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Book Review - Essay Example

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Name: University: Course: Tutor: Date: TOPIC:  BOOK REVIEW Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Author: Barry Libert Publisher: John Wiley and Sons Publication Date: September 10, 2010 ISBN: 0470890258, 9780470890257 Length 256 pages Subjects: Marketing, Business and Economics INTRODUCTION The author Barry Libert writes this book asserts that it is the time for businesses and companies to join the social nation in order to become successful…
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Download file to see previous pages Therefore the author tries to bring out that the use of these social tools has significant importance in improving business operations and more importantly creating your own social nation and individual, manager or a team leader. The book is generally written on the marketing, business and economics point of view. In these identified perspectives in which the book is written a social assessment of employees, managers and leaders is provided where they can evaluate scientifically their personal competencies and social skills. The author brings a conceptual framework of this relying on well-known case studies in the corporate business world on how the social principles and practices can be adopted by businesses in order to succeed. The author gives information, explaining and convincing the readers and the audience that the underlying social strategies and principles are very essential to the organization. They are essential because it helps integrate the social skills into the leadership practices and managerial operations of the organization (Libert 96). It helps organizations to overcome challenges and risks faced by organizations in becoming successful. They aid in gaining competitive advantage and social intelligence through listening, measuring and understanding outcomes of the investments in relation to partners, employees and customers. The social practices and strategies ensure that new social leadership forms is adopted in the various departments in the organization. Finally, the author brings this importance by asserting that organizations are able to realize the return on investments and the economic benefits that can be accrued from the development of new goods and services. Therefore, it can be argued that the author through social nation convinces the audience that they have the opportunity to be part of the social nation community so that they share experiences with social individuals and other various leaders in the corporate world. The key major target audiences are the business operations players including managers, team leaders, employees, customers and partners. This is arrived because the book emphasizes on building the future business by creating good interactions between communities, customers, partners and employees. The author passes the message that social and emotional connections are important in attracting and keeping employees as well as customers establishing a growing, viable and profitable business (Libert 136). Social nation notably adopts innovative technologies, embracing new revolution and new sources of business revenues thus transforming the organization. The author has adopted a formal style whereby he is coherent passing the intended purpose with clarity and originality from the ascribed subjects notably marketing. He has also used correctly the underlying technical words which are major components of fullness and development. This style has contributed greatly to the book passing the intended message and reaching the intended audience effectively. The book contributes greatly in knowledge development when it comes into building ...Download file to see next pagesRead More
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