We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing communications - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Marketing communications"
Marketing and promoting products have existed since times immemorial with the early marketers broadcasted their messages on the streets to sell livestock. Since then these concepts have taken a complete radical change with current marketers aim to broadcast their message to the mass market…
Download full paper
Polish This Essay
Marketing communications
Read TextPreview

Extract of essay "Marketing communications"

Download file "Marketing communications" to see previous pages... Advertising using these mediums has changed perspectives of brands in our minds. Furthermore, marketing tools such as aiming below-the-line marketing, direct marketing, personal selling, door-to-door selling are now being used to sell customized products to the customers just like the way they want it.
Let us write or edit the essay on your topic "Marketing communications" with a personal 20% discount.. Try it now
Now customers can also enjoy the luxuries just by a click of a mouse or a remote on a TV to shop online, order through the phone or book products through telemarketing.
A company can use many different mediums of communicating their intended message to the customers as mentioned in the preceding section. However, due to resource shortage, companies do efficient resource allocation which in the marketing world is known as adopting the right Marketing (Promotion) Mix. The Promotions Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing that an organization uses to pursue its marketing objectives. The promotional mix itself is part of the wider marketing mix; it is one of the four P's of marketing, product, price, and place and of course promotion itself.
First and foremost it is important to consider the relative strengths and weaknesses of each component/tool of the promotional mix in deciding...
Typical advertising media include Yellow Pages, local newspapers, radio, television advertisements, trade journals, exhibitions and websites.
The advantage of advertising is that it can reach a large and geographically dispersed audience
It has a low cost per exposure, though the overall costs of making advertisements and producing and airing them might be high.
Advertising also tends to create brand recognition
Reinforces product existence (by consistently repeating key messages)
Dramatizes company/brand
Builds brand image
The disadvantages can be its impersonal outlook
lack of direct feedback (one-way communication)
As mentioned earlier it is expensive

Personal selling
Personal selling is a very effective form of promotion since it allows customization according to the needs of the customers. For example it can be a presentation by a company's sales force for the purpose of making sales and building customer relationships
Personal selling is very effective marketing tool for building customer relationships as personal interaction allows for feedback and adjustments;
Buyers are more attentive;
Sales force represents a long-term commitment;
Allows for direct and immediate response to customer feedback;
Disadvantages are that it is one of the most expensive of the promotional tools both in terms of time and money. But it must be borne in mind that active networking with existing customers, business associations and even suppliers can play an important role in promoting the business to a wider target audience.
Sales promotion
Sales promotion usually constitutes short-term, specific incentives to encourage the purchase or sale of a product or service. A large variety of sales promotion tools can be used such ...Download file "Marketing communications" to see next pagesRead More
Cite this document "Marketing communications"
  • APA
  • MLA
(“Marketing communications Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1505551-marketing-communications
(Marketing Communications Essay Example | Topics and Well Written Essays - 3000 Words)
“Marketing Communications Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/miscellaneous/1505551-marketing-communications.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing communications
In addition, organizations can reach their potential customers through several channels. Marketing communication is one of many tools via which an organization can market its products, ands this may be in the form of advertising, direct marketing, trade shows, seminars, websites, public relations, and sales promotions among others.
8 Pages(2000 words)Essay
Financing Health care ( Article review)
The authors proffered issues focusing on the factors that contribute to rising cost of health care and specifically on patterns of health care expenditure. By initially setting the stage for a theoretical framework of the current health care dilemma, the authors cautiously delved into probing on the factors that drive growth in health care spending, to wit: demographics of increasing population entering retiring age, emergency costs for uninsured sectors, and insufficient proactive interventions for preventive medicine, among others.
2 Pages(500 words)Article
Marketing Communications
Approach of IMC used 8 Challenges of IMC tools 9 Recommendations and suggestions for future use of IMC 9 Conclusion 10 References 12 Abstract This paper has been written to enhance the practical knowledge of integrated marketing Communication usage in today’s world.
9 Pages(2250 words)Essay
MARKETING COMMUNICATIONS: International Marketing Communications
The company follows a strategic growth plan with the basic objective of becoming one of three major players in the countries
6 Pages(1500 words)Essay
Marketing Communications
em-solving behavior’ for it is difficult to assess those goals toward which consumers strive and the processes through which they seek to attain these goals. To analyse consumer attitudes towards a particular product, it is essential to focus mainly on the goals that consumer
7 Pages(1750 words)Essay
(Chris Fill, Second Edition). Marketing communications can be used to persuade target audiences in a variety of ways. (Waller 1996). Within markets exchanges,
24 Pages(6000 words)Essay
Marketing communications
Despite that, no marketing strategies have been yet applied to influence the buying behavior of these so called ‘average bloke’. Marketers have still not defined these people in any target market category, and
10 Pages(2500 words)Essay
practices of advertisement, brand language, branding, marketing, direct marketing, packaging, graphic design, publicity, promotion, public relations, sponsorship, sales promotion, sales and online marketing are generally known as marketing communication managers, or marketing
6 Pages(1500 words)Essay
Marketing Communications
Marketing strategy is made with the purpose of deciding the kind of customers to whom marketer wants to sell a particular product. In broader term, such range of customers forms the target market and a marketer’s job is
13 Pages(3250 words)Essay
Marketing communications
The prime purpose of the essay is to explain marketing communication, two step Communication model and basic Communication model. According to Towne and Adler, communication is described as a process which initiates when one
3 Pages(750 words)Essay
Let us find you another Essay on topic Marketing communications for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us