Nobody downloaded yet

Kitkat-nestle - Research Paper Example

Comments (0) Cite this document
Marketing Kitkat-nestle Table of Contents Current market situation 4 Branding 4 Introduction of Kit Kat 4 Introduction Of Nestle in UAE 4 Business 4 Organizations that market the brand 5 Business activities of market 5 SWOT analysis of Kit Kat 5 Structure and size 7 Marketing environment of Kit Kat 7 Micro environmental factors 7 Macro environmental factors 8 Market description 9 Market for brand’s product line in UAE 9 Competitors 9 Challenges 9 Future 10 Segmentation 10 Targeting 11 Marketing opportunities 11 11 Bibliography 12 Current market situation Branding Introduction of Kit Kat Kit Kat is a confection of wafer biscuit bar which is covered with chocolate and was created in England b…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.7% of users find it useful
Read TextPreview

Extract of sample

Download file to see previous pages Each of the fingers can be separately snapped from the bar. Bars have 2 or 4 fingers typically. Introduction Of Nestle in UAE Nestle’s first official presence in Middle East was in 1934 in Lebanon. It has grown then in the entire region and operating companies has been opened in every country of Middle East except Iraq and Yemen. In these two countries, selling and distribution of products is done through agents. The regional head office of Nestle was established in Middle East in Dubai in the year 1997. Currently, the activities are focussed on 13 countries of Middle East. Business Nestle is into food industry. They products in every food sector from infant food for children to chocolates, beverages, frozen food, seasoning, water, tea, coffee, ice creams etc for adults to pet care food for pets. Their product Kit Kat has its separate marketing and it is into the chocolate business with a range of different Kit Kat flavours. Organizations that market the brand Business activities of market In terms of retail and distribution, the market of Middle East can be characterised compared to others. There are three trade clusters in Middle East. The first includes countries like UAE, Qatar, Oman, Bahrain where top retailers account for more than 50% of sales. In this environment, the business is much more skewed towards hypermarkets, supermarkets and key accounts. In the second cluster, the top retailers make up less than 30% of business which includes countries like Saudi Arabia, Jordan and Lebanon. In the third cluster, the top retailers account for less than 5% of business. It includes countries like Yemen, Iraq, Iran, Palestine and Syria. The United Arab Emirates forms a large part of developed trade environment where the key accounts, supermarkets, hypermarkets, typically Lulu, the Coop, Carrefour and Spinneys represent the majority of sales. SWOT analysis of Kit Kat Strength The chosen company is such that it is very difficult to consider its weakness in promoting their chocolate. The way in which Kit Kat Company is promoting its product is very strong. They make a discount when consumer buys large pieces. It also has many factories which increases and improves the sales of company. Maximizing the distribution of the product is very strong to achieve the goals for any company to have many consumers and gaining profits like the Kit Kat Company does. The way that retailers promote the Kit Kat chocolate is different. Good retailers should help the customers to observe the chocolate in the supermarket in a good way to sell more. For example, when we went to the see how supermarkets promote our product that we chose, we saw big differences in the amount of the Kit Kat chocolate in each store like in Al-Hadaf Supermarket, there are many sections provide different types of Kit Kat. Kit Kat chocolate is a familiar over the world because it has been produce for a long time. The company shows many advertisements and puts many billboards on groceries and big markets. Their slogan of Kit Kat “ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Kitkat-nestle Research Paper Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1473184-kitkat-nestle
(Kitkat-Nestle Research Paper Example | Topics and Well Written Essays - 2000 Words)
“Kitkat-Nestle Research Paper Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1473184-kitkat-nestle.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
SAP ERP Implementation [ A Case Study of Nestle USA]
This perception proves to be true a lot of times, though not always. Adopting an ERP system for a company helps the firm transform itself by business process reengineering. ERP implementation also helps the company synchronize the systems and working even when the systems are separated by distance.
4 Pages(1000 words)Research Paper
Comparing Organizational Culture: Nestle vs. Kraft
The paper is the best example of comparison of two organizational cultures, namely, Nestle and Kraft. It dwells on analysis of key characteristics of an organizational culture in general, and the key characteristics of two separate companies in particular.
7 Pages(1750 words)Research Paper
Nestle Global Strategy
It gets a kick out of the chance to call itself the "planet's heading nourishment, health and wellness company." Also it is the planet's most dubious organization. For more than two decades the Nestlé name was broadly connected with a quarrel, incorporating a longstanding blacklist, over its showcasing of baby recipe in poor nations.
4 Pages(1000 words)Research Paper
Nestle Boxed Water Production
This report will try to throw some light on business environment of United Kingdom. This report will analyze business competency of Nestle in the first section while middle section of the study will do bottled water industry analysis and final section will discuss business principles of United Kingdom.
44 Pages(11000 words)Research Paper
Research Paper based on company of your choice except Walmart
The company was founded by Henri Nestle in the year 1866. Nestle is headquartered at Vevey, Switzerland. The company maintains a diversified product portfolio of Nespresso, Nescafe, Vittel, Maggi, KitKat, Nesquik etc. The company has achieved sales revenue of CHF 83.7 bn in the year 2011 (Nestle, “Annual report 2011”).
9 Pages(2250 words)Research Paper
[Professor’s Name] [Writer’s Name] [Course Title] [Date] NESTLE Executive Summary Nestle is one of the largest multinational business organization spread over major portion of the Globe. Henri Nestle in Switzerland founded the Company in 1866. Company employs around 280000 people and has factories or operations in almost every country in the world with major facilities in 81 countries.
23 Pages(5750 words)Essay
In addition to nutrition, health, and wellness, Nestle products bring consumers the vital ingredients of taste and pleasure. As consumers continue to make choices regarding foods and beverages they consume, Nestle helps provide selections for all individual taste and
2 Pages(500 words)Research Paper
Each chocolate bar has fingers which are composed of wafer of three layers and are covered with chocolate as an outer layer. Each of the fingers can be separately snapped from the bar. Bars have 2 or 4 fingers typically. Nestle’s first official presence in Middle
8 Pages(2000 words)Research Paper
Gap Analysis: For Nestle Company
The operations of the company in U.K. date back to 1873 (“History”). Presently, the company manages all of its twenty nine brands in the U.K. The mission of the company is to establish itself as one of the “leading nutrition, health and wellness company” of the world. The company wishes to enjoy the trust of its shareholders and embark on a sustainable financial performance.
5 Pages(1250 words)Research Paper
During its initial years, Nestle only sold in international markets through agents, with its headquarters being in Switzerland. In the twentieth century, however, Nestle decided to change its strategy into global expansion by buying local subsidiaries in foreign markets along with opening itself in the United States in order to cater to the increasing demands due to the World War 2.
3 Pages(750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Kitkat-nestle for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us