Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Marketing Strategy of the Small and Medium Enterprise - Case Study Example

Comments (0) Cite this document
The paper "The Marketing Strategy of the Small and Medium Enterprise" states that developing a marketing strategy without efforts to attract customers is likely to be haphazard and inefficient. The aim of marketing is to understand your customers' needs and develop a plan that surrounds those needs…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
The Marketing Strategy of the Small and Medium Enterprise
Read Text Preview

Extract of sample "The Marketing Strategy of the Small and Medium Enterprise"

Download file to see previous pages Firms with the weakest financial structure and lower credit rating, such as SMEs, suffer most. This is not the end of it, as companies big or small do have plans and different ways to face this crisis.
The main purpose of my dissertation is to highlight the marketing strategies that can be implemented in fighting the financial crisis. For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business and cannot do conventional marketing because of the limitations of resources which are inherent to all SMEs. SME owner/managers behave and think differently from conventional marketing decision-making practices in large companies.
The answer lies in strategic planning that can see one go through in these times of serious downturn. Companies whether big, small or medium need to identify potential risks and effects of the recession on their business, they need to stay focused on their goals and offer products or services that are indispensable even in a down economy. While staying focused, you should find ways for profitable expansion. If you can grow in times of economic recession you will find yourself on the other side of the crisis – ahead of your competition. You just need to change your strategies to adapt to the prevalent situation.
A recession doesn't mean that there are no buyers for your products or services. There are buyers; the only thing is that the spending power of the consumers may have been reduced and their purchasing now involves more focus, more thought. They are now looking for the best products or services at the minimum possible prices. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(The Marketing Strategy of the Small and Medium Enterprise Case Study, n.d.)
The Marketing Strategy of the Small and Medium Enterprise Case Study. Retrieved from
(The Marketing Strategy of the Small and Medium Enterprise Case Study)
The Marketing Strategy of the Small and Medium Enterprise Case Study.
“The Marketing Strategy of the Small and Medium Enterprise Case Study”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Strategy of the Small and Medium Enterprise

Small Business Enterprise

...? Small Business Enterprise Table of Contents Introduction 3 Small Businesses 3 History and Background of the Business 4 Brief Information about the Business 5 Push and Pull Factors of the Business 5 The future of the Business 7 The target market of the Business 8 Managerial Strategy of the Business 9 Conclusion 10 References 12 Bibliography 13 Introduction The project begins by making an analysis of the nature of small businesses. This is done by choosing a particular small business in real and by describing its workings and operations. The project discusses about a wood processing enterprise in the Ondo state in Nigeria. It is backed by the unit’s history and background. General information about the company is provided which includes...
10 Pages (2500 words) Essay

Small and Medium Enterprises

...Small and Medium Enterprises Questions 1: The Impact of 2008 Recession on SMEs Before the recession that began in 2008, SMEs were performing well and could access credit from financial institution to expand their operations. However, the recession brought about uncertainties on the future performance of businesses. Thus, small and medium enterprises could not easily access credit. The credit approval rates reduced not only for SMEs but also for large institutions as well. The recession weakened the ability of lenders to meet the demand for loans especially without security. The economic downturn brought about financial difficulties in SMEs and at the same time, lenders could not guarantee access to additional funds. Some of the SMEs were...
12 Pages (3000 words) Essay

Small and Medium Enterprises

...Dissertation Proposal Strategies of small and medium enterprise to continue their expansion with the effect of Globalisation By Ahmed Youssef Alsaleh Academic Member, King Fahd Naval Academy, Saudi Arabia Introduction Small and medium enterprises (SMEs) are considered a key component of the local market, as they serve the customised needs of the local people and local industries. There was a time when such industries used to be the most influential ones for the local economy and the respective governments would do everything possible to keep the SMEs in good humour. But times have changed with the globalisation regime multinational enterprises have made a distinctive mark on the local markets as well. While on the one hand...
5 Pages (1250 words) Essay

Small Business Enterprise

...: An International Perspective. New York: Routledge. Bitner, L. N., & Powell, J. D. (1987). Expansion Planning for Small Retail Firms. Haswell, S., & Holmes, S. (1989). Estimating the Small Business Failure Rate: A Reappraisal. Journal of Small Business Management, 27(3). Hornsby, J. S., & Kuratko, D. F. (1990). Human Resource Management in Small Business: Critical Issues for the 1990s. Journal of Small Business Management, 28(3). Lundstrom, A. (1990). The Development of Small and Medium-Sized Enterprises - Some Empirical Findings. Journal of Small Business Management, 28(1). Stoner, C. R., & Fry, F. L. (1985). Business Plans: Two Major Types. Stow, L. K. (2001, September). Up Hill and Down Dale. Geographical, 73, 22....
7 Pages (1750 words) Case Study

Small Business Enterprise

... income. The interview with the family investor revealed that the company is routinely adjusting pricing, as part of marketing, in order to offer more incentives or group-related menu specials for the struggling local consumer. These specials also are marketed to larger companies in the area to promote the incentive to make group purchases at company discounts. The business also makes use of direct marketing tools, which are sent to local consumer households when they sign up inside and also delivered to local small or medium-sized businesses. This gives the ownership the opportunity to create positive relationship marketing with local business owners and also shows households how the menu becomes diversified and pricing adjusted to fit...
12 Pages (3000 words) Essay

Small and medium enterprises

... of the resources without any gain. The SME is always a limited business initiative when discussed in terms of resources and money so the expanded target market will not only put extra pressure on the already scarce resources but it will also decrease the productivity of the SMS. In UK, around 3.7 million businesses were setup due to SME initiatives that focused on limited target markets (Hillary, 2004). Small and Medium Sized Enterprises in the UK provide a major source of employment and wealth creation in the domestic market. SMEs in UK contribute with 36% of the total manufacturing output to the economy (OECD, 2005: p. 352). The UK economy is greatly benefitting by the emergence and development of SMEs. Approximately 1 trillion pounds...
12 Pages (3000 words) Essay

Family Involvement in Small-to-medium Enterprise Management

With the growing competition and the need to grow the segments of operations in order to yield and accrue the benefits born to economies of scale, SME owners acknowledge that managerial positions should be directed to family members since they have a stake in the businesses. Small microenterprise businesses contribute to the biggest percentage of all global businesses. Therefore, competition is evident for each of the business seeks to prosper in growth and profitability over other common and many other entities with similar production and market objectives (Habbershon, Williams, & MacMillan2003, p. 87). SME owners are knowledgeable of the fact that other similar businesses in their segment of operation may engage in unethical...
11 Pages (2750 words) Term Paper

Marketing, Strategy and Enterprise

...ESSAY Marketing, Strategy and Enterprise For Saxon Plumbing Services London, Ltd. Submitted by: Submitted March 2014 TABLE OF CONTENTS 1. Introduction 3 2. Company background 4 3. Responses to questions a. What is the suitable way of promoting the business, and the options available to the brothers with regards to organizing the sales force, and which method is most appropriate? 5 b. . Both Peter and Harvey have highlighted the importance of business expansion to Manchester.. Discuss to what tourism and sustainability development variables are likely to be important for SPSL when establishing their new office in Manchester. How can the company...
12 Pages (3000 words) Essay

Small and Medium Sized Enterprise in the United Kingdom

... fluctuations are forcing many into new ventures and with the ability to begin changing the approaches used with business endeavours. Many have begun small businesses and entrepreneurial endeavours because of the economic fluctuations and difficulties with meeting the corporate and enterprise level alternatives. The conditions that are with large firms dont match with the problems by the small and medium enterprises. This is allowing several of the businesses to continue to operate. This is based on smaller loans that are taken out, performance changes that are associated with this, adaptation and performance alterations that are easier to make during a recession and the building of diversity in the market that is more difficult to meet...
12 Pages (3000 words) Research Paper

Small and Medium Enterprise in International Environment

... facilities. Thus SMEs are unable to deal with costs to develop in foreign markets. Moreover currencies fluctuations tend to hit small firms harder because of their inability allocate resources towards measuring and managing foreign exchange risk. They are not able to get involved in complex risk management strategies such as dealing with foreign exchange derivatives. Difficulty receiving and processing payments is another major issue for small and medium enterprises because they are weaker in exercising legal action. It is easier to delay or cancel the payment of small firms than large firms because SMEs cannot perform the same actions as a large firm can, when it comes to debt collection. Insufficient Intellectual Property Protection...
12 Pages (3000 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Marketing Strategy of the Small and Medium Enterprise for FREE!

Contact Us