Strategic Management of publically lisied company - Essay Example

The objective of the study is to measure Apple Inc’s current challenges and their strategies to cope up with them. Strategic analysis is the method of conducting research on a company’s internal and external business environment in which it operates, in order to formulate a suitable strategy (Rigby, 2001). There are a number of tools of strategic analysis such as PEST analysis, SWOT analysis, Porters five forces, Value chain analysis which will be described in details in context of Apple Corporation.

Additionally, strategic planning involves defining the company’s mission, goals and objectives which initiates effective strategy formulation (Luo, 2008). Also, the viability of Apple Inc’s current strategy and recommended strategies depending on its business environment will be evaluated in details through this study. SWOT stands for strengths, weaknesses, threats and opportunities and provides a view of a company’s current and could-be position. SWOT analysis is conducted to evaluate Apple Inc’s current position and strategies with respect to its internal (strengths and weaknesses) and external (opportunities and threats) environment (Cravens, Piercy & Baldauf, 2009).

PEST stands for political, economic, social and technological factors which are macro-environmental factors that affect the decision making and strategy formulation of an organization (Cravens, Piercy & Baldauf, 2009). In case of Apple Inc., this analysis will help to analyze the current and projected position of the company. Political factors- In the recent years, 52% of Apples sales were outside America and it also manufactures many of its goods outside the country (Barney, 2001). Political conflicts in any of the countries such as China, Korea and Ireland in which it operates will have terrible effects on the business of Apple Inc.

Economic factors- The economic depression can result to a wide