Nobody downloaded yet

Armani Hotel (Dubai) - Managing Customer Service - Essay Example

Comments (0) Cite this document
Summary
It has to be said that the highly individualized and customized kind of customer service that is being provided by the Armani Hotel, Dubai to its customers is sure to earn the hotel superior category of ratings from critics and customers as well. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Armani Hotel (Dubai) - Managing Customer Service
Read TextPreview

Extract of sample "Armani Hotel (Dubai) - Managing Customer Service"

Download file to see previous pages The world of 21st century is an arena that promotes fast growth, tremendous development and high competition. The high level of internet connectivity in various corners of the world, along with the existence of the open economies has provided the platform for demand of products and services of international standards. The luxury sector, especially the hospitality sector always demands international standards and qualities of services mostly because of its need to maintain a homogenous quality and standard of high level of customer service at all of its location of presence.
It is important to say that in the steady cycle of economic peaks and troughs that has continued to affect the business prospects of various countries in the recent times; the luxury hospitality sector has always maintained a steady level of growth all the time. The reason behind it can be attached to the fact that the luxury sector always experiences an inelastic demand mostly because of its significant choosing of its target audience, which are mostly comprised of the elite and extremely rich people.
Brief on Service Marketing
Services can be defined as a concept which represents intangible actions and attributes that are performed by individuals or a team of individuals for the purpose of providing superior level of value perception to the consumers in regards to their individual requirements of value of tangible or intangible nature (Rao, 2011, p. 5). Talking a little more about services, it can be said that because of its characteristics, services are a little different from the products. In case of services, the characteristics like the intangibility, homogeneity, inseparability and perishability exists.
(Shanker, 2002, p. 36). While talking about marketing of services, it is important to mention that it surely includes the marketing features associated with the highly popular 4P’s concept. For the purpose of attaining success in a highly competitive environment, the value of services needs to be created, communicated, distributed and captured for the right target audience. However, it is very important to mention that there are three other variables that help in the process of providing value to the customers. The factors of people, process and physical evidence has to be mentioned without ignorance (Bhattacharya, 2006, p. 117). The existence of the three new variables is very important as it helps in a great way in the process of communication of value of the services to the consumers (Zeithaml & et.al, 2011, p. 21). It can be said that for the purpose of providing high level of services to generate superior customer satisfaction and hence increase profitability of the services, analysing of the services in regards to its ability to meet customers’ expectations is very important on a regular basis. For developing a successful analysis of the services, the GAP model can be used (Lamb, Hair and McDaniel, 2008, p. 354). It is important to mention in these regards that the GAP model of service quality tries to analyze the service offerings of any enterprise from the perspectives of both the customer as well as the service provider. Source: Lamb, Hair and McDaniel, 2008, p. 354 Overview of customer relationship marketing (CRM) It has to be said that in the case of customer relationship marketing, it belongs to the division of marketing of services. In the context of marketing of products as well as services, it has often been realized that retaining of customers helps in increasing the profitability of the organization at a comparatively lower costs, rather than aggressive acquisition of new customers on a regular basis ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Armani Hotel (Dubai) - Managing Customer Service Essay”, n.d.)
Armani Hotel (Dubai) - Managing Customer Service Essay. Retrieved from https://studentshare.org/marketing/1467616-armani-hotel-dubai-managing-customer-service
(Armani Hotel (Dubai) - Managing Customer Service Essay)
Armani Hotel (Dubai) - Managing Customer Service Essay. https://studentshare.org/marketing/1467616-armani-hotel-dubai-managing-customer-service.
“Armani Hotel (Dubai) - Managing Customer Service Essay”, n.d. https://studentshare.org/marketing/1467616-armani-hotel-dubai-managing-customer-service.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Armani Hotel (Dubai) - Managing Customer Service

Customer service

...improve on their jobs. The company, being one of the leading credit card providers has to provide excellent customer service to remain competitive in the business and this translates to high expectation of performance from its frontliners, the Customer Service Providers. When metrics for the delivery excellent customer service are met and exceeded, management should give incentives among its Customer Service Professional not only in monetary terms but also in recognition, career progression and an enjoyable working environment. For example, when the Customer...
3 Pages(750 words)Essay

Customer Service

...required to account for and minimize expenditure and upgrade services delivered to the citizens. Managements of these agencies are often turning to human resource training and technology to deliver services fast and competently to achieve satisfactions for all queries, complaints or inquiries. Customers have been accustomed to attention from the private sector, and they now want the same from their government agencies. Government agencies have adopted standards of measuring citizens’ satisfaction in responding to their needs through electronic or manual reviews (Newby and McManus, 2002, pg 13). NTPFES is the Northern Territory Police, Fire and Emergency...
7 Pages(1750 words)Research Paper

Positioning of Armani Hotel (Dubai)

...class segment that happens to visit Dubai for official purposes and also the customers visiting Dubai for leisure. The target age group is above 30 years indicating similar characteristics and taste. Positioning Maps In the process of analysing the positioning map of Armani Hotel in Dubai, two of its competitors that are taken into consideration, are Burj Al Arab and The Jumeirah Beach Hotel. Both are located in Dubai and are competitors to Armani Hotel. The positioning map will be based on service and price. Positioning Map Location...
5 Pages(1250 words)Coursework

Customer Service

...making power, the sales manager could easily achieve the objective of “Delight the customer”. Question 2 (70 Marks) You are at a conference of hotel managers and find yourself in conversation with Helen (who is the manger of the best five-star hotel in town) and Damian (who manages the local backpackers hostel). Both managers state that: their year-to-date profits are well in excess of target their customers expect ‘excellent levels of servicecustomer satisfaction research show that they are both exceeding these expectations. (a) Briefly describe what you perceive...
16 Pages(4000 words)Assignment

Managing Customer Service

... loyalty is of primary importance for the long term financial prosperity of a business or any organization. The modern times we live in have forced customers to demand more and more from the service industry. What is more, they have even higher expectations of the products and services that they have paid for. Cook (2008) guides the reader through the customer service system and tries to establish an understandable focus on the customer service companies. Cook (2008) develops a sustainable customer service management emphasizing controversial strategic and practical aspects of the customer care area. Both gaining customer commitment and stimulating employees can produce an outstanding service for the corporation and to ensure... elaborates...
8 Pages(2000 words)Literature review

Dubai Hotel Industry

...that the company uses in its decision making. Further contributing to its continued success is its ability to expand its operations abroad. Dubai, with all its lavish lifestyle and services, is still limited by the fact that the region is still a desert whose customers are drawn mostly by their business dealings in the oil rich region. Establishing a presence abroad enables the company to capture a larger market share which can further fuel growth to other regions. (Jumeirah, 2007) 3.2 Rotana Hotels Management Corporation According to its website, Rotana Hotels Management Corporation was founded in 1992 and is one of...
26 Pages(6500 words)Essay

Organisation and Management Different Perspectives

...its first hotel at the Burj Dubai in March. Designers, Misc. [Online] Available at: http://www.sassybella.com/2010/01/armani-to-launch-its-first-hotel-at-the-burj-dubai-in-march/ [Accessed 05 January 2010]. Min, H. Min, H. & Emam, A., 2002. A data mining approach to developing the profiles of hotel customers. International Journal of Contemporary Hospitality Management. Mulligan, L., 2010. Armani Hotel. Vogue. [Online] Available at: http://www.vogue.co.uk/news/daily/100105-giorgio-armani-hotel-dubai-burj.aspx [Accessed...
6 Pages(1500 words)Essay

Customer Service

..., it gets more complex as the customers are the public. Government agencies are now required to account for and minimize expenditure and upgrade services delivered to the citizens. Managements of these agencies are often turning to human resource training and technology to deliver services fast and competently to achieve satisfactions for all queries, complaints or inquiries. Customers have been accustomed to attention from the private sector, and they now want the same from their government agencies. Government agencies have adopted standards of measuring citizens’ satisfaction in responding to their needs through electronic or manual reviews (Newby...
6 Pages(1500 words)Research Paper

Customer service

...: An Exploratory Study in the Luxury Hotel Industry. East Eisenhower Parkway: Proquest LLC, 2008. Rafiq, M., Heather, F. and Xiaoming L. "Building Customer Loyalty In Online Retailing: The Role Of Relationship Quality." Journal of Marketing Management 29.3/4 (2013): 494-517. Business Source Complete.. Robertson, K. Stop, Ask, And Listen : Proven Sales Techniques To Turn Browsers Into Buyers. Toronto: Wiley, 2004. Wylie, M. "A proactive approach to customer complaints: Mat Wylie sheds light on how Kiwis complain about poor service and how businesses should handle those complaints." NZ Business 2014: 45. Business Insights: Essentials.... , which has been the habit in the hotel industry. In the organization’s entrance,...
8 Pages(2000 words)Essay

Customer Service

...with a patient capacity of 60 beds and at the same time run the laboratory, the pharmacy and the out-patient section. The Customer service improvement plan should consider recruiting more medical staff to achieve a patient to medical staff ratio of at least 1:5 (Hall, 2013). The medical staff should also be trained on proper patient to medic communication skills and how to properly handle patient data. The health center management should also consider acquiring reliable medical supplies to avoid drug stock-outs and improve customer service delivery (Swayne, Duncan &Ginter, 2012). Lesson 4: Conclusion In conclusion, customer...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Armani Hotel (Dubai) - Managing Customer Service for FREE!

Contact Us