Nobody downloaded yet

Advertising and promoting - Essay Example

Comments (0) Cite this document
Marketing techniques are of very great importance in the promotion of various products at the local as well as in the international spheres. The mode of marketing and the medium used to market these products often play a key role in determining the number of people reached by these advertisements…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Advertising and promoting
Read TextPreview

Extract of sample "Advertising and promoting"

Download file to see previous pages Marketing techniques are of very great importance in the promotion of various products at the local as well as in the international spheres. The mode of marketing and the medium used to market these products often play a key role in determining the number of people reached by these advertisements. However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options. Some media house cover only limited areas and are not therefore suitable for an advertisement that requires a large number of people to reach (Moorthy, 1988). Depending on the type of promotion one wants to make and the target population, the choice of a media house is of prime importance to this task. For an international promotion, the channel that is viewed by the international community should be the better option. On the contrary, a local promotion expected to reach just a few selected population should make use of a local channel that reaches most people in the region targeted. This paper will look at the choice of various media channels in carrying out marketing promotions over the others depending on the type of promotion to be made and the number and location of target population Marketing Communications (Advertising & Promotion: Media) As has been mentioned earlier, the choice of a media channel to be used in carrying out any type of promotion really matters a lot as far as the cost, location and target population is concerned. To illustrate this, I will use the choice of making promotions for a major launch of a new environmentally friendly, ‘greener’ car from a renowned vehicle manufacturing company in the world, the Toyota Company. Here the choice of the channel may be very difficult given the large number of the target population to be reached by these advertisements. Being an international promotion therefore, the channel hat is to be used in this case should be that which is common among most people across the globe. For this reason, my choice for this particular advertisement is preferably the current leading world news broadcasting television, The BBC Channel. Given her long standing existence as a world news broadcasting channel, the BBC channel has gained world wide fame as a reliable news house across the world. It therefore has the largest number of viewers across the globe giving the company a good number of people to reach with the news (Heard, 2004). The Toyota Company is known to have had a long history in car manufacturing in the world history. The company’s products are consumed by a large number of buyers in all the continents of the world. In order to reach her widely scattered myriad of customers and the available amount of money she has planned to se for airing the adverts, 50 million pounds, the company needs to select the channel that has a large area of coverage too and which is actually popular among the world populations. Using the BBC news channel therefore would be the best option in this case. Even though making advertisements on this channel may prove quite expensive, the amount of money the company has channeled towards this is certainly enough to accomplish the task and realize the target the end of the day. However, n most of the third world and developing countries, only a few homesteads will bin a position to afford the expensive gargets for transmitting the BBC news and so will be potentially left out. Besides, most people do not speak English as their first language while others do not understand English at all and therefore may not be catered for during the promotion since BBC uses only English as a medium for communication. For small scale businesses for instance a small scale restaurant which wants to re- open her ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Advertising and promoting Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Advertising and promoting Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Advertising and Promoting Essay Example | Topics and Well Written Essays - 1500 Words)
Advertising and Promoting Essay Example | Topics and Well Written Essays - 1500 Words.
“Advertising and Promoting Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising and promoting

Promoting health

...?Ways of Providing and Maintaining a Healthy Environment for School Age Children Table of Contents Table of Contents 2 Introduction 3 The UN and various agencies on children 3 Why focus on providing a healthy environment for school children 6 Hazards that pose danger to school age children 11 Contaminated water 12 Contaminated foods and Drinks 12 Polluted air 13 Poor sanitation 14 Disease causing insects 15 Chemical hazards 15 Physical hazards 16 Drugs and other substances 17 Child abusers 17 Poor security 18 Bad school laws. 19 Internet and the World Wide Web 19 Promoting and maintaining a healthy environment for children: How to prevent above Hazards 20 Priorities 20 Environmental hazards 21 Child abusers 22 Poor...
36 Pages(9000 words)Research Paper

Advertising and promoting

...College Advertising and promoting Marketing communication involves bringing the products of a firm to the market and creatingawareness that the product exists. It also involves other relevant information by the suppliers to the consumers that could be improvements on quality or branding. Marketing communication consists of the place, price promotion and the product. Methods and techniques of promotion differ with the product and the number of people targeted. It considers the type of group of people the advertisement is reaching out to their age gap, the kind media they are most likely to brush with most of the time. Brochures provides for a lot of...
6 Pages(1500 words)Essay

Promoting products

...) consists largely of coordinating people, resources, and budgets to communicate to relevant publics about an organization's products and services. Promotion and the coordinating function that integrates and unites the other three P's, is the heart of marketing (Wells et al 34). Marketing communication is sometimes accidental, but should always be intentional to ensure consistent congruence in manufacturers', retailers', and consumers' minds. The six promotional mix factors involve advertising, sales promotions, publicity, display, public relations and personal selling. Advertising is paid, nonpersonal mass communication or direct marketing tools such as...
5 Pages(1250 words)Essay

Promoting PuplicHealth

...Assignment Part Evaluate the effectiveness of current health promotion measures addressing the issue of childhood obesity. Introduction Obesity is a major global problem. According to the World Health Organisation 300 million adults in the world are obese and more than a billion adults worldwide are overweight.Childhood obesity continues in adulthood and result in chronic diseases such as diabetes and cardiovascular problems. Two of the major reasons for childhood obesity are a shift in diet towards more energy-rich fatty food and a sedentary lifestyle brought about by urbanisation. More than one in four children in England is overweight or obese. The prevalence of obesity in children aged 2 to 10 increased from 9.9% in...
7 Pages(1750 words)Essay

Promoting Independence

...Running Head: Promoting Independence Promoting Independence [The [The of the Promoting Independence Introduction The most significant debates among the parties involved in the framework's development concerned the role of promoting independence in appearance and the appropriateness of a threats and safeguards approach. The nature of those debates provides important insights into the future of auditor independence regulation (Adams, R., 2002). Human Rights Development Human Rights are rights that belong to an human being or group of individuals as a result of being human. They refer to a broad range of values or capabilities thought to improve human agency and affirmed to...
4 Pages(1000 words)Essay


...Power of Language Advertising Campaign I would like to do an advertising campaign that highlights the idea that language is powerful and people should know what they mean. This would take mostly the form of print advertising that replaces commonly used words, especially slurs that are replaced by a dictionary definition of the word or phrase. This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people. The poster would say “man, that’s so ‘a part of a city, especially a slum, occupied by a...
1 Pages(250 words)Essay


...and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intended message is clear to all. Coming up with an effective advertisement message is crucial in developing an advertising campaign. Modern developments in technology have made it easier than it was to reach a target market. However, since advertising works on the principle that the marketer targets the needs of the consumer by prompting them to buy products, it goes without saying that the message needs to have an effective layout (Fowles, 2011). That way the consumer can...
2 Pages(500 words)Essay


...Advertising Task Introduction An advertisement is an element of making a commodity appealing in order to coax consumers into buying the product. Argument synthesis is the argument element whose intention is to convince reasonable people to agree to a claim. This study looks at argument synthesis as the principle applied by copywriters in advertisements. Argument Synthesis The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to emotion. An advertisement has three chief types of copy; that is,...
2 Pages(500 words)Essay


...Number: Lecturer: Advertising Introduction Advertising can be defined as an activity or act of promoting goods or services by drawing the interest of the public through electronic, print or broadcast media. Electronic media may include; use of television sets, radios for audio communication, the internet, smart phones, billboards, etc. print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial for making the audience aware of the existence of any new product. Goods and...
4 Pages(1000 words)Essay


...Outline This paper explores the enticing aspect of ads to s, and how the ads create emotions and attitudes regarding the service or product in question and most probably the intended connection of feelings towards the product advertised. This paper will assume the following outline: 1.1 Introduction 1.2 Language and rationale of ads i. Need for Affiliation ii. Need for Sex iii. Strive to Achievement iv. Urge of Autonomy v. The Call for Security 1.3 Conclusion Surname Lecturer Course Date The attitude and emotional appeal of services and products’ advertisements 1.1 Introduction The rationale of advertisement is basically to create an appeal towards consumption and use of a given product or service. The notion is developed... on the...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Advertising and promoting for FREE!

Contact Us