Nobody downloaded yet

Role and Value of Information to Todays Marketing Managers - Essay Example

Comments (0) Cite this document
Information is very important for a business to perform a scrupulous marketing of its products and services. This is because; information is what connects the customers to the business managers. Therefore, a business should ensure that there is a free flow of information between itself, the customers, and the external environment in general…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Role and Value of Information to Todays Marketing Managers
Read TextPreview

Extract of sample
"Role and Value of Information to Todays Marketing Managers"

Download file to see previous pages According to Holland and Naude, the effectiveness of a marketing campaign should be evaluated on the basis of the relationships formed (Holland & Naude, 2004, 167). However, a Kotler asserts that information is very important to a marketing campaign. Therefore, he criticizes that marketing campaign should be assessed based on the information driven approaches that are used in the campaign (Kotler, 2005, 25). Information helps managers to identify and be acquainted with the latest trends in the market. The world of today is very diverse and market trends keep on changing depending on the level of innovation in the market. Markets that have highly innovative businesses will tend to have vast changes in their ways of operation. Therefore, a business located in such a market will need to be equipped with data about the latest trends in the market (Randall, 1993, 5). Therefore, information is very important in helping marketing managers to recognize changes in the market prices, product designs and packaging methods.
Impact of Information
Information in the current days has greatly changed due to use of current technology. For instance, promotional methods have improved due to technological advancement. Therefore, the way in which goods and services are advertised in the market has greatly changed. Managers should be aware of these changes so that they can make the right decisions concerning their marketing procedures. This is because; all business activities are also becoming more information intensive and thus, this also makes it easier to solve physical problems in the business (Holland & Naude, 2004, 168). However, Holland & Naude have been criticized that they do not analyze the whole market when giving out this report because; it is not all business activities that are information intensive in the market. There are other business activities which require very little information (Georgia State University, 2002, 11). Information in marketing has also changed to an extent that it facilitates the marketing plan and control of the organization. Unlike with the old marketing methods, currently marketing managers are able to plan in advance concerning their marketing strategies due to availability of information. The business is able to analyze the whole market effectively since; it will have collected full market information from its competitors (Holland & Naude, 2004, 170). Therefore, the business can use this information to ensure effective ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Role and Value of Information to Todays Marketing Managers Essay”, n.d.)
Role and Value of Information to Todays Marketing Managers Essay. Retrieved from https://studentshare.org/marketing/1473074-role-and-value-of-information-to-todays-marketing-managers
(Role and Value of Information to Todays Marketing Managers Essay)
Role and Value of Information to Todays Marketing Managers Essay. https://studentshare.org/marketing/1473074-role-and-value-of-information-to-todays-marketing-managers.
“Role and Value of Information to Todays Marketing Managers Essay”, n.d. https://studentshare.org/marketing/1473074-role-and-value-of-information-to-todays-marketing-managers.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing strategy for managers
The author considers a marketing manager should have the ability to establish relationships with customers. An efficient marketing strategy contributes towards the financial success of a company. A good manager should learn to assess the demands of the customers and accordingly communicate and deliver goods and services to the customer.
5 Pages(1250 words)Essay
Critically assess the potential use of the marketing information system (MIS) to help marketing managers understand and fulfill
Researches relating to MIS are highly diverse and the conceptual approaches seems loosely structured due to the lack of previous theory on the subject, difficulty in conceptualizing the relevant constructs and the tendency to tackle only a few dimensions of the subject matter (Leonidou, and Theodosiou, 2004).
6 Pages(1500 words)Essay
Value for health care managers
Each employee is thereby expected not only to perform duties under standard operating procedures, but also to exhibit traits by which such individual may derive the nature of being productive. Motivation is a proven drive that often makes it possible for a worker to come up with efforts of materializing products or services at an optimal rate so that as a key to establishing consistent efforts in achieving an organizational goal, the management ought to leverage on the idea of motivating employees by means of understanding their individual needs.
5 Pages(1250 words)Essay
Value of Education in Todays Society
According to the paper it is important to also understand that we have learned many things in our life time and many of the things we learned will either move us forward or set us back. Our thinking has been learned also, so what we do with formal education will depend on what we have learned throughout our life time. This research will provide several ways that education is important to society.
5 Pages(1250 words)Research Paper
There are more than 100 networking sites in the internet that provide a significant forum for people to learn and exchange information. There are certain servers that control domains such as
4 Pages(1000 words)Essay
Information Technology for Managers
or client/server environments; information worker productivity applications; business solutions applications; software development tools, and mobile and embedded devices. Microsoft provides consulting services and product support services and trains and certifies system
12 Pages(3000 words)Essay
Managers role as facilitator
2 Pages(500 words)Essay
Based on what has been presented as a part of the marketing campaign in which a company or firm may have chosen to indulge, a customer may want to try out the reality of the offerings that
33 Pages(8250 words)Essay
idea is to create marketing situations by which the exposure to different market situations and scenarios necessitates the need to draw up appropriate marketing strategies as well as take strategic decisions based on prevailing circumstances from gleaning of competitions’
9 Pages(2250 words)Essay
Information systems for managers
Programming is the method of designing and coding algorithms and converting them into computer programs using programming languages (Holmes 2). Examples of programming languages are C, C++, Java and Visual Basic. Managers must have basic knowledge of these
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Role and Value of Information to Todays Marketing Managers for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us