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Muslim population, the issue of alcohol consumption in Indonesia has raised debates in the country for a long time with the current debate revolving on the possibility of banning alcoholic drinks in the country. Although the rate of alcohol consumption in the country remains relatively high, strong Islamic beliefs held by most Indonesians has made it difficult for investors to invest in alcoholic beverages. Consequently, most alcoholic beverages consumers in Indonesia are tourists. However, some Indonesian youths engage in alcohol drinking although this is mostly restricted to urban areas (Grant 98).
The country’s ban on alcohol advertising on media would also mean that Paulaner has limited platform on which to market its products. As a way of regulating alcohol consumption, the government of Indonesia in 1990 banned alcohol advertising on media which has since made it difficult for new entries in the market to thrive. Other forms of alcohol advertising in the country are also governed by strict rules further making it difficult to reach new markets.
Laws on certification on alcoholic products in Indonesia are also strict and can involve a long process before one gets a license. The country further classifies alcoholic beverages in the closed business field meaning that commercialization of any business related to alcoholic beverages is illegal (Grant 98). Consequently, businesses in this industry are restricted from expansion through investment. When the above factors combine, they present a significant challenge to any investor planning to invest the alcoholic beverages industry in Indonesia.
Among the factors that might negatively impact on a business is poor quality products coupled with poor customer services. Equally detrimental is the effect of negative actions by an employee within a business more so when it comes to dealing with clients. Additionally, irresponsible financial management that includes ill-advised investment can also impact on a
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There are more than 200 ethnic groups in the country, composed of the Muslims mentioned and other minorities of Hindus, Christians and Buddhists. There are also Chinese minorities in the country, who are discriminated against as much as the Jews in the country.
Indonesia has a land area of 1,904,569 square kilometers. A country exploding with energy, on Indonesia’s landmass rests more than 76 volcanoes, the majority of them active. Rich natural resources place Indonesia in an enviable position with petroleum, coal, gold, silver and natural gas as a few of the revenue-earning exports.
This disaster resulted to the death of about 130, 000 Indonesians and more than 37, 000 missing and presumed to be dead and destroyed properties and structures close to US4.5 billion (Leitmann, 2007). On May 2006, another earthquake stunned the country in Java Island located south of Bantul district in the urban province of Yogyakarta.
The hypothesis commence with defining the demographics and marketing strategies to provide a base for further research. The major trends of demographics that are coming under change have also been an integral part of the study report. In addition, how these factors make an impact on to the marketers and advertisers have included in it.
The riots were first associated with political issues, before developing to serious uprising that saw Indonesian Chinese ethnicity humiliated, with specific areas of Jakarta, Medan, solo, and areas of Surabaya strongly affected (Panggabean and Smith 231).
This report has a narrowed scope of documenting the results of a particular question in the survey about the most regular newspaper read by the respondent. The report aims to determine the age distribution for this question and offer interpretation for this.
Erythritol is one such product. Erythritol is a natural sugar alcohol which has been approved for use as a sugar substitute in most parts of the world. It is 70% as sweet as sugar but virtually calorie free. Erythritol occurs naturally in several fruits and is easy to digest.
Chilean beer consumers have unique preferences that have revolutionized from the traditional chicha to the currently predominant pale ale and lager. Craft beer has for a long time been in existent, though its market share and consumer
s, equipment and machinery, agricultural products like timber, coffee and cocoa, minerals such as tin, nickel and copper (Indonesia Country Monitor, 2012). The export markets include Japan, United States of America and china which accounts for greater exports for raw materials.
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