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SPA Centers Help to Relieve People's Stress and Health Conditions - Research Paper Example

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The paper describes the Sunnyside Wellness and SPA Center as an opportunity to establish, thrive and grow its SPA and Health Center in Naperville, Illinois. This is what management would like to penetrate and win…
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SPA Centers Help to Relieve Peoples Stress and Health Conditions
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Download file to see previous pages Focused Marketing Strategies – Facing stiff competition from other older and well-established SPA and Wellness Centers, Sunnyside recognizes the need for it to be more critical in its marketing strategies, focusing on the right people and ensuring that the communication materials and activities are indeed precise, direct to the point, and enticing to the target market. The management boasts of its strategic marketing efforts, maximizing available networks and machinery to penetrate the market and convey to them the desired message. Diversification – the company’s holistic approach to healthy living puts an edge over competitors. While competitors focus on wellness services alone, Sunnyside puts a premium on overall health and wellness by investing in facilities, programs and resource persons that would bring the target market added knowledge on healthy eating. The company’s ability to venture out of the typical definitely makes them stand out over the rest. Intensive Market Knowledge - as a service type of business, it is crucial for Sunnyside to be able to identify in particular the trends in Beauty and Wellness industry to come up with a good mix in terms of its products and services. As such, it capitalizes on a good market research, resulting in the identification of particular products and services for a targeted market segment. Creation of multiple opportunities from a single line of expertise – Beauty and Health Care may be innovated and transformed into a pool of other services that are also geared towards the total well being of the customer. As a result of researches, the products and services that are Morocco inspired shall be mixed with influences from Asia and Europe to come up with inventive, yet effective products and services. More importantly, the organic cooking class concept will allow the company to expand its market base, ranging not only those who wish to avail of the wellness services, but also to those who want to embrace the healthy lifestyle by being conscious of their diet, and going out of their way to learn how to eat healthily.Focused Marketing Strategies – Facing stiff competition from other older and well-established SPA and Wellness Centers, Sunnyside recognizes the need for it to be more critical in its marketing strategies, focusing on the right people and ensuring that the communication materials and activities are indeed precise, direct to the point, and enticing to the target market. The management boasts of its strategic marketing efforts, maximizing available networks and machinery to penetrate the market and convey to them the desired message. Diversification – the company’s holistic approach to healthy living puts an edge over competitors. While competitors focus on wellness services alone, Sunnyside puts a premium on overall health and wellness by investing in facilities, programs and resource persons that would bring the target market added knowledge on healthy eating. The company’s ability to venture out of the typical definitely makes them stand out over the rest. Intensive Market Knowledge - as a service type of business, it is crucial for Sunnyside to be able to identify in particular the trends in Beauty and Wellness industry to come up with a good mix in terms of its products and services. As such, it capitalizes on a good market research, resulting in the identification of particular products and services for a targeted market segment. Creation of multiple opportunities from a single line of expertise – Beauty and Health Care may be innovated and transformed into a pool of other services that are also geared towards the total well being of the customer. As a result of researches, the products and services that are Morocco inspired shall be mixed with influences from Asia and Europe to come up with inventive, yet effective products and services. More importantly, the organic cooking class concept will allow the company to expand its market base, ranging not only those who wish to avail of the wellness services, but also to those who want to embrace the healthy lifestyle by being conscious of their diet, and going out of their way to learn how to eat healthily. ...Download file to see next pagesRead More
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