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Positioning of Armani Hotel - Case Study Example

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This work called "Positioning of Armani Hotel" describes the Armani hotel in Dubai as is one of the most luxurious hotels. From this work, it is clear about the service for guests, the differentiation strategy which makes it superior, its economic development, geographical position. …
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Positioning of Armani Hotel
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Download file to see previous pages The age group of 30 to 34 years has the highest number, being 392,806, followed by 25 to 29 years, is 391125, and the smallest number exists in the age group of 70 to 74 years (Badam, 2012).
Geographically, Dubai is one of the most attractive countries and it is a strategic geographical location alongside southern approaches and it is a vital point for crude oil. Dubai is one of the most popular tourist destinations, making it feasible for hotel industries to set up hotels in Dubai.
Dubai has various kinds of luxurious hotels and the Armani hotel is among one of them. It can be indicated that Dubai maintains a high quality of lifestyle and a high standard of living. The combination of a high standard of living, vibrant nightlife, and good weather makes Dubai one of the most attractive cities for travelers as well as the local people residing in Dubai (Property Portal, 2013).
The hospitality sector has evolved over the years and Dubai being the favorite tourist destination; it has led to many international hotels and resorts targeting international business travelers and leisure travelers. The international customers prefer visiting Dubai because of its lifestyle and current economic development and thus it can be concluded that Dubai has been accepted as a tourist as well as a business destination for most people.
The target market will be analyzed with the help of four variables- Measurability, Accessibility, Sustainability, and Actionability. The Armani Hotel in Dubai is one of the most luxurious hotels and resorts and it mainly targets the business class people and high-end customers who have the required money to spend.
Measurability: The Armani Hotel in Dubai targets leisure travelers as well as businessmen and offers a luxurious getaway for conferences, meetings, exhibitions, and other events (Meet Dubai, n.d). As mentioned above, Dubai’s population is set to exceed 2 million along with better economic development happening, indicating a great opportunity for hotels and resorts. The main target market for Armani Hotel Dubai will be the age group of 30-34 years though not ruling out the other age groups. ...Download file to see next pagesRead More
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