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PRODUCT REASSESSMENT - Research Paper Example

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Title: Product Reassessment. Name: Course: Tutor: Date: Executive summary In the recent past, organizations have adopted a way of increasing productivity when faced with economical, social, technological or environmental changes and that is through change management…
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Download file to see previous pages In this article, I will use an example of a company called Bodywise Health spa. Bodywise Health spa is an organization offering a complete day spa and body workout experiences to small medium sized businesses that offer health services to their employees. The spa will offer massage in different variety of styles including traditional massage, deep tissue work, hot stone massage, pregnancy, reflexology, sports and others. (Bplans, 2010). Treatments on body and face using the best products such as Pevonia’s Anti Free Radical Treatment and Vitamin C Antioxidant Facial are offered by the health spa. The latter also uses special latest techniques and anti aging products. The challenge The product to be marketed by Bodywise Health spa will include body creams and jellies, which have different purposes on the body. The spa’s mission is to ensure that the client get their value work through quality services. The ultimate goal is to ensure that the customer does not only comes back once but more and more often, not forgetting other referrals. The spas main strategy is to use any opportunity available in the market their products and services to customers. Best products on creams and lotions will be used. A classy environment that is relaxing, comfortable and enhanced by smooth music, lighting, decor will be available. Feedback mechanism will also be used to get client’s needs (Afuah, 2004). ...
Turnover will be a major consideration in formulating which marketing strategies to be used. Their type and their numbers are also equally important so as to bring a variety of the products to fit in the various types of customers. It will target potential clients both male and female within ten mile radius within our location at a busy plaza in the city. Both individual employees/self employed and non employed employees are also placed in the plan. In order to acquire clients, the spas will implement a very aggressive marketing and networking in the business community through advertising in the media and going to the business premises to carry out presentations, followed by offering the best services in the health spa business. Skilled therapists and trainers include the personnel. Their prices are also competitive in the area so will give a better financial advantage. Pricing approach includes; penetration pricing, promotional pricing and premium pricing. Penetration pricing is normally put first and includes setting the prices very low to gain market share. Promotional pricing comes in order to enable the business to buy for long term. Premium pricing will be used lastly which involves setting a very high price of the unique product to gain competitive advantage from the other competitors in the market. Social sites like face book, twitter, you\tube will be of great marketing help, and also in the company’s website. Sales promotion using short term incentives to encourage business to respond and undertake some activity and personal contact between Bodywise Health spa and prospective business clients through face to face meetings and tele-marketing will help maintain they spas competitive edge. The success of the business is ...Download file to see next pagesRead More
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