Nobody downloaded yet

Product Innovation - Essay Example

Comments (0) Cite this document
Marketing Product Innovation Name Institution In the past, numerous organizations whether small or large, have been surviving even with limited innovation and ideation capabilities. In recent world, there are trends that drive the process of innovation. Factors like outsourcing and globalization force organizations to exert efforts to improve it effectiveness ad efficiency (Yang & Tao, 2012: p…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.9% of users find it useful
Product Innovation
Read TextPreview

Extract of sample
"Product Innovation"

Download file to see previous pages Ideation capabilities relate to organizational and managerial processes for the implementation, selection, identification and stimulation of innovation ideas. According to the results of this study, organizations adapt to distinct approaches to ideation. On the other hand, Sylvie Laforet writes an article by name “A framework of organizational innovation and outcomes in SMEs” to address innovation and its consequences in small and medium-sized enterprises (Stamm, 2005). Sylvie develops a detailed theoretical structure of the innovation’s end results, how it occurs, as well as, its effects on the financial performance of an industry. She focuses on three distinct innovations in addressing the topic of market product innovation. Sylvie states several drivers to innovation in small and middle businesses (Siddike, Amna & Kohda). For instance, quality, business, environment, a desire to succeed and improve working conditions in SMEs drive innovation. As Jennie et al describes the negative consequences of a resultant formalization, Sylvie focuses on the positive impacts of innovation. The positive consequences of innovation entail: improvement of SMEs’ image, reputation, cost benefits, increased financial performance, recruitment of additional labor and increase in outfitted efficiency among others. Consequently, just like Jennie et al, Sylvie states the negative outcomes of innovation. For instance, operational issues, management and financial risks: inclusive of industry’s reputation and image loss, customer and employees issues, safety, environmental and health impacts, uncontrollable industry growth and costs. Such negative outcomes of innovation are outrageous and require the large-scale, medium and small organizations to take action to manage them immediately. There are several approaches on how to overcome organizational barriers to creativity and innovation. According to Jennie et al, a firm with an explicit focus on developing ideation practices realise that there are negative outcomes of the resultant formalization. Employees develop significant ideas for innovation and creativity. However, the extent to which an organization can involve employees in ideation is a challenging aspect, even though additional technologies make the practice realistic. Nevertheless, the management requires to identify all creative employees within the business to curb the barriers to innovation and ideation. Surprisingly, creativity within the organization might emerge from people or teams that the management least expects. It is essential for the organization to steer employees and inform them the expectations of the ideation process. When the organization identifies the creative employees and innovative ideas, the next step involves removing the confusion and create a business environment where people can utilize maximum creativity. For instance, the management can use scenarios and visualize ideas (Schottler, 2007). It is essential to ensure that every employee and subordinate member in the business is comfortable. More so, the management should discuss the changes in the management while at the same time, work on all permissions. The SMEs or large organizations must avoid performing an act that might jeopardize the process of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Product Innovation Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved de
(Product Innovation Essay Example | Topics and Well Written Essays - 1750 Words)
“Product Innovation Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
New product development and product innovation charter
Therefore, the vital approach to every new product development process is to master the ongoing tastes and preferences of the consumer. Thereafter, a company will have the ability to establish the product innovation charter in relation to its goods and the market.
10 Pages(2500 words)Essay
Product Innovation Charter
The staged development work will involve describing the process at every stage and the meeting criteria that has to be met by the product before crossing over to the next stage. Every stage will have a 'Gate'. The gate can be passed only if the process would meet the conditions of the gate and pass them.
8 Pages(2000 words)Assignment
Gillete: Product and Marketing Innovation
The company may not be facing stiff competition at the moment but judging from its history the likelihood of facing a tougher competition cannot be ruled out for the company. Generally it is
2 Pages(500 words)Case Study
LLB/ new service product innovation
the hospitality and tourism industry as it has provided opportunities for managing and presenting business content and drawing customers to the company. This paper will provide an in-depth analysis of the Web 2.0 platform as discussed by Marianna in the article. The information
6 Pages(1500 words)Essay
Innovation and New Product Development: Essay
These benefits can be both tangible and intangible. Tangible benefits include for example clean skin with the use of soap and tastier food with the use of ketchup. Intangible benefits on the other hand create an emotional connect for the consumer; these include the ambience of a certain restaurant and the relaxation and comfort associated with buying the right mattress.
10 Pages(2500 words)Essay
Innovation and New Product Development:
Very substantial studies are available to prove this point of view; our concern is, by sifting through the studies and by citing different firms', who have been successful by introducing new product or a new process in the market, to prove this standpoint.
4 Pages(1000 words)Essay
Product Innovation and Pricing
The 16 MB memory is adequate for a few snapshots which most people may wish to take on a single occasion. The 6 Mega Pixels and 4x optical zoom will provide adequate resolution for post card size prints and digital records, without the photographer having to move around too much to shoot individual faces and small groups.
4 Pages(1000 words)Essay
Operations Management: 3M's Product Design/Innovation
However design and innovation, both have to be focused in the right direction. Both are very essential for the future growth of any company and must be taken seriously. The companies must understand design and innovation can create new
10 Pages(2500 words)Essay
How far a company in the UK faces barriers to new product innovation
conducted on UK firms in 2005, covering 16,446 enterprises in total, divided into four broad sectors, i.e., (a) manufacturing (b)Financial and business services (c) Trade, leisure and transport services and (d) Construction, extraction and utilities. In the 2007 survey, 28,000
16 Pages(4000 words)Essay
How can product innovation help build competitive advantage for cosmetic firms in London Case Unilever
The main objective of this research is to explore various literatures that are focused upon product develop and product innovation through research and development and technological innovation within a company; to identify how research and development and product innovation can help the firm build competitive benefit.
34 Pages(8500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Product Innovation for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us