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Critical Issues in Marketing - Essay Example

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This paper hereby emphasizes the five critical issues in the modern marketing practices that are widely acknowledged as culture jamming, self-help, supermarkets, counter culture and selling of celebrity. The paper analyses understanding the client, what encourages him or her to purchase a product…
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Critical Issues in Marketing
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Download file to see previous pages The term “marketing” originated from the original connotation that refers accurately towards going to the bazaar to purchase or trade supplies or services. (BRASSINGTON, Frances, 2006) Each one of the “four P’s” is a variable that is managed in the creation of the marketing blend that draws customers towards the company. (CANT, M. C., 2009) 
The term “Culture jamming” refers to a cultural backtalk by switching to the language of ascertained power. (GOODMAN, Jennifer, 2006) The process comprises of playing with memorable structures of communiqué and interfaces like “posters, billboards, an official language, protocol, spaces and imagery” (GOODMAN, Jennifer, 2006) and spiraling them back against its creator. An undermined note could contain a critique of the original or might ally with a novel political message for instance “Class War: Just Do It.” (GOODMAN, Jennifer, 2006) Usually, culture jamming is considered as time-saving as it is a quick job on an existing advertisement with a need or merely a marker. It evenly involves the design of professional media, necessitating the superiority of intricate graphical design and copywriting. Culture jamming had brought an up to date twirl to an elongated legacy of court jesting, opinionated satire and jokey commotions of the society. (KOTLER, Philip, 2005)
Unlike its antecedents, although, this modern dissident game has participated principally with signs and symbols in the community that has already approached to be pervaded by them. The phase for the materialization of culture jamming was laid in the early 20th century as a mass fabrication; mass utilization and mass haulage set its foot in Europe and North America. ...Download file to see next pages Read More
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