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Culture and Advertising - Case Study Example

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This paper "Culture and Advertising" focuses on the fact that it is without question that the field of marketing is extraordinarily broad. As such, different approaches/paradigms are oftentimes utilized as a means of integrating key products or services with a specific group of individuals. …
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Culture and Advertising
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Download file to see previous pages It is broadly understood that advertising and marketing heavily rely upon psychological instruments in order to integrate with the potential consumer. The fact of the matter is that advertising has become something of an art form in which marketers have sought to leverage various aspects of human psychological mechanisms as a way of convincing the potential buyer that they should buy a particular product or utilize a particular service. Although seeking to measure such a dynamic and marketing and psychological advertising would necessarily require a dissertation length response, this brief analysis will seek to engage the reader with an understanding of how cultural paradigms and approaches are utilized within advertising/marketing to create a more favourable impression with regards to the imagery and understanding of the product itself. Furthermore, as a means of performing such an analysis, it will be necessary to engage the reader with a discussion and appreciation for the means by which consciousness, social psychology, and motivation (as well as many subcategories of each of these) all work together to affect such an end in the minds of the potential consumer. Moreover, academic studies will be utilized as a means of drawing inference upon the hypothesis of this research which regards the understanding that cultural influences a great deal with regards to the level in which a potential consumer has to interact with the given good/service/product.

As with many of the broader terms in the life, culture is especially difficult to define. However, if one were forced to encapsulate what “culture” means and what it represents within a brief dictionary definition, the following would most accurately denote what culture means and how it impacts upon human choice: “Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts”.  ...Download file to see next pages Read More
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