Business Model Canvas Report: Case of Google corporation - Essay Example

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The following research is the best example of comparison of current and new Business Model for Google Corporation highlighting such issues as key partners, key activities, key resources, value proposition, customer relationship, customer segments, channels, cost structure and revenue stream…
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Business Model Canvas Report: Case of Google corporation
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Download file to see previous pages The Regular Internet Users usually tend to look for general information, whereas in the business sector users try to concentrate on meeting their business requirement. Value proposition: Due to the multiple services that Google Corporation provides, the company has attracted a huge number of users gradually. Especially, since the establishment of the company and due to the invention of its remarkable search engine, Google succeeded in delivering its idea to people. The company’s value proposition is tremendously high because of the popularity Google enjoys. In addition to this, Gmail and Google Plus play a tremendous role in grabbing users’ attention (Reichheld, 2006). Therefore, despite the importance and popularity of Hotmail and Yahoo, the company pulls its customers very fast through the brilliant specification that the company developed in its Gmail and Google Plus. Furthermore, the company has successfully initiated and developed Google play, which is a store that enables people who are using the Android operating system to purchase different things such as books, music, apps and pictures. Last but not least, Google allows other developers to develop and maintain any new application the company release. Thus they get paid for that. Customer relationship: Google cares about its customers. It wants to have a close relationship with them.  A user's Google Account provides to them many benefits such as E-mail, Calendars for organizing, a social platform, and much more. Google creates value to its users by building a strong sales infrastructure including promotion and advertisement among businesses and customers in quick and direct ways. Through technology and automations, Google provides users with easy...
From the research it can be comprehended that nowadays the Internet is a significant instrument, which makes the world a small village. With the internet and its component technology known as the Search Engine, a person is taken to any website where much information can be acquired about a needed subject or topic. One of these sites or Search Engines is Google. Google is an American multinational corporation that uses the Internet to provide products and services such as Data centers and Email. The Email service provided by Google is known as Gmail. The Google company was founded in 1998 by Larry Page and Sergey Brin. Google’s headquarters is in Mountain View, California, and the company has over 70 offices in 40 countries around the world. Google’s mission is “to organize the world’s information and make it universally accessible and useful”. The organization believes that having a successful corporation depends on successful team members, so the company has over 300,000 people working behind Google’s website. In addition, the company creates user satisfaction by providing the best user experience in finding information. Also, Google believes that user’s time is value and that it is important for users to find the information they need in the fastest way. To this end, the organization provides the answer right away when users do a search. Since Google has a variety of business platforms, it employs partners to gather many new customers. In addition, it utilizes partnerships to keep old clients by providing new services. ...Download file to see next pagesRead More
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