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Beverages: Alcoholic and Non-alcoholic Trends and Patterns in Hospitality - Essay Example

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This paper primarily deals with the concept of gastronomy along with the development of food and beverages destinations among hospitality operators. The paper mainly focuses the trends in Australia, Europe, North America, and few places of Asia. …
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Beverages: Alcoholic and Non-alcoholic Trends and Patterns in Hospitality
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Download file to see previous pages According to the research findings the Ancient Greek word ‘gastronomy’ is literally referred to laws of regulating the stomach. Gastronomy is the art of eating and its covers a vast horizon including study of food and cooking culture. Sciences related to food, nutrition facts, and cooking techniques also lies in the field of gastronomy. Introducing the innovative tastes, research on cooking and food, and understanding the preparation of food are also elements of gastronomy. Further the biological and chemical knowledge regarding the food is called gastronomy. The concept or theory of hospitality is originated from the norms and customs of ancient people to deal with a friend, guest, stranger, or a traveler with an amiable, affectionate, and a kind response. Even a poor and old couple used to receive the strangers with great warmth. With the passage of time, the objective of hospitality changed and in turned out to earn money. Thus, in modern era, hospitality grew as an industry. Since careful and successful market segmentation is very much supportive for a successful hospitality management and the marketers who understand the need and trends of the market, consumer behavior and demographic features of the area of operations certainly come on the track of success. Food industry is one of the largest industries in the world as it had sale revenue of about $3.2 trillion in 2004. In USA almost 16.5 million people are professionally associated with food industry and Americans spend about $1 trillion annually which is about 10% of Gross Domestic Product (GDP). UK fast food is the largest fast food market in Europe which is double and triple in size than Germany and French markets respectively. The food industry (including fast food) had an estimated gross value added of ?73.4 billions in 2007 (http://www.whatmattersweblog.com). It had a contribution of 18.8% of ...Download file to see next pages Read More
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