Nobody downloaded yet

Audience profile - Assignment Example

Comments (0) Cite this document
Marketing Assignment: Audience Profile Table of Contents Introduction 3 Brief Analysis 4 Audience Analysis 5 Conclusion 11 Recommendations 12 References 14 Introduction The Berry Powerful Smoothie Company is a UK based company involved in manufacturing and marketing of organic products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.1% of users find it useful
Audience profile
Read TextPreview

Extract of sample "Audience profile"

Download file to see previous pages The potential customer for the company has been divided into two groups, one group is males and females aged between 19 to 35 years who are single or live together with a partner (no children); the other group is young families with children, where the parents are aged between 25 to 40 years. On the basis of the findings, the following table has been created to illustrate the products and its market more clearly. Product Product Depth SKU Target Market Organic Smoothies Blackberry and Blueberry Cranberry and Red Currant Wild Strawberry and Red Cherries 750 ml cartons 200 ml plastic bottles Males and females aged 19-35, who are single or live together with a partner (no children). Young families with children, where the parents are aged 25-40 Brief Analysis The age group (19-35 years) have always been the potential target customers for fast food products. Similarly, marketers of ice-cream products such as Smoothies, target this age group. Reports also reveal that ice-cream and its related products are witnessing high sales figures (Mintel, 2012). This category of product is mostly consumed by the age group 19-35 years. Those who are single or live together with their partners are likely to spend more time with their friends. They also visit restaurants or fast food outlets more than any other age group. In addition, the survey revealed that most of the respondents of this age group have a positive attitude towards the product. One of the major reasons of a positive attitude of this group towards the product is the absence of health concerns. Smoothies are products which have high calorie count and hence there are health concerns associated with this product. A large number of people belonging to this age group hardly have any concerns about health. On the other hand, a substantial number of people from the age group 25-40 years are health conscious and try to consume only those fast foods which have lesser number of calories. Apart from that people of the age group 25-40 years are mostly married and thus their lifestyle is different and remains busy with their work. Hence, from the analysis it is absolutely clear that the age group of 19-35 years is more prospective than the age group 25-40 years. Therefore, it is recommended to the company that they should target people who are of the age group 19-35 years, single or live together with partners and do not have any children. Now, in this context, The Berry Powerful Smoothie Company is advised to use Integrated Marketing Communication (IMC) to reach out to the customers. Integrated Marketing Communication (IMC) is an approach which aims at achieving the marketing campaign objectives, by the use of well-coordinated promotional methods, which are intended to emphasize the brand’s core message. IMC approach also helps companies to reduce the overall promotional cost. The chosen target group of the company is males and females aged 19-35 (between 19 to 35 years), who are single or live together with a partner (no children). Now, in-depth analysis of the chosen customer group will be carried out in the next section. On the basis of the findings from the detailed customer analysis, the IMC strategy will be recommended to the company. Audience Analysis Performa for the Audience Profile Your name: Name of the Student Registration no: - Registration Number of the Student Your chosen audience: - Males and females aged 19-35 who are single or live together with a partner and have no children. Circle one: - Individuals / Couples ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Audience profile Assignment Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Audience Profile Assignment Example | Topics and Well Written Essays - 1500 Words)
“Audience Profile Assignment Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Audience analysis

...? My speech on marijuana legalization and use argues that, whatever the public policy position we end up adopting is, abuse needs to be a concern andfacts need to be rectified. My intended audience are adolescents, particularly 12-17 year olds, who are either smoking marijuana or are at risk of doing so (e.g. peer group that uses marijuana frequently, bad families or emotional problems that might make a joint tempting, etc.) Teenagers get a host of information on marijuana, and I'm afraid a lot of it is dishonest. It seems that many anti-drug advocates are concerned only with stopping kids from smoking through any means necessary, not honesty, not respecting them and not making clear why in any real way. PSAs that...
1 Pages(250 words)Research Paper

Media Audience

...177329 Media audiences are a tricky for research mainly due to the creation of erratic impressions of a shallow nature. In media research, audience is perhaps the most important concept. Media has to target the user group, market their products and get their income from the audience and hence, it is important to know how the user group thinks or feels about their products and this is where the research comes handy because constructing or creating the audience is important for the media for its very survival. When a product is being planned, it is important to know its audience creating capability and only after confirming the audience...
8 Pages(2000 words)Essay

Finding the audience ( media audience)

...1 English 10 August 2007 Finding the Media Audience: Multi-channel Environment The success of any information media depends effectively on the number of users who are regularly comes in contact with that particular medium. Newspapers, radio, television and internet are the types of media that seek active continuous support from the user groups, who are demanding regular and effective changes in the products or things that receive from the corresponding medium. The advent of globalization and the extremely increased pace of daily activities in life in the last decade has made people to go for more entertainment based life to unwind and the emergence of internet and multimedia facilities have challenged the common man’s...
8 Pages(2000 words)Essay

Thesis that uses your original profile and your newly collected data to clearly present your point to your audience

...Thesis- The transformational leader inserts his/her Inserts According to Noel Tichy, the fundamental scarcity and deprivation that the world faces today is that of transformational leadership that is capable of turning out the future of organizations in a way that creates a win-win situation for them (Tichy and Devanna). Most researchers believe that the core traits and qualities associated with transformational leaders are the ability to motivate others, ability to have a strong vision and charisma. However, there are strong reasons to disagree with this premise which shall be discussed in the remaining part of this paper. It has been observed that the most significant qualities of a transformational leader are strong execution... The...
2 Pages(500 words)Essay


... of the of the Submitted ‘Audience’ Introduction The purpose of advertising is twofold: it informs people ofthe existence of a product or service under a certain unique and identifiable brand name- and it tries to persuade people to buy the products and use the services. Of course, people have to be told the possible uses of the product or service being advertised so that they can determine for themselves whether or not they need or want to make use of that product or service. Sometimes advertising also tries to influence the purchase or buy decision by making certain appeals to the customer. The common point in all these appeals is that they try to persuade the customer that his or her life will be better off and so much simpler... ,...
6 Pages(1500 words)Assignment


...Dear mom and dad; REF: Request for funding for another year’s worth of tuition How have you been? How is everyone there in China? I hope you are all keeping warm since January is the coldest. As for me, all is well; I’m doing my best to keep on making both of you proud of me. Thank you for selecting and financing my education abroad. I remember what you once told me mom, ‘To those who much is given much is expected’. I’m humbly requesting for your continued support for one more year. Mother, father, I know this will put you in a tight financial situation more so because my tuition is more expensive than those of others but this request is for the best. This will allow me to satisfactorily accomplish my mission and become well... mom and dad; ...
1 Pages(250 words)Essay


...To, My beloved mother, I am well and hope that you will be healthy too. By this letter I want to request you to allow me to have another year of academic education as that would help in my knowledge enhancement that is very essential today for career development. As you know after this year, my professional life will get started and then will the time begin when you and dad will get out of all worries as then, not only you will save the amount being spent today on my education but when I will start earning too, and I will begin to support you both financially as well. Moreover, with another year of education I will be able to earn more. Beside my moral support that you always have your side, I know how much financial crisis... My beloved...
1 Pages(250 words)Assignment


...Personality Profile: Gary Desir Gary Desir is not your typical college He may sport as a typical but there is more than him that meets the eye. He may frequent the club as any young man his age or immersed in movies and music as anybody would do, but that is not all him. He may look like a social butterfly but he knows his priority – to get an International Business Degree from Johnson and Wales University. H ecould play tought being a football player, but he is more than the sport. He does all this and having fun because he wants to make the most out of life but he does not lose sight of his goal. As he said “eyes on the price” meaning not to forget the degree even if he indulges with what life can offer. He may look like...
1 Pages(250 words)Essay

Audience Analysis the process of ensuring blood safety. This can be considered as a chance to know the health status hence making it possible to seek early medical attention. However, in the process of giving the presentation it is important to note that not all people are okay with knowing their health status especially when it comes to life changing illnesses such as HIV. Therefore, it is important to note that knowledge of one’s status is voluntary. However it is also important to encourage and educate the audience of the importance of knowing one’s status. In a bid to keep the audience engaged throughout the presentation it is important to frequently invite the audience’s participation. This may...
2 Pages(500 words)Essay

Land policy profile: review and evaluate the urban land policies of South Africa and prepare a brief policy profile of these land policies for an international audience. The land policy profile should consider the following essential subheadings (listed i

...LAND POLICY PROFILE Land Market Exchange Mechanisms In south Africa, land polices are enacted by the central government. There are different acts which govern the urban land owners, buyers and sellers. The market and public development rate is guided by the national policies developed by the central government. The Development Facilitation Act 67 enacted in 1995 governs the urban land market in South Africa. These act in chapter one states that the law and administrative practices should provide for development of both rural and urban lands and facilitate for informal and formal development of the new settlements. The act also states the terms of agreement in buying and selling of urban lands in South Africa (Hall and...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Audience profile for FREE!

Contact Us