Recently Uploaded

Fortified Wine in the UK - Coursework Example

Comments (0) Cite this document
Summary
The researcher of this essay will make an earnest attempt to evaluate and present the development of the fortified wine market in the United Kingdom. This study will also compare and contrast other markets with the United Kingdom’s fortified wine market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Fortified Wine in the UK
Read TextPreview

Extract of sample "Fortified Wine in the UK"

Download file to see previous pages The present research has identified that some of the fortified wines that have been developed include; sherry, marsala, vermouth, port, Madeira, among others. Wine market has developed for centuries with the key players being Spain, France, Italy, Germany, and the USA. Other markets have developed since wine consumption has tremendously increased. The United Kingdom forms a perfect example of a country whose wine industry is slowly shaping up. The United Kingdom’s fortified wine market is one of the most complex and diverse in the whole world. This is because it imports wines from almost all the leading wine producers. The United Kingdom has transformed itself from the traditional spirit and beer drinking nation into one of the key wine export in the world. Wine consumption per capita has increased considerably over the years. Reports indicate that a study conducted by Key Note, a leading market survey institution, revealed that the United Kingdom market for wine had grown steadily from the year, 2005 to 2009. The report indicates that the peak of growth registered in 2007 was at 5.6%; while its lowest growth rate was 1.3% registered in 2009. This low growth rate in the wine market was as a result of the global recession that also affected the country. The report also indicated that the United Kingdom’s consumer spent lots of money in the year 2009. The total amount spent on wine accounted for 20% of all the money spent on household drinks. On the other hand, funds spent on wine were 28% of the total funds spent on alcohol. This report clarified the classification of Britons as wine and beer drinkers. The United Kingdom is the eighth largest consumer of wine. Since it does not produce its wine, it relies heavily on imports. Therefore, it imports most of its wine from Australia. This is attributed to the fact that Australian wine has a greater market penetration, loyalty, and frequency of purchase. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Fortified Wine in the UK Coursework Example | Topics and Well Written Essays - 1250 words, n.d.)
Fortified Wine in the UK Coursework Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/marketing/1786089-examine-the-market-for-fortified-wines-in-the-uk-today-contrasting-with-other-markets-where-appropriate
(Fortified Wine in the UK Coursework Example | Topics and Well Written Essays - 1250 Words)
Fortified Wine in the UK Coursework Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/marketing/1786089-examine-the-market-for-fortified-wines-in-the-uk-today-contrasting-with-other-markets-where-appropriate.
“Fortified Wine in the UK Coursework Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1786089-examine-the-market-for-fortified-wines-in-the-uk-today-contrasting-with-other-markets-where-appropriate.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Fortified Wine in the UK

Wine marketing

...?Wine Marketing Table of Contents Table of Contents 2 Introduction 3 Online Wine Retail Business 3 Products and Services Offered 4 Market Analysis 4 Market Segmentation 4 Positioning 6 SWOT Analysis 6 Marketing Mix 8 Competitive Analysis 10 Market Trend of E-Commerce 13 Web Strategies for Increasing Sale 14 Recommendation and Conclusion 16 Reference 17 Introduction Customers can buy wines from various locations. There are lots of choices ranging from individual wine shops, retailers, supermarkets and also through the modern trend in business i.e. through online wine retail shops. With days the buying pattern of customers are changing from retail store to...
13 Pages(3250 words)Essay

Wine Industry

...and eventually decline in the coming years(Andersen, 2003). Basically winning wine expos and wine challenges helps the reputation of the wine as well as the company as a whole. Collaboratively, Coopers Creek entered and developed the Australian, UK, US and Canadian markets and Holland, Belgium, Ireland, Hong Kong, Singapore and Switzerland, which Coopers Creek had essentially developed on its own (Benson-Rea, 2004). United Kingdom Market In 1989 Coopers Creek initiated a serious export strategy first to the United Kingdom, in partnership with the New Zealand Wine Institute. The result was the formation of the United Kingdom Wine...
17 Pages(4250 words)Essay

Wine tourism

...Running Head: WINE TOURISM Wine Tourism [The [The of the Wine Tourism Introduction Over the past few years, trends in tourist demand and consumer behaviour have shown that tourists not only want to visit cultural and historical sites, but also to explore regions and landscapes as a whole. They increasingly select destinations not only on the basis of climate, art and historical heritage, human landmarks and environment-based activities in general, but also in terms of eno-gastronomic resources. Gastronomic supply is therefore increasingly shaped by tourist demand, highlighting the considerable potential wine and gastronomic products have in national and international...
12 Pages(3000 words)Essay

Why is old world wine dropping down in uk

...Why is Old World Wine dropping in UK Dissertation Written by SunYung ,lee No 06048347 Module LT3P01N Module Juliet Simon Hand in date: 15/05/2007 Acknowledgements I would like to thank my parents and all my friends for their guidance. In particular, Pat Wood’s recommendations and suggestions have been invaluable for completing this dissertation successfully. Table of Contents Why is Old World Wine dropping in UK i Acknowledgements ii Table of Contents iii List of Tables and Graphs iv 1.Graph 3.1 – Shows the ratio between male and female wine drinkers …… … … … … 29 iv 2.Graph 3.2 – Shows Wine as a Primary...
18 Pages(4500 words)Essay

Wine

...A. Cognac: Production process: The production process of cognac involves the following steps: Harvesting: Grapes harvesting usually takes place in September, mature grapes are harvested manually or mechanically. Pressing: Pressing of grapes is undertaken using horizontal plates, seeds contain a substance which can damage the cognac and therefore are removed. Fermentation: The extracted juice is fermented naturally without adding any other substance, the fermentation process takes two to three weeks, Distillation: The next step involves distillation of the fermented juice. The distillation process involves boiling the wine to achieve an alcohol level of 28 to 30 %, the resulting product in this first distillation is known...
2 Pages(500 words)Essay

Wine Bottle

...Introduction Since the 17the century wine bottles have been closed by the traditional cork closures which are obtained by processing the bark of thecork tree. Portugal is the biggest exporter of the wine cork closures and its economy is highly based on this primary export. Wine bottle closures are highly important to seal the bottle so that the wine is not affected by the damaging property of the oxygen in the atmosphere although a very little amount of oxygen is still required to be trespassed in to the bottle which is helpful for the wine to reach its potential. The corks are not perfect enough to block all of the oxygen which serves the purpose but...
12 Pages(3000 words)Research Paper

Wine Marketing

...Wine Marketing Executive Summary Over the years, the wine business has been going through a substantial change. This has been occasioned by the increased competition internationally and the transformation toward universal supply sequence. The end users take part in a most important task in terms of choice of purveyors and in products decision making, which is shifting from being operational to being strategic. The enlarged number of wine producers ensuing from surfacing of fresh entrants in the marketplace has led to amplified competition. Customers have turned out to be demanding due to the rise in the number of merchandise alternatives in the market. Starting up a new business is taking...
12 Pages(3000 words)Essay

Wine studies

...WINE STUDIES The wine-making process refers to a length process from production of grapes to the bottling of processed wine, ready for consumption. Majority of the wine currently available in markets comes from grapes grown in different regions of the world. The process begins with the harvesting and subsequent fermentation of the grapes, which might involve addition of yeast or natural fermentation of the grapes. The process can be performed with the skins on the grapes, for red wine, or without skin, for white wine (Robinson, 2006). Secondary fermentation is undertaken, through bacterial fermentation to convert malic to lactic acid,...
2 Pages(500 words)Research Paper

Fortified Food Product

...Introduction Fortified foods are beneficial to one’s health. The research indicates the nutrients of the fortified food. The essay shows the added value of fortified food products. Vital nutrients are added to the fortified food products. Kroger Milk The 8 oz Kroger milk product, which is readily sold in my neighborhood grocery store, is several beneficial ingredients. One of the ingredients is 5 grams of saturated fat. Another ingredient is 8 grams of total fat. A third ingredient is 35 mg Cholesterol. The fourth ingredient is 120 gram of salt (sodium). The fifth ingredient is 12 grams of total carbohydrate. Another content is 11 grams of sugar (Fatsecret,...
2 Pages(500 words)Article

Greek Wine Industry

...GREEK WINE INDUSTRY Table of Contents Introduction 3 0 Porter’s National Diamond Analysis 3 1 Factor Conditions 5 2 Demand Conditions 6 3 Firm Strategy, Structure and Rivalry 7 1.4 Related and Supporting Industry 7 1.5 Government 8 1.6 Chance 9 2.0 Market Entry Strategy 9 3.0 Contemporary Management Issues 11 Conclusion 12 Introduction The importance of wine in the Greek culture has been seen for over 4000 years when they offered it to entertain their guests or shared philosophical ideas while drinking wine in intellectual gatherings (Lissarrague, 2014). Greek used wine as a necessary part of daily regimen as they were well aware of its nutritional value and cultivated nearly 300 varieties of grape since prehistoric times... ....
17 Pages(4250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Fortified Wine in the UK for FREE!

Contact Us