As China has become an attractive and emerging marketplace and that it consist major portion of world’s total population, the Chinese consumer and his behaviour have been major focuses in the literature of international consumer behaviour. …
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150). There were attempts to eliminate Confucian thinking in China during the periods of Cultural Revolution, but these attempts were not successful. Confucian thinking and doctrines have profoundly impacted today’s China to have had resurgence and to become very important part of Chinese persona. Chinese culture has been influenced by the Confucian thinking about leading a virtuous life. Confucian thoughts are basically built on three principles; 1) humaneness and loving an individual’s personality, 2) morality and uprightness, and 3) rites and ritual propriety. These three principles are complemented by the five pairs of social roles that are recognized as the basic cultural relationship between individuals. These relations are; between father and son, between the ruler and the subject, between the older and young, between spouses and between friends (Gallo, 2011, p. 43). Confucianism perceived family as the centre of all relationships and the family has been viewed as the basic unit. In contrast to the Western business culture that is either fact-based or transaction-based, Chinese business culture is based on valued relationship and personal networks. Guanxi- the Chinese term used by Confucianism literature to denote relationship- gave greater emphasis on friendly relation between two persons based on favour-exchange, and therefore, literatures stressed that the exchange of favour is at the heart Guanxi. (Morschett, Schramm-Klein and Zentes, 2010, p. 150). Confucianism’s principles of interpersonal relationship and other doctrines are perceived to impact the consumer behaviour of Chinese people and their attitude towards western brands too. Impact of...
As China has become an attractive and emerging marketplace and that it consist major portion of world’s total population, the Chinese consumer and his behaviour have been major focuses in the literature of international consumer behaviour. Culture is regarded as a significant determinant of consumer behaviour and cultural values are found to play vital roles in influencing consumers in their buying behaviour. China is a rapidly emerging market and global brands are studying about the potentiality of Chinese market in terms of investment, consumption, employment, and attitude and buying behaviour. Chinese culture is mainly influenced by Confucianism. This piece of research paper has analyzed the impact of Confucianism on the buying behaviour and perception about foreign brands. Various literatures stressed that Confucianism has profoundly impacted the buying behaviour because Confucianism emphasized harmonious relationship between different people and this caused people to show different attitudes toward different products. This paper concluded that Chinese people are quite thrifty and are found to show prestige since men have to strongly impress wives to maintain better relationship.
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This research paper focuses on the ways and means of sustaining customer loyalty of the brands. This study evaluates the different components and elements that work to build the customer loyalty. It addresses the research question of what exactly is it that results in the loyalty on the part of the customers.
Conclusion 16 Reference 18 Bibliography 21 1. Literature review 1.1. Introduction China has become one of the important parts in the global economy and no investor or business leader seems to ignore the influence of consumer in China. The preference and taste of Chinese consumers tends to sway demand and thus spend trajectory of the global consumer spending (CNBC, 2013).
Perception is not only hard to define but also to understand especially when it comes to customers. In the competitive business environment, a customer perceives products and their utilities based on pre conceived notions, ideas and references of opinion leaders and reference groups and through experiencing the overall utilities
95) 5 Figure 2 Approaches to Acquiring Customer Value (Raab 2008, p. 95) 7 Value: Modern Importance but not a Sole Priority Introduction Organizational emphases on aspects of business have changed as the development of consumer trends have changed the way in which products are presented.
Zou,D. Jin, L. (2010),"Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers", Journal of Consumer Marketing, Vol. 27 Iss: 7 pp. 615 – 628. Journal Article 26 Jap, W. 2010. Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands.
The study investigates whether customer behaviour is changing in this industry, especially in light of the lack of customer loyalty in terms of where customers source their products. This has also become even more of an issue with the advent of internet shopping, as customers can now go online and order goods from a variety of sources without leaving their homes.
The roles of men and women in society, and their attitudes towards right and wrong are pointers to the way gender and sexuality were viewed by these societies. Importance is therefore given to the way a society or
However, I was surprised to learn that unlike many religions who claim that spiritual evolution is better achieved in solitude, Confucianism points out that there is no need to go to a secluded place to discover God. I believe that this is a rather