Integration of Readings about Organizational Research and Assessment Approaches - Assignment Example

If I were to change the organizational culture at Apple, I would include the company’s social responsibility role. In this case, the video would also depict the company using its technology and expertise to help vulnerable communities in various parts of the world and play a role in environmental conservation and global warming.A SWOT analysis can help assess organizational performance and guide the decision-making process for the organization. A SWOT analysis example for Apple reveals that the company’s strengths lie in the “think different” philosophy, supply chain and distribution system, and its great campaigns.

Apple’s major weakness is the compatibility of its products. The main opportunity for Apple is on the development of unique products and the hybrid strategy. Threats to the company include its financial performance and the intense competition from other enterprises such as Microsoft and Google (Jinjin, 2013). The use of SWOT analysis for organizational assessment is critical in shaping and selecting an appropriate strategy for the firm to succeed (Harrison, 2010).