Marketing Strategy for Apple - Research Paper Example

? Marketing Strategy for Apple A marketing strategy is one that allows a company to have an advantage over competing parties in the same line of business (Schneiders, 2011). When talking about a marketing strategy, it has to be clear, precise and most importantly; it has to have unique ideas. Different companies have different marketing strategies. Depending on the marketing strategy, a business can succeed in its ventures or fail. In order for any business venture to succeed, the marketing strategy should be one that enables the company to forge ahead and not lag behind. In this essay, attention will be focused upon the marketing strategy that apple has used in order for it to be a successful business venture (Smith, Pulford & Berry, 2006). Looking at the marketing strategy, it is clear to anyone that the success of apple is because of the marketing strategy that they use. The product line and the design standards of their products is far too appealing and very user friendly. Using the marketing strategy, they have been able to hold on to their customers and are still attracting more customers with their products. This marketing strategy was used by apple because they want to have an appealing effect and affect on the consumer. Their product lines and designs are unique, and it is because of CEO’s philosophy that they have managed to come this far. The philosophy, which states “The user doesn’t always know what they want”, has enabled the company to be successful. The marketing strategy that the company uses is user friendly, economical, unique in its own sense and offers a variety of choices for consumers. The marketing strategy in question offers the best service and products availability, quantity and quality and enables the company to deliver to its numerous consumers and users (Schneiders, 2011).  2. The marketing strategy on this article is perfect. Starting with the first marketing strategy to the last one, it is clear that apple has topped its competitors. First implemented in the marketing strategy are the product lines and the models. They are of a unique design, have a signature media platform and are from a reputable company that ensures that its products are genuine and influential. The marketing strategy was applied to the products and services, and this was done through the various lessons learnt. First of all, they ignored their critics. Critics are those who do not favor the success of the company and do not see the business succeeding (Viardot, 2004). Through the company’s marketing strategies, critics saw their views fail as the company has become successful more than it was before. Ignoring the critics was one way through which success came to find its way in the company. Apple is a company that mainly deals with the appearance of their products. From the iPads, iPhones and iPods, apple has managed to attract customers because they have put attention on the detail of their products (Schneiders, 2011). Their products are ordinary, but through their marketing strategy, they have managed to turn these ordinary products into something worth praise. The details of their products are more than standard. They have pioneered their products into something worth note and have reinvented their products into something more credible. Products like the iMac, Macbook Air and the iPhone 4 are some of the products that are worth noting. These products have been created with the intention of pleasing customers and users (Viardot, 2004).  Another aspect that was taken into consideration by the company is their pricing. The pricing of a product is very important when it comes to ensuring that the company’s products acquire market. Strategic pricing of a product makes a difference between a company’s success and failure. Pricing of a commodity is significant since it offers a foundation for the products of a company to be available in the market. It is through the pricing of products that consumers and user are retained while still managing to attract more consumers. Apple has taken this into account, and looking at the marketing strategy, they have been able to manage their prices in order to ensure that the company is still making profits for their products and that the products are worth the prices that they are tagged in. Apple has managed to justify its prices for its products, ensuring that the value of their products is reflected in the products that they produce (Ireland, Hoskisson & Hitt, 2008). Their products features and benefits outweigh the pricing of the products. This ensures that consumers are never disappointed with the products, and this means that they will continue to buy apple products for as long as they exist. Apple has also managed to master the art of communication with its existing customers and users. This ensures that they are in check with their customer’s specifications and needs. Communication enables the company to be ahead of its competitors. Because of how they relate to their customers, they are able to retain more and attract more. The marketing strategy ensures that apple is in line with their customer’s demands, specifications and is able to have an identity (McDonald & Keegan, 2002).  3. This marketing strategy was successful. The reason as to why the marketing strategy in question was successful was that apple took the time to know what their consumers would want in their products. The marketing strategy acted as a guide for the company to be able to define themselves, and their brand (Mohr, Sengupta & Slater, 2010). They were able to define the brand and thus were able to know what they were producing and selling. They were able to define their audience, making their success not just their own, but also their consumers and users. The creation of their products is done with the intention of capturing the consumers and not only making a profit but leaning a mark in the market and in the world. Their marketing strategy makes them sales people with very great products to match their genius nature (Ireland, Hoskisson & Hitt, 2008). Their products have been made user friendly and are unique. Apple as a company in itself is a unique brand with unique ideas and unique products. Apple has managed to implement their traditional elements with their non-traditional elements. Once a new product has been released into the market, it is an assurance that the product will get the attention that it deserves. Apple has managed to make other companies fade in terms of success, and they still hold this position. The reason as to why this is happening is simple; apple’s marketing strategy is unlike any other. Their level of innovation and branding has managed to take them to far places. They have been able to use launch various products, all with their apple marketing strategy (Viardot, 2004).  References Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2008). Understanding business strategy: Concepts and cases. Mason, OH: South-Western Cengage Learning. McDonald, M., & Keegan, W. J. (2002). Marketing plans that work: Targeting growth and Profitability. Boston: Butterworth-Heinemann. Mohr, J. J., Sengupta, S., & Slater, S. F. (2010). Marketing of high-technology products and Innovations. Upper Saddle River, NJ: Prentice Hall. Schneiders, S. (2011). Apple's secret of success - traditional marketing vs. cult marketing. Hamburg: Diplomica-Verl. Smith, P. R., Pulford, A., & Berry, C. (2006). Strategic marketing communications: New ways to Build and integrate communications. London: Kogan Page. Viardot, E. (2004). Successful marketing strategy for high-tech firms. Boston, Mass: Artech House. 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