StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Culture Jamming - Essay Example

Cite this document
Summary
The issue focused on culture jamming is definitely important, as corporate culture and advertising certainly doesdo to capture the hearts and minds of the masses by evoking their emotions. Culture jamming is often seen as an act of vandalism which has certainly blemished their primary objective…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Culture Jamming
Read Text Preview

Extract of sample "Culture Jamming"

Culture Jamming Culture Jamming Cultural Jamming is an idea supporting anti-consumerism that aims to disrupt and undermine the media culture and the areas where it is being utilized including corporate advertising. Culture jamming is often used as a means to “subvertising”, i.e. making parodies of the existing corporate advertisements by either altering their existing logos and ads or creating new images that target the best-known brands among the many. Culture jammers, intends to emphasize the personal freedom of consumers and the domination of society instead of the domination of corporations and brand names.

One of the culture jammers depicted in the short clip from Jill Sharpe’s video Culture Jam rightly defines the idea of culture jamming as "The way to protect yourselves in insidious corporate culture is to take the classic expressions of that corporate culture and add a little twist that redefines their meaning in a revolutionary direction and send it back in their faces." Culture jamming techniques include transforming logos, remaking advertisements, and altering the fashion statements in an ironic and humorous way, using the same communication medium, which attempts to take out the hype and restore the human mind to its original unbiased state.

According to culture jammers, this can bring a major change in this age of globalization as viewers realize that they have been fooled by the insidious corporate culture. The issue focused on culture jamming is definitely important, as corporate culture and advertising certainly do try to capture the hearts and minds of the masses by evoking their emotions. Culture jamming hence attempts to negate the effect by subverting those effects and hoping for a major change in culture and society.

Culture jamming is often seen as an act of vandalism which has certainly blemished their image and primary objective. But the intentions of culture jammers are far different from the people causing destruction. It must also be noted that along with criticizing the existing media culture, there is also the need to offer an alternative social culture by the culture jammers. References Nomai, A. J. (2008). Culture jamming: Ideological struggle and the possibilities for social change.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Culture Jamming Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
Retrieved from https://studentshare.org/visual-arts-film-studies/1604693-culture-jamming
(Culture Jamming Essay Example | Topics and Well Written Essays - 250 Words)
https://studentshare.org/visual-arts-film-studies/1604693-culture-jamming.
“Culture Jamming Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/visual-arts-film-studies/1604693-culture-jamming.
  • Cited: 0 times

CHECK THESE SAMPLES OF Culture Jamming

Cultural Studies

The third edition is an updated version of the previous editions and offers new chapters like those on electronic media and 'digital culture'; Culture Jamming, new feminism and 'raunch culture' and globalisation.... culture' is a strange and capacious category.... (Cultural Studies: Theory and practice-2003) I couldn't agree more with Chris Barker's rendition and understanding of how we "need" cultural studies and how culture defines us and how we define it, in his book Cultural Studies: Theory and Practice....
4 Pages (1000 words) Book Report/Review

Naomi Kleins Work No Logo

In order to get away from the branding machine, she suggests ‘Culture Jamming.... The originality in her critique comes when she does not focus on the exploited third-world worker, but rather explores western culture and its suffocation by branding.... Schools, youth culture and sexual identity are all targets for the brands and this leads to the situation in which we now find ourselves – with no unbranded public spaces left....
11 Pages (2750 words) Essay

Third World Feminism/Pop Culture and Media

om)The image obtained above is a feminist Culture Jamming poster obtained from catfap.... This female Culture Jamming poster seems to oppose the notion of lipstick feminism.... Culture Jamming poster.... This feminist jamming poster ascribes to the fact that even these celebrities who get considered as ‘true' beauties have their faces photo shopped before they get released by the media to the masses.... This female jamming poster offers the conundrum faced by feminists over the supposed identity for women....
2 Pages (500 words) Essay

Strategy Recommendation

Various organizations use the internet to market and sell their products.... Producers can establish the performance of their competition through the internet.... Companies use various… Social media platforms and blogs facilitate companies' communication and marketing activities.... On the other hand, organizations use their websites to In addition, businesses sell their products through various online platforms such as e-bay and Amazon....
4 Pages (1000 words) Research Paper

Consumer behavior

Companies are able to acquire market access through advertising although factors such as Culture Jamming and counterfeiting have been a hindrance to the advertising success of many companies.... This behaviour can be influenced through trends that are publicized through sharing sites on social media....
1 Pages (250 words) Assignment

Critical Issues in Marketing

This paper hereby emphasizes the five critical issues in the modern marketing practices that are widely acknowledged as Culture Jamming, self-help, supermarkets, counter culture and selling of celebrity.... 2009) The term “Culture Jamming” refers to a cultural backtalk by switching to the language of ascertained power.... rdquo; (GOODMAN, Jennifer, 2006) Usually, Culture Jamming is considered as time-saving as it is a quick job on an existing advertisement with a need or merely a marker....
11 Pages (2750 words) Essay

Interventionist Artists

nbsp;… With particular emphasis on modern incarnations of Culture Jamming in the work of Krystof Wodickzko and the Adbusters publication, this essay critically examines the work of a series of contemporary interventionists artists, and contextually situates their work within the historical and neo-avant-garde....
10 Pages (2500 words) Essay

Graffiti - Art or Crime in the US

This essay discusses the phenomenon of graffiti.... The writer of the essay suggests that оn the one hand, this is someone's craving for self-expression, a kind of fine art.... On the other hand, this is an act of vandalism, for which the "artist" can be responsible in front of the law....
5 Pages (1250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us