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Third World Feminism/Pop Culture and Media - Essay Example

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The media representation is significant in determining how people will accept the feminist policies and ideas. The media gets used as a platform for the campaigns and…
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Third World Feminism/Pop Culture and Media
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"Third World Feminism/Pop Culture and Media"

Download file to see previous pages Despite this, there is also a backlash against feminism brought out by the media. The media over the past has made declarations that feminism is dead and yet it is an on-going process all over the world. The media also have narratives that treat feminism as a movement of the past but it is still an evolving force and efforts. This makes women and other involved groups reluctant in pursuing women’s rights and equality in the society. The media also exploits women in various ways. Objectification of women by the media is the major form of back lash of feminism. By displaying pornographic videos it depicts women as objects of sexual desires to men. In the music videos, the roles taken by the women downgrade the position and roles of the women in the society. Apart from media various beliefs and cultures contribute to feminist back lash. Culture has made the general society to have the perception that women are inferior to men.
The image obtained above is a feminist culture jamming poster obtained from catfap.wordpress.com. The image is inspired by the proposition of natural beauty for women over standards set by society. The image makes a mockery of the advertisement by cosmetic company Maybelline who use the catch phrase o ‘maybe she’s born with it. Maybe it’s Maybelline’. From their catch phrase picture, the company appears to tell its consumers who are largely women that natural beauty might not be enough and it their beauty can get enhanced by purchasing the company’s commodities. This female culture jamming poster seems to oppose the notion of lipstick feminism.
The image goes against the grain by castigating popular advertisements by brands that seem to focus on perceived beauty over natural beauty among women. The image provides a contrast between the natural and photo shopped images of popular celebrities, which sets ...Download file to see next pagesRead More
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