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Preparation of marketing job in Doha Bank, Qatar - Essay Example

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The culture of a country comprises the beliefs and traditions that influence the interactions in the society. The culture will influence the selection of design, colour and language in marketing communication. Some countries have a high power distance while others have low power distance…
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Preparation of marketing job in Doha Bank, Qatar

Download file to see previous pages... Manage the bank product exhibitions, promotions and sales prospecting opportunities. Evaluate the sales, marketing and promotion activities and provide feedback for management review. Prepare monthly, quarterly and annual marketing communication performance for the top management. Job qualification and skills Must have a first-degree in marketing. Must have at least 2 years experience in bank product marketing. Extensive experience in managing and marketing bank products. Willingness to travel. Strong communication and organizing skills. Must be bilingual- Arabic and English. The above job advert would be different from a similar on in Britain. For instance, the headline of the article is in Red color which would not be the case for a marketing job advert in Britain. Qatar culture considers the red colour as a sign of good luck since red is included in the attire or robes of the honorific people dresses. In the case of Britain, the title could be in a white colour since Britain culture associates white with brightness thus enabling more magazine readers to see the job advert. The advert above has used dots as graphics in order to ensure the reader can sequentially read through the job information. In Britain culture, the advert would have used alphabets instead of dots since the British culture promotes the user of numbers and alphabets in numbering. The above job advert would include a green symbol since it is associated with strengths and prosperity in Qatar. In Britain, the symbol would be blue in colour since blue symbols are associated with optimist and success (Kazmi, 2009). Background of the Doha Bank in Qatar According to the bank website, the company is always looking for experienced and talented people to join its...
The workforce is multi-cultural since the bank provides career growth opportunities in order to enhance the employee value preposition (Doha Bank, 2013). The human resource management policy is geared at aligning the individual interests of an employee with the overall strategic goals of the bank. In addition, the bank has implemented market based compensation structures that support the individual employee job performance (Doha Bank, 2013).
Qatar is a sovereign state that is located in the Arabian Gulf and bounders Iran, Bahrain and United Arab Emirates. Historically, the country witnessed several cultures and civilizations since the 4th and 5th millennium B.C. Qatar was once considered a pearl-fishing centre that was dominated by the Thani family. The country was a British protectorate until 1971 when the country gained independence. The country is currently the wealthiest in the Arab region due to huge oil exports and economic diversification plans. The country is on the path of becoming a global energy giant and has ensured media freedom with Al-Jazeera satellite TV station attracting a lot of the global audience. In understanding the culture, it is important that we understand the history of Qatar people and the shared realities in the society. ...Download file to see next pagesRead More
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