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The UK Alcoholic Drinks Market - Report Example

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This report "The UK Alcoholic Drinks Market" describes the tendencies of alcoholic beverages or the ready-to-market (RTD) and the conditions under which the new drink can be launched in the UK market. The writer states that this drink is already successful in Central and South America…
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The UK Alcoholic Drinks Market
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Download file to see previous pages Consumption of alcohol in public houses was the main social activity for men (Pratten, 2006). Country Inns were the only place where people could meet socially. Pubs were the local centers for sports and entertainment, and a meeting place for groups and societies and its chief source of revenue was from alcohol.
Alcohol-related problems cost the NHS £3bn a year. Occurrence of early deaths has also been attributed to people starting to drink at an early age. Domestic arguments, violence, absenteeism from work, criminal damage, theft, drinking and driving, unwanted pregnancies are some of the social problems that excessive usage of alcohol created. While the pubs and the government (by way of taxes) may reap economic benefits, noise, and litter pollution aggravated. Drink discounting and promotions encouraged heavy drinking. Such alcohol-related crime has received much press coverage. The scenario now is different from the heavy competition in the entertainment and leisure industry. Home entertainment has become popular, with takeaway foods and ready-to-drink (RTD) products being easily available at affordable prices at the supermarkets. With crime rates growing up in pubs and cafes, and government regulations becoming strict, home drinking has forged ahead.
The Portman Group was set up in 1989 to promote sensible drinking. It was believed that people who drink alcohol enjoy it without causing harm to themselves or others. Alcohol Concern was established to reduce the incidence and costs of alcohol-related crime. A new charitable trust, Drinkaware Trust has been formed, which is funded by the drinks industry and backed by the Alcohol Concern (LDAN, 2006). The alcohol industry, charities, and the medical profession work together in this project to promote responsible drinking.
Very recently, UK drinks company Diageo has announced the launch of a new line of pre-mixed drinks (BRL, 2006). ...Download file to see next pagesRead More
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