Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Target market of wine coolesrs in argentina - Essay Example

Comments (0) Cite this document
Since a wine cooler is an alcoholic beverage that is essentially made from wine and fruit juice, the need is to comprehend that the wine cooler…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Target market of wine coolesrs in argentina
Read TextPreview

Extract of sample "Target market of wine coolesrs in argentina"

Target Market of Wine Coolers in Argentina Starting a wine cooler business in Argentina would require an entrepreneur to understand the market dynamics more than anything else. Since a wine cooler is an alcoholic beverage that is essentially made from wine and fruit juice, the need is to comprehend that the wine cooler is often seen as a carbonated beverage which has sugar added within it. Hence its target market would comprise of individuals who do not drink wine as such yet can enjoy some aspects of it within their daily lives.
The target market for these wine coolers would therefore be comprised of people who like energy drinks and carbonated ones for their needs. They are the teenagers who like to drink such wine coolers so that they can look cool, trendy and hip. It is essentially a style statement that they like to carry with them so that they can be taken as lively and attractive at all times. The focus for the wine cooler business should therefore rest on individuals who like to move ahead with life on the go. They are exploring new things, finding novel pathways and understanding the intricacies related with style and comfort.
Within Argentina, the target market would include both male and female drinkers since they are within the teenager category. They like to drink such wine coolers so that they can be considered ‘in’ and trendy more than any other opinion that can be made out of them. The target market therefore is very essential to estimate before the business can be opened up and the people are offered the wine coolers for their purchase. If the primary target market is analyzed and locked upon properly within Argentina, it is always easier to know what the secondary and tertiary target markets would be for the sake of the wine cooler business.
Since the wine coolers do not fall essentially under the category of the wine itself, they can be drunk by individuals who are not into hard drinks. This is the reason why people who are not into drinking can be taken as the right target market, and hence all out efforts could be made to sell the wine cooler products towards them (Author Unknown, 2011). The business would then be narrowed down in terms of finding and then sending the wine coolers to the exact target audiences. There would be minimal wastage which is any business’ dream in this day and age.
In the past as well, wine coolers have been made at home so the element of starting a new business could be seen as something that can take place at a very low level. The important thing is to know the exact target market so that the wine cooler product could be packaged, designed and shaped up for their eventual needs and requirements. This will mean that the business knows how it is going about within the Argentine market and how it will achieve its results over a period of time. This will be the basis of its success over a period of time.
Works Cited
Author Unknown. Argentina’s Vineyards Ripen. 2 April 2011. Web. 1 April 2012. Read More
Cite this document
  • APA
  • MLA
(“Target market of wine coolesrs in argentina Essay”, n.d.)
Target market of wine coolesrs in argentina Essay. Retrieved from
(Target Market of Wine Coolesrs in Argentina Essay)
Target Market of Wine Coolesrs in Argentina Essay.
“Target Market of Wine Coolesrs in Argentina Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Target market of wine coolesrs in argentina

Market target paper

... and female customers within the age bracket of 16 - 65 years. 2. Target Market The actual target market of JBR Collections is elite, upper – middle and middle – middle class groups because Los Angeles is a city of well-established rich consumers with an average annual income of $55,000 in 2009 – 2010 (Beacon Economics, 2010). Indeed, highly expensive elitist branded watches will be targeted to income groups having on average $70,000 and above per annum. The relatively high priced and affordable brands will be observed to middle – middle customers with an income range of $45,000 – 70,000 per annum. Finally, the low priced budget watches, local and imported, will be for lower – middle customers with an income of $20,000 – 30,000. 3. Product...
4 Pages(1000 words)Essay

Target Market

...?The Market Target Market The IKEA Application (Virtual Furniture) is designed as a Multi-platform application which means that the majority of Mobile phone and Tablet users have access to the Application. The Application is intended to not only make furniture more readily available but to help minimize excess time and money spent returning an incorrect product because of incorrect dimensions or colour. The application will enhance the whole shopping experience. IKEA remains the world’s largest furniture retailer providing customers with a range of products such as garden furniture, kitchens, chairs, desks, lighting and so on. IKEA has approximately 10,000 different products to offer. IKEA doesn’t just provide its clientele with high...
3 Pages(750 words)Assignment

Wine Market (ALDI Group)

...ALDI Group Market Analysis Report An Industry Segmentation Survey of Wine Suppliers Executive Summary A global retail grocery conglomerate, ALDI Group extends its reach through partnership with winemakers and brewers around the world in order to bring consumers 'exceptional beers and wines at remarkably modest prices' (ALDI USA 2010) The Company's selection of wines are purchased from many of the world's best wine producing regions: Germany, France, Spain, California, Argentina, and Australia. National market coverage varies, and some ALDI's supermarkets carry select brand labels, while others carry wines and spirits native to the region more intensively. In economies of scale where there is a broad stratification of cultural and ethnic...
12 Pages(3000 words)Case Study

Target-Market Selection

...5 Questions Why is target-market selection important for a driven marketing strategy? Discuss some of the negative consequences a company might incur from not paying enough attention to selecting its target market? Target market selection is important because it gives an important measure of the way market will be adequately segmented by the organization for its different brands, which could either be products and/or services. Target market selection holds the key for finding out who to address the marketing towards as well as gauge their personal preferences, their shopping habits, the consumer attributes and so on and so forth. Since target market looks to understand the psyche of the customer itself, it is pertinent to measure...
5 Pages(1250 words)Research Proposal

Target Market

.... Market Readiness: Due to the increased environmental awareness amongst the target market and the technological innovations which have improved the quality and efficiency of CNG buses to match the diesel buses. Moreover, the experience of Argentina and Pakistan has shown that it is tried and tested and the investment of the investors will not sink. Moreover, it would save the huge bill on fuel and is economical. The present hike in fuel prices (petrol and diesel) is another factor which is in favor of converting fleets to CNG powered vehicles. The common observation is that even though the capital investment on a CNG bus might be US $ 25000 expensive as compared to traditional diesel buses, but the savings due to fuel economy are enough...
2 Pages(500 words)Essay

Target Market

... Target Market Introduction After a business enterprise has segmented its market and define its target market, the position of the brand would be set to be achieved. This would be accomplished through advertisement where the advertising message is of paramount importance for influencing the target market. The message should inform, persuade and remind (Brumfitt, Barnes, Norris & Jones, 2001). It should be precise, clear and measurable to help measure its success after a campaign. A message would be successful only if it would appeal to the target audience, thus the need to constantly refer to the customers and make the necessary adjustments. The advertising target refers to a group of people to which an advertisement would be aimed...
2 Pages(500 words)Coursework

Target Market

In order to respond to this issue, Mary Kay has representatives and consultants all around the world who are not only involved in research and development of new products but in the marketing and sales of the same.
The brand identify of Mary Kay products has put it as a luxury brand that is known for standard and quality. The company’s own efforts are such that they try to brand each product as an individual brand that has to be taken care of with its own separate stream of marketing strategies.
Like every cosmetic product, the motivation to use and buy is more psychological than material. People have the need to feel loved and appreciated and they like to adapt in a way that’s acceptable. The benefit of self-esteem with p...
4 Pages(1000 words)Essay

Target Market

...Target Market Kotler argues that one of the key concepts in marketing management is to choose target market correctly and communicate them effectively about the product. None of the product can ever satisfy everyone in the market. That is why so many companies vie for their share in the market by carefully choosing their target market based on the features of the product and distinct need of the customer that can be satisfied through their product offering. Anheuser-Busch has developed a product called a zero calorie beer. The product has been developed keeping in mind the distinct class of people who want to have their daily dose of beer but at the same time scared of adding extra calories in their body. Anheuser-Busch needs to identify...
1 Pages(250 words)Research Paper

Starbucks in Chinese Market

In the year 1996, the coffee giant marked its global presence. Up until 2004, the Chinese government prohibited Starbucks to operate its own stores in China. As a result, the coffee giant enters the Chinese market by joint-venturing with Chinese food and beverage companies and licensing other companies to own and operate its stores--differs from its domestic approach. But the company was able to easily overcome its initial obstacles and marked its presence in China very quickly and successfully with great brand recognition and customer satisfaction. The company also tailors its stores to match the local atmosphere. This is a transnational strategy. “For example, the Starbucks strategy in Shanghai is to attract middle to high...
7 Pages(1750 words)Case Study

The Fact about UK Chocolate Market

Chocolate is the UK’s favorite impulse snack. Consumer’s eating habits and lifestyles are constantly changing as people due to busy life schedules depend mostly on chocolates and short snacks to make up for missed meals. Even though few have concerns and awareness about sugar and fat in chocolate, they regard it to be an affordable daily treat. Women play a major role in the chocolate market as they are the largest purchasers of chocolates either for home consumption or for giving the gift. The most remarkable fact about the UK chocolate market is that people over 55years of age consume chocolate worth 700 pounds every year, which accounts to be 21% of the total chocolate consumption.

For a new chocolate bra...
9 Pages(2250 words)Case Study

Market Structure

The market structure is mainly classified based on the number of active players in that market. These market players are the main component to supply a particular type of product in that market. If we look at the economists' view, these players within an industry are the main parameter for the level of competition in that industry. Whether it is a perfect competition or monopolistic competition these players supply only a small portion of the total output for the industry but this small contribution only determines the main market structure. If we talk about the market types there are few players in the oligopoly markets, only two in duopoly and a single player in the monopoly markets.
If we talk about car manufacturing compa...
10 Pages(2500 words)Coursework

The Implications of Excess Capacity in the Jewellery Market

High conglomerates have the capacity to project themselves in key locus points attracting customers and promote their Jewellery designs through advertisements to acquire the customer interest at the expected level achieving brand loyalty.
The Supply factor outpaces the demand for jewellery leading to reduction of prices, minimizing the ultimate corporate profit by a small percentage and increase in job cuts as a measure of sustainability.
Traditional small jewellery and watch operators suffer a major setback in business because of the increasing competition from luxury goods and high fashion conglomerates. There are many instances where traditional jewellery has lost its importance and the demand for the same is fading b...
8 Pages(2000 words)Case Study

Segmentation, Target Market, and Positioning of the Fortified Wine

There are some types of fortified wines which carry a rich legacy and ethos of the Australian culture and society. This rich history and distinct flavour can be utilised to penetrate growing markets like China and build a strong brand presence there when the market is relatively immature. Moreover, tweaking of marketing, distribution and pricing strategies would offer greater sales potential for the fortified wine industry itself in Australia.

Among the variety of wines that are available, the Australian wine industry offers an attractive bevvy of the following variants of red wine, white wine, vintage wine, sparkling wine, dessert wine and fortified wines.

The fortified wines are also termed as “liquid...
10 Pages(2500 words)Business Plan

Economic Models: The Free Market and The State Owned System

The free market concept is mainly a theoretical concept as every country, even capitalist ones place some restrictions on the ownership and exchange of commodities (Free market economy). Therefore, the term free-market economy primarily means a system where the buyers and sellers are solely responsible for the choices they make. It gives the buyers and sellers the power to do business without being afraid of any regulations and intervention by the state. Hence, a free market gives the absolute power to prices to determine the allocation and distribution of goods and services (Free Market Economy). The pricing mechanism is in turn, driven by the forces of demand and supply of goods and services. Demand and supply of...
9 Pages(2250 words)Case Study

Money Policy versus Credit Market

Financial institutions generally engage in securitization to enhance their profits by trading in the collateralized backed securities that generate high yield returns to the financiers. This nevertheless inversely and negatively affected the credit markets as their efforts to enhance their liquidity positions backfired. Consequently, the import of these monetary strategies has generated cyclical effects on the monetary system to the detriment of the financial system.

Normally, money markets demonstrate a more efficient allocation of credit whenever additional liquidity is injected into the system, which would otherwise display some undesirable distortions. Ultimately, the liquidity market is not easily susceptible to ex...
6 Pages(1500 words)Case Study

Foreign Market Entry and Diversification

In 1990 a completely new trend was found as the domestic companies began to expand their business in a foreign market. Belgian company would be a great example as the company acquired breweries in 20 different countries. In 2004 two of the biggest breweries in the world, Interbrew and AmBev decided to merge with each other and the largest brewery in the world was created. This merger and acquisition strategy became a popular trend and it is reflected from the list of the top breweries which include SABMiller, Anheuser-Bush and InBev.

However, some of the recent trends have prompted the prediction that consumption of beer will go down in some of the European countries like France, Spain, and Germany. The threat of such a...
7 Pages(1750 words)Assignment

Toyota's Position on the Market

Finally, the paper will end with a conclusion based on the analysis of the above-mentioned sections as presented in this report.
Toyota Motors is a Japan-based automobile producer and assembler of top quality vehicles that have received wide worldwide consumer acceptance and popularity. Toyota has been operating in both developed / advance countries (the US and Europe) and emerging economies (including China, India, in African, Middle East, and Latin America) so that it could cater to a large pool of (willing and able) customers in these economies. The major products offered by Toyota are Camry, Lexus, Prado, Prius, and many others, etc. Toyota claims that its products are safe, secure, reliable, comfortable, durable and hass...
8 Pages(2000 words)Case Study

Target Market: Red Bull

...Target Market: Red Bull 1.0 Situation Analysis This section describes the current situation of Red Bull, a global energy drink brand, in relation to current marketing strategy, target market characteristics, and the environment in which the brand currently operates. The location of proposed operations, Singapore, will also be discussed. 1.1 Current Marketing Mix Red Bull has a well developed 4P’s strategy related to product, pricing, place and promotion. 1.1.1 Current Product Red Bull energy drink provides a low calorie, low fat substitute for other marketed energy supplements that makes this product appealing to a wide variety of different demographics across the globe. In a convenient drink, consumers can satisfy their health...
12 Pages(3000 words)Dissertation

Capital Market and Financial Crisis

During late 2007, a massive economic recession hit the entire world and most of the countries have experienced its negative consequences. The recession can also be termed as a financial crisis because, during the recession period, the affected economies suffered from a lack of necessary finance or credit crunch.

During late 2007, a massive economic recession hit the entire world and most of the countries have experienced its negative consequences. The recession can be identified by decreasing GDP and industrial production and increasing unemployment. In such situations, the regulators of economy, formulate and implement effective policies to overcome recession as soon as possible. In this respect, the regulator of the c...
6 Pages(1500 words)Coursework

Role of HR Planning in Assisting Organizations in Reducing Uncertainty in an Unpredictable Labor Market

HR planning is fairly regarded as an essential instrument of forecasting, assessing, and meeting the demand for qualified labor. However, as labor markets are changing, so is the meaning of HR planning and its effects on labor efficiency in organizations. Globalization and integration of markets turn diversity and inclusion into the principal prerequisites of continuous business success. HR planning helps organizations to address and reduce uncertainty in unpredictable labor markets by forecasting, assessing, and meeting the demand for diverse employees and matching their skills and knowledge in each job category.

HR planning has already become a distinctive feature of contemporary business reality. Organizations are wi...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Target market of wine coolesrs in argentina for FREE!

Contact Us