Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Promotion of Wine Coolers in Argentina - Essay Example

Comments (0) Cite this document
This essay "Promotion of Wine Coolers in Argentina" seeks to carry out the promotion of wine coolers in Argentina as the success of a product comes through effective communication, which depends on effective promotion…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Promotion of Wine Coolers in Argentina
Read Text Preview

Extract of sample "Promotion of Wine Coolers in Argentina"

Download file to see previous pages With that respect, this paper will seek to carry out the promotion of wine coolers in Argentina.
To attain big and potential markets, promoting wine coolers will require appealing internet and mobile advertising to encourage alcohol drinkers to increase their alcohol consumption. This will require posting information regarding the product on social networks like twitter and Facebook where the targeted buyers are familiar with these sites. In addition, they must persuade the target audience to switch their wine cooler brands and encourage non-alcohol drinkers to begin consuming (Pan American Health Organization 56). Ensuring relevant market segmentation and target marketing delivers standard business practices that help to expand the number of buyers and consumers in the population. A report released by the National Institute on Drug Abuse reveals that, white Argentines drink more than nonwhites do.

Wine coolers share a particular product attribute with other alcohol-based products commonly consumed by the youth. They resemble soft drinks in their fruity, sweet flavoring and their colorful single-serving sized packaging. With reference to Monitoring the Future, the annual survey carried out by the federal government regarding drinking and drug use in a sample of around twenty thousand students across Argentina, wine coolers are the only alcoholic beverage category more popular with girls than boys are. In spite of its success in grabbing the biggest market share, its bright colors, confusing labels, and cartoon spokes characters drawn some criticism from other industries (Mullin 127). At this point, producing this product locally and employing Export Management Company services to help in distributing the product can leave the product with a price that is competitive. This strategy can also make sure retailers get the product at a reasonable and effective price that leaves competitive space for the wine. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Promotion of Wine Coolers in Argentina Essay Example | Topics and Well Written Essays - 1750 words, n.d.)
Promotion of Wine Coolers in Argentina Essay Example | Topics and Well Written Essays - 1750 words.
(Promotion of Wine Coolers in Argentina Essay Example | Topics and Well Written Essays - 1750 Words)
Promotion of Wine Coolers in Argentina Essay Example | Topics and Well Written Essays - 1750 Words.
“Promotion of Wine Coolers in Argentina Essay Example | Topics and Well Written Essays - 1750 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Promotion of Wine Coolers in Argentina

Argentina Project

...?Argentina’s GDP & inflation: The GDP of a country is a measurement of the worth of the economy. It is measured by the value of transaction in goods and services at the market price in the given period. Gross Domestic Product is given by the equation Y + T = C (Y –T) + I (r) + G + (X – M) Where, Y = National Income T = Tax C (Y-T) = Consumption which is a function of disposable income (Y – T). I (r) = Investment which is a function of rate of interest G = Government Expenditure X = Value of Export M = Value of Import Therefore, (X-M) = Balance of Trade The GDP of Argentina has exhibited a consistent growth since 2005. It shows the economy has grown over the year in terms of value added by the goods and services produced in the country. GDP...
4 Pages (1000 words) Essay

Argentina Economy

...? Argentina Economy Argentina enjoys a very strong position in South America having the third largest economy in the continent. Being the second largest country in Latin America and a very high population size, the country promises great potential for growth in the long run.The official currency is the Argentine Peso (ARS).With a high percentage of literate population the opportunities are endless. Argentina has a strong agricultural base and an industrial background promoting its export sector. It is termed as a growing economy by many analysts. Its chief exports are Soyabean and Soy Products and Vehicle parts with Brazil and China being the main export partners.The overall strong labour force coupled with natural resources, Argentina...
5 Pages (1250 words) Research Paper


... Task: Argentina Argentina has a rich history of the political upheavals in the nineteenth century. The country acquired autonomy from Spain that was their colonial master. Their independence came after their military confrontations with the Spain army under the leadership of Jose De San Martin. However, true formation of the Argentinean nation began after their independence that was a period marred with civil wars. It was during this time that Juan Manuel de Rosas came into power. He was born into a family that had wealth and power (Sarmiento, Mann & Stavans 7). The leader of grew up on the estancia in the province of Buenos Aires. Rosas led the Argentinean nation for 17 years from 1829 to 1852. Most historians describe his rule...
3 Pages (750 words) Essay

Selling Wine Coolers in China

...Selling Wine Coolers in China Introduction The majority of companies operating their business in China carry out their business without significant problems because the government of China has business laws and regulations governing commercial activities. There are varied commercial disputes and risks that may arise; thus, carrying out effective marketing research in China is vital. Each state has its own laws and regulations governing the way commercial activities are carried out and this is vital because it reduces commercial disputes or risks that are likely to arise. Doing marketing research is crucial; thus, one should take into considerations the objectives of the company and the target market before implementing a business plan...
3 Pages (750 words) Essay

Wine Industry

... and eventually decline in the coming years(Andersen, 2003). Basically winning wine expos and wine challenges helps the reputation of the wine as well as the company as a whole. Collaboratively, Coopers Creek entered and developed the Australian, UK, US and Canadian markets and Holland, Belgium, Ireland, Hong Kong, Singapore and Switzerland, which Coopers Creek had essentially developed on its own (Benson-Rea, 2004). United Kingdom Market In 1989 Coopers Creek initiated a serious export strategy first to the United Kingdom, in partnership with the New Zealand Wine Institute. The result was the formation of the United Kingdom Wine Guild in 1992 which is a partnership of Trade New Zealand, a publicly funded body concerned in promoting...
17 Pages (4250 words) Essay

Wine tourism

... for sustainable development policy. Wine tourism is now emerging as one of the most promising segments of the tourism sector. Nevertheless, organizational and managerial capabilities lag behind in many places. It is highly likely that networks are needed to build an efficient and competitive network, to market high quality products and to safeguard the region's positive image. It is also an assumption in this paper that it is important to identify and encourage agricultural development through specialized and typical regional products, which can be protected and promoted through legislation, such as the Common Agricultural Policy (CAP) of the European Union. This will provide the basis for a solid and durable success both in tourism...
12 Pages (3000 words) Essay


...A. Cognac: Production process: The production process of cognac involves the following steps: Harvesting: Grapes harvesting usually takes place in September, mature grapes are harvested manually or mechanically. Pressing: Pressing of grapes is undertaken using horizontal plates, seeds contain a substance which can damage the cognac and therefore are removed. Fermentation: The extracted juice is fermented naturally without adding any other substance, the fermentation process takes two to three weeks, Distillation: The next step involves distillation of the fermented juice. The distillation process involves boiling the wine to achieve an alcohol level of 28 to 30 %, the resulting product in this first distillation is known as brouillis...
2 Pages (500 words) Essay

Wine Bottle

From the discussion it is clear that since the 17the century wine bottles have been closed by the traditional cork closures which are obtained by processing the bark of the cork tree. Portugal is the biggest exporter of the wine cork closures and its economy is highly based on this primary export. Wine bottle closures are highly important to seal the bottle so that the wine is not affected by the damaging property of the oxygen in the atmosphere although a very little amount of oxygen is still required to be trespassed in to the bottle which is helpful for the wine to reach its potential. The corks are not perfect enough to block all of the oxygen which serves the purpose but they are fallible too which can result in crumblin...
12 Pages (3000 words) Research Paper

Wine Marketing

...Wine Marketing Executive Summary Over the years, the wine business has been going through a substantial change. This has been occasioned by the increased competition internationally and the transformation toward universal supply sequence. The end users take part in a most important task in terms of choice of purveyors and in products decision making, which is shifting from being operational to being strategic. The enlarged number of wine producers ensuing from surfacing of fresh entrants in the marketplace has led to amplified competition. Customers have turned out to be demanding due to the rise in the number of merchandise alternatives in the market. Starting up a new business is taking a risk; nonetheless if the resolution is well...
12 Pages (3000 words) Essay

Target market of wine coolesrs in argentina

...Target Market of Wine Coolers in Argentina Starting a wine cooler business in Argentina would require an entrepreneur to understand the market dynamics more than anything else. Since a wine cooler is an alcoholic beverage that is essentially made from wine and fruit juice, the need is to comprehend that the wine cooler is often seen as a carbonated beverage which has sugar added within it. Hence its target market would comprise of individuals who do not drink wine as such yet can enjoy some aspects of it within their daily lives. The target market for these wine coolers would therefore be comprised of people who like energy drinks and carbonated ones for their needs. They are the teenagers who like to drink such wine coolers so...
2 Pages (500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Promotion of Wine Coolers in Argentina for FREE!

Contact Us