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The main essence lies in the exploring of how the country persistently follows the formula of tracing and evaluating an individuals’ characters according to their looks and attires. “In a highly mobile society, where first impressions are important and where selling oneself is the most highly cultivated “skill,” the construction of appearances becomes more and more imperative.” (Ewen, 1988: 85). Throughout the past and in the present as well, America’s view for women and men based on their appearance and dress remains unchanged.
This can be best established through Douglas Bradley Smith’s question in his Quarterly Journal of Speech which asks: (1977: 215) Why has no communication scholar bothered to decode the specific meanings of the American wardrobe? While total absorption in such details might reduce us to public relations consultants, to ignore such details is to deny the global nature of human interaction. Clothing persuades. According to Susan S. Gilpin, an Assistant Professor at Marshall University, the matter has still not been explored in a deeper level by communication scholars (Gilpin, 2009).
Her remark, “The workplace inequalities legitimated by contemporary dress for success rhetoric still requires scholarly investigation and critique”, (Gilpin, 2009) lucidly confirms the America still judges individuals as per their looks and attire. Despite the prevailing trend of judging men and women on the basis of their appearance and dress, a different school of thoughts still claims that America’s views in this regard has changed considerably. According to these opinions the country now perceives an individual by his or her potentials and qualities rather than the artificial facades.
The best examples for them are Michale Jackson, who has rocked the world despite being not white and Barrack Obama, a black president
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