StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Positioning of Armani Hotel - Case Study Example

Comments (0) Cite this document
Summary
This work called "Positioning of Armani Hotel" describes the Armani hotel in Dubai as is one of the most luxurious hotels. From this work, it is clear about the service for guests, the differentiation strategy which makes it superior, its economic development, geographical position. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.7% of users find it useful
Positioning of Armani Hotel
Read TextPreview

Extract of sample "Positioning of Armani Hotel"

Download file to see previous pages The age group of 30 to 34 years has the highest number, being 392,806, followed by 25 to 29 years, is 391125, and the smallest number exists in the age group of 70 to 74 years (Badam, 2012).
Geographically, Dubai is one of the most attractive countries and it is a strategic geographical location alongside southern approaches and it is a vital point for crude oil. Dubai is one of the most popular tourist destinations, making it feasible for hotel industries to set up hotels in Dubai.
Dubai has various kinds of luxurious hotels and the Armani hotel is among one of them. It can be indicated that Dubai maintains a high quality of lifestyle and a high standard of living. The combination of a high standard of living, vibrant nightlife, and good weather makes Dubai one of the most attractive cities for travelers as well as the local people residing in Dubai (Property Portal, 2013).
The hospitality sector has evolved over the years and Dubai being the favorite tourist destination; it has led to many international hotels and resorts targeting international business travelers and leisure travelers. The international customers prefer visiting Dubai because of its lifestyle and current economic development and thus it can be concluded that Dubai has been accepted as a tourist as well as a business destination for most people.
The target market will be analyzed with the help of four variables- Measurability, Accessibility, Sustainability, and Actionability. The Armani Hotel in Dubai is one of the most luxurious hotels and resorts and it mainly targets the business class people and high-end customers who have the required money to spend.
Measurability: The Armani Hotel in Dubai targets leisure travelers as well as businessmen and offers a luxurious getaway for conferences, meetings, exhibitions, and other events (Meet Dubai, n.d). As mentioned above, Dubai’s population is set to exceed 2 million along with better economic development happening, indicating a great opportunity for hotels and resorts. The main target market for Armani Hotel Dubai will be the age group of 30-34 years though not ruling out the other age groups. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Positioning of Armani Hotel Case Study Example | Topics and Well Written Essays - 1500 words, n.d.)
Positioning of Armani Hotel Case Study Example | Topics and Well Written Essays - 1500 words. https://studentshare.org/marketing/1792436-positioning-of-armani-hotel-dubai
(Positioning of Armani Hotel Case Study Example | Topics and Well Written Essays - 1500 Words)
Positioning of Armani Hotel Case Study Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/marketing/1792436-positioning-of-armani-hotel-dubai.
“Positioning of Armani Hotel Case Study Example | Topics and Well Written Essays - 1500 Words”. https://studentshare.org/marketing/1792436-positioning-of-armani-hotel-dubai.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Positioning of Armani Hotel

Giorgio Armani Fashion Brand

...Positioning of Armani Hotel... Positioning of Armani Hotel... of a trend and assessment of its potential as a management opportunity for the Giorgio Armani Fashion Brand Table of Contents: Heading Page No. Introduction 2 An understanding of the Armani’s Brand Values and Image 2 Who are the customers of Armani? 4 Pricing Pandemonium (Group Buying): The Trend to Enhance Sales for Armani 5 Why Pricing Pandemonium (Group Buying) Suits Armani 6 Implications for the Managers 7 Conclusion 7 Recommendations 8 References 9 Selection of a trend and assessment of its potential as a management opportunity for the Giorgio Armani Fashion Brand Introduction: Founded in the year 1975, Armani is one of the most famous Italian Fashion brands that are known all...
6 Pages(1500 words)Essay

Positioning

...Positioning of Armani Hotel... Positioning of Armani Hotel... Table of Contents Table of Contents 2 Introduction 3 Why Organizations Opt for Market Positioning 3 Successful Market Positioning 4 Factors Impact on Market Positioning 5 Factors to be Considered for Effective Positioning 7 Conclusion 8 References 9 Introduction Market positioning is vital for the success of any organization. Through positioning strategies, organizations can differentiate their products or services from that of its competitors and attract valuable customers. Positioning involves two basic features, one is the physical characteristics of a product and other one is the method of advertising the brand towards customers and distinguishes the brand against other competitive ...
4 Pages(1000 words)Term Paper

Positioning of Armani Hotel (Dubai)

...? Positioning of Armani Hotel (Dubai) Contents Introduction 3 Market segments 3 Demographic variables 3 Geographic variables 3 Psychographic variables 4 Behavioural variables 4 Target Market 4 Positioning Maps 5 Positioning Strategy 7 Reference 9 Introduction The hospitality industry has grown over the years and is one of the most important sectors. Hotels and resorts form an important part of the hospitality sector; and, with economic development, the growth in this sector has also been vital and quick. This paper talks about the Armani hotel in Dubai, which was set up in 2010 and within the next two years, the hotel has been able to achieve success and is one of the most luxurious hotels in Dubai. It is preferred for both business...
5 Pages(1250 words)Coursework

Armani Hotel (Dubai) - Managing Customer Service

...Positioning of Armani Hotel... Positioning of Armani Hotel... Armani Hotel (Dubai) - Managing Service. Table of Contents Table of Contents 2 Introduction 3 Literature Review 3 Brief on Service Marketing 3 Overview of customer relationship marketing (CRM) 5 Critical Analysis 6 Customer Service of Armani Hotel, Dubai 6 Customer Relationship Marketing of Armani Hotel 7 Conclusion 8 Reference 9 Introduction The world of 21st century is an arena that promotes fast growth, tremendous development and high competition. The high level of internet connectivity in various corners of the world, along with the existence of the open economies has provided the platform for demand of products and services of international standards. The luxury sector, especially ...
6 Pages(1500 words)Essay

Giorgio Armani Brand

...Positioning of Armani Hotel... Positioning of Armani Hotel... Giorgio Armani was started in 1975. The designer developed apparel and clothing with a sense of beauty, aesthetics, and luxury – which impressed the elite group, royal families, Hollywood stars and highly influential women. For more than 30 years, the Giorgio Armani brand has remained successful (Armani 2011). Sub-brands have been developed under the umbrella brand, with the intention to cater for the different needs of their target market sentiments. Through the strategy, the brand has grown to become one among the strongest luxury-fashion brands of the world. The brand’s marketing strategy has been effective, as it has been marketed to emerging markets like China, where there is a st...
7 Pages(1750 words)Essay

Fashion Assignment - Armani

...Positioning of Armani Hotel... Positioning of Armani Hotel... Giorgio Armani INTRODUCTION Giorgio Armani is a very famous fashion house (founded1975) by an Italian designer Giorgio Armani (Steele, 2003). It has always communicated value, luxury and quality with an intricate design to match the needs of its target market. To date, Armani designs, manufactures and distributes many fashion apparel and accessories including haute couture, leather goods, watches, shoes, ready to wear cosmetics, jewelry, eye wear and home interiors. They also have a variety of brands which cater to high class niches as well as upper middle class segments. Along with products, they have entered the services sector too, having cafe’s and hotels worldwide (Fernie et al,...
4 Pages(1000 words)Essay

Golden Palace Hotel: Market Positioning

...Positioning of Armani Hotel... Positioning of Armani Hotel... Palace Hotel: Market Positioning [Insert Your First and s] [Insert Deadline] Contents Page Terms of Reference..Page 3 2. Method Page 3 3. Findings...Page 4 4. Conclusion. Page 4 5. RecommendationsPage 5 5. Bibliography... Page 6 Golden Palace Hotel: Market Positioning 1. Terms of reference Commissioned by business partners Mr. Raphael Jones and Mr. Peter De Souza, report's authors have been sought in order to assess market opportunities as well as liabilities for partners' business Golden Palace Hotel given current situation. Founded two years ago, Golden Palace Hotel is located on Fulham Road. Given Golden Palace Hotel's recent business history as...
3 Pages(750 words)Assignment

Positioning

...Positioning of Armani Hotel... Positioning of Armani Hotel... What does postioning mean in marketing? In marketing positioning means creating an image for a product: in the minds of the peopleto whom the product is to be sold. “A market is a set of companies with common attributes.” (Blank, Steven G. 2006 p.47). Positioning is much like a ranking system. (Pinson, Linda; Jinnett, Jerry 2003 p.166). Positioning establishes the desired perception of the product, within the target market, relative to the competition. A well-planned and executed positioning positively differentiates the product from the competition. For maximum effectiveness, all marketing activities for a particular product should reflect one correct positioning. Product positioning...
2 Pages(500 words)Essay

Positioning

...Positioning of Armani Hotel... Positioning of Armani Hotel... MMGP s Different organizations first consider appropriate business positioning strategy to make the profit during marketing. However, as the rate of competition is increasing in marketing, an organization is required to come up with a unique positioning strategy statement that may win most of the customers. An irreplaceable positioning statement will, therefore, win the heart of many customers in a competitive marketing environment. To be the leading organization that provides mobile and a wireless technology that drive quality changes across all sectors within any organization by providing increased convenience, flexibility and controlling the users as well as influencing their service...
2 Pages(500 words)Research Paper

Brand Positioning

...Positioning of Armani Hotel... Positioning of Armani Hotel... Brand Positioning Introduction The balances between price and quality are the basic factors whichdetermine the exact position of a brand and strategic marketing can always alter the perception of the brand for customers. The modern world and modern marketing techniques allow companies to take some unique ways in which their brand can be identified as unique amongst the competition. Although there are many ways to do this, branding on the internet and artistic advertising come across as the most outstanding methods for getting a better position for any given brand. Artistic Advertising The connection between advertising and art has become one of the most important links between the busin...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Positioning of Armani Hotel for FREE!

Contact Us