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Ethics and Social Responsibility of Singapore Airlines - Research Paper Example

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This research explores whether Singapore Airlines, one of the most successful global airlines in the world, can be labeled as “ethical” and “socially responsible.” When compared with the social responsibility activities of other airlines, it seems that Singapore Airlines has been lagging behind…
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Ethics and Social Responsibility of Singapore Airlines
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Download file to see previous pages The present research has identified that Singapore Airlines has been accused of some unethical practices. In 2010, the company pleaded guilty for a price-fixing charge in front of the US Department of Justice and received a fine of 48 million US dollars. Airline’s portrayal of “Singaporean Girl” and recruitment practices are sexist and discriminatory. Furthermore, their promotion campaign asking customers to “fly with Singaporean Girl” contributes towards objectifying women and portrays the traditional stereotype of Asian women as submissive to males. The absence of whistleblowing practices and training also caused the company to suffer a scandal that involved an employee depriving the company of 35 million Singaporean dollars over a period of 13 years. Introduction It was on May 1, 1947, that Malayan Airways Limited (MAL) was incorporated, which would later undergo division into two separate entities of Singapore Airlines and Malaysian Airlines System. In the process, the paper would present various examples and cases that would assist in making meaningful conclusions. Discussion Social Responsibility In order to save Harapan Rainforest, Indonesia, Singapore Airlines, in the fall of 2010, donated 3 million US dollars to the Harapan Rainforest initiative, which is looking after the restoration and conservation of the rainforest. These funds would be utilized towards creating a workforce which could prevent illegal logging of this low land rain forest, prevent damage from any fires and contribute to the animal species conservation programs. According to Singapore Airlines, these funds are just another manifestation of the fact that the company strongly believes in the restoration of forests since forests are the world’s chief carbon stores, in the absence of which climate change and global warming would become a graver issue than ever. In an attempt to become a more ethical corporate citizen, Singapore Airlines has supported the arts community especially in Singapore and other parts of the world, through various generous donations. Some of these donations have gone to reputable arts societies of Singapore such as Singapore Symphony Orchestra, Singapore Dance Theatre, Singapore Lyric Opera, and Singapore Chinese Orchestra. Furthermore, Singapore Airlines also takes great pride in the fact that it has served as the leading sponsor of various high profile exhibitions at the National Museum of Singapore. ...Download file to see next pagesRead More
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