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Despite this, there is also a backlash against feminism brought out by the media. The media over the past has made declarations that feminism is dead and yet it is an on-going process all over the world. The media also have narratives that treat feminism as a movement of the past but it is still an evolving force and efforts. This makes women and other involved groups reluctant in pursuing women’s rights and equality in the society. The media also exploits women in various ways. Objectification of women by the media is the major form of back lash of feminism. By displaying pornographic videos it depicts women as objects of sexual desires to men. In the music videos, the roles taken by the women downgrade the position and roles of the women in the society. Apart from media various beliefs and cultures contribute to feminist back lash. Culture has made the general society to have the perception that women are inferior to men.
The image obtained above is a feminist culture jamming poster obtained from catfap.wordpress.com. The image is inspired by the proposition of natural beauty for women over standards set by society. The image makes a mockery of the advertisement by cosmetic company Maybelline who use the catch phrase o ‘maybe she’s born with it. Maybe it’s Maybelline’. From their catch phrase picture, the company appears to tell its consumers who are largely women that natural beauty might not be enough and it their beauty can get enhanced by purchasing the company’s commodities. This female culture jamming poster seems to oppose the notion of lipstick feminism.
The image goes against the grain by castigating popular advertisements by brands that seem to focus on perceived beauty over natural beauty among women. The image provides a contrast between the natural and photo shopped images of popular celebrities, which sets
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Basically, pop culture has been understood by many to be the wide array of occurrences and things around individuals from day to day. Wherever an individual goes, he/she is faced with brand names, movie titles, and advertisements. One influential avenue of pop culture is music. Trends, styles, and ideologies are introduced into the mainstream through different genres of music.
The first and second waves of feminism are two prominent theories that originated to claim their rightful standing, but somehow could not encircle the very essence of womanhood. In the latter part of twentieth century, women witnessed another blow of oppression through the sex-display genre.
They sought equality in matters like the right to vote and the right to property. In the 1960s began what is called the Second wave of feminism. Wikipedia free encyclopedia defines this period of feminist thought "as mainly concerned with independence and greater political action to improve women's rights "This second wave has also been called the modernist perspective.
It provided an understanding of popular culture through a different perspective. It provided a clear difference between popular culture and other cultures. It also has information on the role of popular
such as relationship that one between a celebrity and the fans that induce many to take the inspiration provided from star to stargaze, and make a positive transformation in the world round them. Britney Spears is one such star. Despite the absurdity that plagues her life,
at women have not just been considered as a subject on the level of modeling but also at the serious level of political representation (Newsom, 2011).
The discussion of women representation within the context of capitalism has been done by reflecting on video games industry