199 without other forms of taxes and charges (Rohida 4). This has presented the customers with the best deal for the tablet as compared to other companies dealing in the same commodity.

According to the Managing Director, US Department of health services, it was through diversity that NIH and the US Department of Health Services could obtain a profound report in this area of research. Their findings established that not all US citizens benefit equally from the US government improvements and advancements in health and health care.

The marketing course has exposed me to major insights and understanding that include targets markets, product positioning, and market segmentation. In terms of building customer value, ensuring customer satisfaction and loyalty, I have learned that companies should create a strong positive relationship with their consumers.

These problems of consumers can be attributed to their lack of knowledge of medical science and the difference between them and the health professionals’ language. To adapt the services of information retrieval to the needs, knowledge, and language of the health consumers, the lay persons’ input must be taken while developing the techniques.

HarperCollins publishers operate a publishing business that involves the use of texts written by different authors to produce books for sale. A product is defined as any commodity available in the market for use, or acquisition in order to satisfy either a need or want. The development of economies across the globe has increased global markets.

A six-year marketing plan was developed to be used in entering into the marine transportation industry as a new entrant. Among other things, the plan has a goal of possessing 37% of the market size by the sixth year. This will be preceded by a 30% entry share with estimated sale strength of 600 units per year.

Targeting means splitting the market into different segments and analyzing each segment for the benefit it offers to the company. This is a primary requirement for any company before it decides to spend a large amount of money on advertisements and other marketing methods. Targeting helps us to decide which segment will give the best value for money.

Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34-year-old markets.

The video gaming industry has had a tremendous growth in the recent past, with its future being unlimited as to the extent and the expansion of, including innovations that the industry could undertake in future. The industry has undergone numerous transformations since its inception in the 1970s.

Customer groups have a symbiotic kind of relationship whereby Spotify.com offers a proposition for them both. For the user, their main expectation is to get some spectacular music to listen to and an out-of-this-world musical experience. The advertiser is always looking out for an audience to promote the product. This is what spotify.com offers to the broad consumer base at no cost whatsoever.

The author states that it is the logo “swoosh” which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless of a check of excellence, the flowing nature of the logo has played a vital role in the marketing of the brand.

The company operated in electronic and electrical devices with its first product being Tape G tape recorders which were produced by the 1950s. Afterward, the company got the license that allowed permitted it to move to more technologically integrated production of electronic devices including radios and televisions.

A marketing strategy outlines the measures that can be implemented to achieve the desired goals (Strydom, 2004). Marketing communication is very important as far as attracting students to a university is concerned. The university must portray itself as a reputable institution in the region. This strategy will help to attract more students.

Personal life is dependent highly on technology which has been developed by the people. Technological advancement has changed the way of purchasing products, the way of living, traveling, communicating, learning and many other changes have been brought by these technological advancements. As there is a change in the lifestyle and demand of people, the demand for advancement in technology is high.

Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.

Those organizations that still utilize old marketing strategies are operating in a “dead paradigm” (Lee, 2012). The lives of individuals are digitally cannibalized now as new technologies are making their way to the front leaving behind the old as useless or secondary with little significance.

The world of the 21st century is moving at a rapid pace. The development of telecommunications technology since the beginning of the previous decade along with the fast penetration of the internet and various technological gadgets has resulted in the process of evolution of a highly connected digital world. The well-connected digital world has become the birthplace of various trends of globalization.

The study was meant for analysing the causes that led to the failure of Cloverleaf PLC and Mr. Goodman, the sales executive of the company. The study made it evident that the company did not fail for one particular reason. It has been found that the high price of the product is one of the major obstacles that led to failure.

The following avenues of the firms’ decisions in relation to its market operations are typically addressed in modern-day MIS; the background factors the actual information processing behavior and the role of information activities in shaping the firm’s competitive advantage. MIS addresses all the avenues of decision-making in marketing.  

Meg competency is vividly described in the entire text through her management approaches. However, the best competency is her decision as a chief operating officer to change the approach or the way of management in the organization. She transformed the company from its past management plan and replaced it with a cross-function approach.

The market environment, especially economically, is quite favorable for improving the revenue position of the National Air and Space Museum, a division of the Smithsonian Institute. Consumers have ample income availability after emerging from the 2008-2010 recession, domestic travel is on the increase, and this travel is expected to maintain this growth through 2018.

With the availability of technology and information, consumers have become more knowledgeable and smarter than ever. As a result, purchasing decisions have become much more concise, calculative as well as complex, where consumers go through a lot of information and data before making any final purchasing decisions.