The Fundamentals of Advertising in Marketing - Assignment Example

?Introduction to Marketing and Advertising College Marketing is a term that is widely used in business world. For any product to be sold in large amounts, marketing is the major factors factor to be considered. Marketing a product ensures that this product attracts many customers in the market. Therefore, marketing has some communication ways that has some messages and media used to as forms of communication with the customers. Marketing has two parts that include the promotion part and the advertising part. Each part performs it roles differently although they are meant to serve one purpose, to increase the number of products’ customers. Promotion involves two way communications that occurs between the seller and the customer. Advertising involves the use of messages that can inform, persuade and remind customers on the products been sold. Advertising and promotions has many techniques that can be used to achieve the required goals. Different media can be used depending of the budget, marketing objectives and the target market. When one want to market a new model car that is environmentally clean, there are many types of media that be used to advertise this model. People would like to have cars that are environmentally clean because the whole world is trying to reduce global warming. Therefore, coming up with a new car that has less effects on the environment will have to be marketed using the best ways. This hybrid car can be advertised using different media that will ensure that people locally and worldwide are aware of this car. Cars need to be advertised globally since not all countries can manufacture cars. This hybrid car can be advertised locally using television. Television has always been one of the best ways for ads. This is because many people like watching television programs. However, to advertise this car, program that is loved by many people in the country should be considered. This is because large population will be persuaded by the advert. The advert should during the short commercial breaks that take place as the television program is taking place (Schmidt & Kess, 1986 pp.45). During this time, the manufacturer is able to reach the largest population who are watching the television channel. Despite the fact that the advert will be very expensive, it is a guarantee that very large population will aware of the car. The hybrid car can also be marketed through some motor shows. Many people normally attend motor shows. These people are always interested in the new cars that are in the current market. Therefore, manufacturer of the car should ensure that his or her model is featured during the motor show. Digital marketing can also be used to advertise this hybrid car. This involves the use of social networks like Facebook, twitter, YouTube and blogs. Due to the fact that many social networks have very large world population that access them, this media can be best one in advertising the hybrid car. Pictures of this car should appear in these websites and the links to the original website of the car should be provided. This marketing can be expensive but it reaches very large population both locally and globally (Cairns, 2010 pp.23). To market a car like Mercedes, many types of media have to be used to ensure target market is reached. One of the media that can be used is the television. This media is appropriate because it ensures that large population is reach. Exhibitions can also be used to market this model. People interested in this car will come to enquire on some features of the car. Their interests of buying this car will rise after the exhibitions. This model can also be marketed through social media like designing its website, use of Facebook and YouTube. The manufacture will be sure that very large population will be reached. This increases marketing of this car brand (Cairns, 2010 pp.29). For a small restaurant that had closed down to re-open, it has to use some promotions to ensure that they gain more customers. These promotions can be advertised using posters. Customers know that this restaurant had closed. Some know the prices that they used to sell their products. To gain back these customers, they have to make some promotions that inform the customers that they are re-opening and their products have reduced costs as compared to the other restaurants. Promotions like “buy one and get two free” will also attract many customers. All these promotions are done using posters. To advertise for a fundraising activity, the cheapest method is the use of posters. Because this fundraising is used to collect money to be used to protect cats, people who are interested in cats are the one who will participate. The posters should have some importance of protecting cats in the community. People have to be made aware of the importance of cats. Also events can be created in the social networks like Facebook and twitter. These events are free to create and you can invite as many people as possible to this event. These people can be made aware of they can donate to the charity. Those who are interested in protection of cats will send some money or even attend the fundraising and donate money there. Blogs about the event can also be done since it’s free. This will attract people who have interests in cats. Sports celebrities have many fans in the world. Using these celebrities to advertise a product will ensure that target market is reached at a very high capacity. When a celebrity is used to make an advert, it attracts many people because these people would love to have some things in common with that celebrity. They feel that they can use some products that their favourite sports celebrities are also using. A team like Chelsea fc in England is sponsored by Samsung. Samsung Company has been able to reach large population through this sponsorship. Samsung also used Chelsea stars like Drogba to make the advert. This reached very large target market because many fans love Drogba they will prefer using Samsung gadgets because it seems to them that Drogba also uses them. These adverts make the products famous and it increase the quantity demand all over the world. Many campaigns against smoking have been done by governments in all countries in the world. Smoking has been identified as the main cause of cancer in the world and it is killing very many people. However campaigns have been enacted to ensure that the number of smokers is reduced worldwide. Adverts of the danger of smoking have been done in television and some magazines. In addition, anti-smoking campaigns have been carried out (Murphy, Maurice, Griffin & Barry, 2011 pp.5). These campaigns are educating people on the effects of smoking to the health. This campaign has always been taking effect because the number of cigarette smokers is reducing though at a lower rate. Effects of smoking have been advertised through different types of media. Television is one of the media that has been used in this anti-smoking campaign. Television has been used to show some people who have affected by smoking. These victims describe their experiences they have gone through in their smoking life. They caution the public on the effects and they also encourage them to accept rehabilitation. These adverts are helping people to learn the effects of smoking and it helps non-smokers to ensure they do not engage themselves in the activity (Scheier & Grenard, 2010 pp.243). However these campaigns have assisted many. Some have been rehabilitated and their lives have changed. 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