Advertising and Promotion: An Marketing Communications Perspective - Essay Example

College Advertising and promoting Marketing communication involves bringing the products of a firm to the market and creatingawareness that the product exists. It also involves other relevant information by the suppliers to the consumers that could be improvements on quality or branding. Marketing communication consists of the place, price promotion and the product. Methods and techniques of promotion differ with the product and the number of people targeted. It considers the type of group of people the advertisement is reaching out to their age gap, the kind media they are most likely to brush with most of the time. Brochures provides for a lot of information to be passed by, they are easy to fold and pass around. Many can be created at the same time and provide for large coverage without being bulky. Direct mailing gives promotion a sense of personal touch. Mail can also be customized for different people accordingly so as to meet their needs and motivate them. Newsletters provide for all useful organizational information to be communicated fully, Newspapers and newsletters also provide a great coverage of people. Posters and bulletins as well provide means to reach to the consumers. However they are often not paid attention and are effective when you place them strategically where the customers are likely to see them and notice them. Posters should also be kept neat and made attractive to be noticed. Social networks that involve discussion groups are effective methods of promoting products and advertising them. The social network is cheap to operate with and very fast media. It would involve sites like Facebook and personal of company blogs and websites. Television can be quite expensive, it is however very effective medium as it reaches a very extensive population and gets popular with time. Radio on the other hand is also effective as a tool of advertisement it reaches a good population. Even so, it is hard to put down the visual content of an ad on radio and therefore it is useful as a first source of communication before consumers have to get on to the actual written form. This reduces on the effectiveness of the radio medium. All in all they are much cheaper compared to television ads. To pull through with an advertisement on an environmental friendly car it is important to consider a combination of certain forms of media which would include brochures and the radio media. It is important to obtain good representation of the car on the paper and provide with all the relevant information about it the brochures are effective since more information and actual drawings of the car can be availed. The next step is to find a good distribution plan that could involve supermarkets and firms offering those brochures. To promote a new brand of Ferrari would require a technique of advertisement that would reach a certain population of car lovers. Television ads are useful for a certain period since car brands are majorly an interest to the general public. The companies’ newsletter provides useful information that is normally updated on a regular basis. Television adverts are useful as well in letting the public on new models since companies like Ferrari are already at a high point in the industry and the main aim is to maintain an image than create one. The company could use a mix of most of the media techniques. It could also incorporate web pages and the actual Ferrari website. The internet advertisements not only aloe for the public to view the models available but also purchase them. The website is especially useful since it allows for a global platform and market. The companies promote themselves by allowing for buyers overseas to order and do transactions online and by delivering the products as per the agreements. This way the companies gain loyalty and trust from other countries. The government is also supportive of exportation transactions since it gains from it by taxation during foreign exchange. The image of companies like Ferrari and BMW continue to grow from good advertisement strategies and the network becomes a topic even when it is not a cost for the company. To advertise a hybrid car would also involve the mix of different techniques of promotion to maximize the chances of awareness and reach out as many people as possible. It could involve television advertising and social networking advertisement. When combining various methods it is good to utilize cheaper methods amongst those that seem expensive like television ads. It is also advisable to incorporate other media tools like writing to the editor. The organizations public image on the other hand is a continuous investment in promotion. This is because they create popularity for themselves and have to put only little effort in its marketing strategies. Public relations are created by improving on the image of the company by providing consumers with high quality service. It also involves working with the society in projects like building schools and sponsoring community activities such as security and safeties as well as being friendly to them by using slogans such as we are do not sleep so that you may. Such slogans are used to show firm loyalty to its people and maintain a good image for them. For a local restaurant, brochures and local rallies are a good technique to advertise in the regions. These brochures are flied all over neighborhoods in Lincoln by the staff of that restaurant to obtain a good image. Posters could also come in handy while slogans that make it appear more new in the area and so better are likely to push it ahead. While promoting the restaurant, offering cheaper dishes is a way of inviting many customers. The local restaurant would just lower its prices a little on the bar compared to its counterparts while still making reasonable profits. To lower the prices would create more customers for the firm and popularize it before slowly getting to the actual bar. The restaurant on the other hand can incorporate students and other young people to work with it. While offering jobs to them they also popularize themselves amongst the population and strengthening their ground on consumer loyalty. While promoting an event by a charity organization that seeks to minimize costs, it is good to utilized daily routines like the social network sites to mobilize members to the organizations to protect cats. It could also involve members of the charity sent to promote writing free essays on how to protect these cats, the dangers they are facing, the disease that could threaten them and how they are useful to us as people. The essays would contain tips to take care of the cats well what kind of foods to feed them about how to tell they are not well. The essays can then be availed for free. The information could also be put in few words and chipped into speeches of people during their events as short presentations and calling. Advertisement is basically an everyday routine that is needed for almost every cause. Taking a sportswear company Nikes promotions to involve a celebrity, David Beck Hamm. The player public image is a major attraction to the sportswear for that company. Many soccer fans would end up buying the sportswear from the loyalty and trust they have developed in David Beck Hamm. The soccer player as a quasi-representative of the specific products of the company would only establish a stronger ground for Nike both in the local and international market. The more the public figures the company uses the more the public is convinced that Nike is the best with products. The idea will directly gain an audience with the population of people who use sportswear both popular and the unpopular. The marketing strategies have become a useful method of reaching out for the public and spreading goods. The government has been involved in marketing as well by promoting institutions that train marketing. The governments subsidize on the costs of such trainings and tax institutions fairly to enable them continue with their cause. The government by itself utilizes marketing as a tool to promote its information. The government uses social marketing to reach out to people on matters concerning public health and security measures. Nongovernmental bodies have also used social marketing to promote their campaigns on environment and gender equality issues. Both the government and nongovernmental organizations use platforms such as television and radio, brochures and web pages. Social network not only brings matters into the light it also allows for them to be maintained in the same. Social marketing therefore allows for a follow up on the government goings and keep development issues on check. Social marketing also demands that one knows their population as well as any other marketing. It is important in integrating methods of marketing all in all. Government departments such as health promoting facilities as well as federal agencies in different countries like Australia, US and United Kingdom have taken to social marketing as a method of promotion. Work cited Belch, George E, Michael A. Belch, and George E. Belch. Introduction to Advertising and Promotion: An Marketing Communications Perspective. Chicago: Irwin, 1995. Print. Blythe, Jim. Marketing. London: SAGE Publications, 2006. Internet resource. Read More