Business Opportunities in Food and Beverage Industry - Essay Example

Food is a very defining element of a culture. Eating different kinds of foods does more than just satiating the craving for taste; it provides a greater insight into other cultures. This paper discusses a business idea of establishing a South Asian Tea Restaurant in New York. Americans generally like the South Asian foods a lot. “one should not be surprised if a seven-year-old American kid walks up and asks for aloo mater samosas and his mom is keen on having the complimentary chai” (Deccan Chronicle, 2013).

Popular food items include but are not limited to samosas, pakoras, halwa poori, murgh cholay, and lassi. These foods are not only very tasty, they also have a high nutritious value since they are all made from natural products and do not include the use of any preservatives or chemicals that is a big plus point. “Everything is made right there, even the samosas(no frozen boxed samosas here), pakoras, and chutneys(not jarred like most places serve) are all made fresh here and delicious” (Justin, 2013).

The fundamental purpose of establishing any business is to make money. Most of these food items are extremely cheap to make and yet sell for a very large price primarily because of their nutritional value, their exceptional taste, their exotic looks, and their cultural affiliations. Even more, when these food items are made in bulk, they become all the cheaper to make and more profitable to sell at the same time. At a famous Indian restaurant, “While Samosa and Idli Sambar are available for $5.

50, one has to spend $7 for Masala dosa and $7.5 for two pieces of gulab jamun” (First Post, 2012). Considering the ingredients used in the making of a samosa, one samosa might cost the owner no more than $0.15. Comparison of this to the amount it sells or provides evidence of the profitability of the business. The other food items are similarly cheap but with a huge profit margin. It takes careful planning and strategy to establish such a business at the right point. The owners should look for an area where the population of South Asians is relatively higher as compared to other regions in America since the prime consumers of this business are people from such countries as Pakistan, India, and Bangladesh.

Such areas are not hard to find since most of these families tend to live together in neighborhoods since they have common cultural values and find one another helpful in America. In order to have an edge over other such restaurants, the owners need to pay special attention toward ambiance. Songs of old legendary singers like Noor Jehan, Lata, Rafi, Mukesh, and Kishore can provide the place that extra boost that it requires to appeal massive in-pour of consumers. South Asians mostly like to have samosas and pakoras with tea during the lunch breaks and as snacks, so these items should be available all day long whereas other items like halwa poori and murgh cholay should be made available in the breakfast.

Menu for lunch and dinner can be decided depending upon how large the owner wants the business to be. Establishment of this business successfully imparts the need to advertise it in such a way that the benefits of these food items in general and what they offer in comparison to the typical Western food, in particular, are easily noticeable for the audiences. To achieve this, the contemporary issue of diseases caused by consumption of chemicals needs.