Strategic Analysis of Apple - Essay Example

Comments (1) Cite this document
Summary
Apple Computer, Inc., commonly known as Apple Inc., is a US based multinational company involved in manufacturing and marketing of several consumer electronic products. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Strategic Analysis of Apple
Read TextPreview

Extract of sample "Strategic Analysis of Apple"

Download file to see previous pages The company is also the second largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store, 2012). The total revenue of the company for the financial year 2011-12 is $156.508 billion and the net income was $ 41.733 billion. The current employee strength of the company is around 72,800 people and has presence in many parts of the world (Golson, 2012). Some of the competitors of the company are Samsung, Nokia, LG, and Motorola among the others (NASDAQ, 2012; Gallo, 2012).
This report will analyse the issues Apple is currently facing and also how the company is dealing with it. It will be divided into 5 sections; the first and second section will cover the external and internal analysis of the company. The third and fourth section will shed light on the challenges faced by the company and how they are dealing with it. Finally, the last section will conclude the project.
Part I – External analysis
The external analysis of a company is about analysing the external business environment of a company (Monczka, 2000). In order analyse the same, the report will use PEST analysis and Porter’s five forces analysis.
PEST Analysis
Political factors: - The technology businesses remain highly dependent upon the political scenario of a country. Moreover, it also needs to depend on the rules and regulations of the operating country. However, the government of USA has always encouraged products which are innovative and trendy. Moreover, the political scenario of the country is highly stable which provides an opportunity for the company to further develop its R&D infrastructure and come up with innovative products.
Economical factors: - USA is considered as one of the richest nations of the world. The total GDP of the country is 15.09 trillion and the per capita income is $ 49,800 (CIA, 2013). The figures clearly reflect that the country is economically stable. Moreover, the disposable income of the US population is also high. Hence, it provides a great opportunity for Apple to get success with its high range products. Hence the economic condition of USA is extremely favourable for Apple. Social factors: - The total population of USA is 316,668,567 and the total urban population is 82%. Another positive aspect is that the rate of urbanization is 1.2 % (CIA, 2013). Hence, Apple with its high end products holds great chances of success in the US market. In addition, US population is also considered as tech-savvy which again acts as a positive factor for the company. Technological factors: - The market for mobile phones, laptop and tablets are growing at a rapid pace in USA which acts a favourable factor for Apple. In addition, information and communication infrastructure of USA is very strong which fosters research and development function of Apple. Industry Analysis (Porter’s Five Forces) Force Intensity Description Buyer’s Power High Due to the presence of a large number of established players in the market, users have the widest range of options. This increases the bargaining power of buyers. Supplier’s Power Moderate The suppliers of Apple include Intel, IBM, Motorola, Sony and Disney among others (Satariano, Burrows and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Analysis of Apple Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1471922-strategic-analysis-of-apple
(Strategic Analysis of Apple Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.org/marketing/1471922-strategic-analysis-of-apple.
“Strategic Analysis of Apple Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/marketing/1471922-strategic-analysis-of-apple.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
su
sunny82 added comment 11 months ago
Student rated this paper as
I had an issue with a essay types of works. All until I came across this website and this particular essay. Even though "Strategic Analysis of Apple" is far from my interests, the structure is so great that I use it all the time as an example for my own works.

CHECK THESE SAMPLES OF Strategic Analysis of Apple

Apple Strategic report

...generating $25 billion dollars in net income and a stock valuation exceeding $500 per share ("Apple," 2011). While Tim Cooke assumed the CEO position after Jobs death the organization has retained its prominence. Currently Apple competes in a variety of market sectors: mp3 players, smart phones, personal computers, tablets, and they are rumored to be entering into the television market (Elmer, 2011). I. Internal Strategic Audit PESTEL Analysis Apple, Inc. competitive position involves a complex array of elements. Within this context of investigation a PESTL analysis has been established as a means of examining Apple’s...
11 Pages(2750 words)Essay

Apple - Organization Profile Strategic Analysis

... History Apple Inc. formerly known as Apple Computer Inc refers to a multinational incorporated in the US whose main business is to design and sell consumer electronics, personal computers and computer software (Lashinsky 13). Apple Inc. is most notable for hardware such as its Macintosh line of computers, the iPOd, iPhone and iPad. In terms of software, Apple Inc. is renowned for the Mac OS X operating system, the iLife range of creativity and multimedia, the iTunes media browser, a professional photography series called Aperture, a series of filmmaking software products called Final Cut Studio and the Safari web browser among others. By mid 2011, Apple had approximately 364 retail stores based in at least 13 countries, as well... as a...
3 Pages(750 words)Research Paper

Apple Inc.: Strategic Plan

...from companies such as Microsoft, Samsung, Dell, Nokia etc. This paper is written as a strategic plan for Apple Company. Organizational Analysis Strengths The key strength of Apple Inc. is its ability to innovate new products. Bordia, et al. (n. d.) mentioned that “The ability to define and develop new products and services and deliver them to market is the fundamental source of value creation in companies and an important enabler of competitive advantage” (Bordia, et al, n.d, p.1). At the beginning of 2000, Apple introduced a series of products such as iPhone, iMac, iPAd, iPod, iTune, iCloud etc. These “i” series products brought huge success to...
8 Pages(2000 words)Assignment

Apple Analysis

...of the Management of the Concerned 22 July Apple Analysis Executive Summary In the last decade Apple has emerged tobe a household name that the consumers closely associate with high end, state of the art and innovative digital products. From being a firm focused on the manufacturing of personal computers, Apple has emerged to be a company that is credited with the manufacturing of many famous products like iPhone, iPad and iPod. Technological competitiveness and R&D have always stood to be the bulwarks that supported this immensely versatile company. However, the industry for digital goods is open to multiple pulls and pressures owing to the new technological inputs and...
10 Pages(2500 words)Essay

Strategic Choice and Evaluation - Apple

...? Strategic Choice and Evaluation – Apple of the of Introduction All business firms seek competitive advantage over their competitors. Competitive advantage can basically be of two types: low cost and differentiation (IFM, n.d.). When these competitive advantages are combined with competitive scopes, the three generic strategies are developed (Porter, 2008). These strategies are cost leadership, differentiation, and focus. The focus strategy can be classified into two sub categories, namely, “cost focus and differentiation focus” (IFM, n.d.). These strategies are adopted by the firm to achieve better performance help the firm to deliver a better than average performance. Cost leadership A business firm...
5 Pages(1250 words)Essay

Analysis of the Strategic Decision of Apple Inc

...? Analysis of the Strategic Decision of Apple Inc Background to the Study and Overall Research Aim The area of strategic management has been able to gain substantial importance in the recent past. Few decades back, organizations generally focused on long term planning supposing the internal and external business environment to remain stable and consistent over long period of time (Bankes, 2003). With the course of time, entrepreneurs and managers around the world have understood that the environment can change at any moment of time and as a result of that managers and entrepreneurs now formulate plans following a particular strategy and also include contingency plans. Contingency plans are framed for the sole purpose of securing... ...
8 Pages(2000 words)Essay

Strategic Analysis of Apple Inc

...Strategic Analysis of Apple Inc. 1.Introduction. Apple Inc. is one of the largest service provider and computer company in the world. It rose from a humble beginning when two young entrepreneurs thought of assembling personal computers and sold it to their friends and acquaintances. Their strategies, knowledge of technology, drive and ambitions brought Apple Inc to its present status of financially stable company(Company history). Purpose of the study is to analyze the strategies Apple Inc. used in their business to serve as a guide and inspiration to entrepreneurs who want to start their own business. 2.Following paragraphs...
9 Pages(2250 words)Essay

Apple Strategic Managment

...with the first batch producing over 300,000 units of the iPhone. This will mean that the manufacturing cost of each unit of the lower cost iPhone will beUSD 217, which means that every unit of the lower cost iPhone sold will fetch in a gross of USD 133 (United States Securities and Exchange Commission). Estimated gross profit From the figures above, it is clear that Apple will target an annual sale of USD 105 billion. Since gross profit is obtained by subtracting the cost of sales from the net sales, the estimated gross profit for the lower cost iPhone will be USD 65 billion. This strategic iPhone will definitely revive the declining profit margin in Apple’s iPhone market as well as...
1 Pages(250 words)Case Study

Apple Company Strategic Implementation

... (Apple Company) Strategic Implementation The Apple Company is an American based corporation that was founded in 1971 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company is the third largest producer of mobile gadgets after Nokia and Samsung. This paper aims at discussing its (Apple Company) strategic implementation and the importance of leadership and entrepreneurship, organizational structure and corporate governance. Leadership is important in making a business successful as leaders such as top managers ensure things are done appropriately to achieve the set goals (Northouse, 2009). They transform potential into reality through organization...
3 Pages(750 words)Essay

Strategic Evaluation of Apple Inc

...for strategic renewal. Long range planning, 38(1), pp. 51-77. Stremersch, S. and Tellis, G. J. 2002. Strategic bundling of products and prices: A new synthesis for marketing. Journal of Marketing, 66(1), pp. 55-72. Wu, R. N., Han, F. L., Shang, J., Hu, H. and Han, L. 2009. Analysis of patulin in apple products by liquid–liquid extraction, solid phase extraction and matrix solid-phase dispersion methods: a comparative study. European Food Research and Technology, 228(6), pp. 1009-1014. Appendices Appendix 1: SWOT Analysis of Apple Inc. (2011-2015) (Source: myndset, 2015) Appendix 2: Porter’s Five Forces for...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic Analysis of Apple for FREE!

Contact Us