quora
Nobody downloaded yet

Global Marketing Plan - Admission/Application Essay Example

Comments (0) Cite this document
Summary
Global Marketing Plan NAME: AFFILIATION: UNIVERSITY: Executive Summary Rolls-Royce is an international provider of incorporated power systems and services to the national aerospace, protection aerospace, maritime and energy marketplaces…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Global Marketing Plan
Read TextPreview

Extract of sample
"Global Marketing Plan"

Download file to see previous pages Rolls-Royce global strategic marketing plan is a commitment of company in order to update its strategic planning for the next several years. The strategic planning for the next several years will fulfil the commitment of an organisation with its vision and strategy. Table of Contents Executive Summary ii Table of Contents iii Introduction 1 Discussion 2 SWOT Analysis of Rolls-Royce 2 Strengths 3 Weaknesses 4 Opportunities 5 Threats 5 Analysing the External Environment 6 Competitive Rivalry 6 Power of Buyers 7 Power of Suppliers 7 Threat of Entry 8 Threat of Substitutes 8 Business Portfolios 8 Civil Aerospace 9 Defence Aerospace 9 Marine 9 Energy 9 Success Factors of Rolls-Royce: A High Value Business 12 Principal Risks 14 Market Summary of Rolls-Royce 14 Marketing Needs, Wants and Demands 15 Market Trends and Growth 16 Rolls-Royce Brand 17 Customer Focused Business 17 Marketing Objectives: Future Opportunity 18 Financial Objective 19 Rolls-Royce Approach 19 Rolls-Royce Business Model 19 Economic impact 20 Conclusion 20 References 23 Appendices 26 Global Marketing Plan Introduction Rolls-Royce Group plc is a British multinational power systems manufacturing organisation, having headquarters in the City of Westminster, London, United Kingdom. It is known as the world second largest maker of aircraft engines (behind General Electric), and also has major businesses in the marine propulsion and energy sectors. Through its defence related activities, it is the world's 18th largest defence contractor measured by 2010 defence revenues. It had an announced order book of ?62.2 billion at the end of the year 2011. Rolls-Royce is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index (Rolls-Royce plc, 2013). As of December 2011, it had a market capitalisation of ?13.58 billion, the 28th-largest of any company with a primary listing on the London Stock Exchange. Rolls-Royce has a status of being second largest company in the plane’s engine manufacturing sector. Company has achieved a landmark for providing 18,000 airplane engine products and services to 160 valuable customers across 103 countries with respect to the defence operations (Rolls-Royce plc, 2013). The objective of this global strategic marketing planning is to bring together the thinking of business involved in four global market sectors. Similarly, the developments and implementations of unique actions according to the long term planning will be monitored and controlled through the usual processes. For this reason, all the four major business sectors are responsible for performing their actions mutually according to the strategies in order to meet the objectives of the five year strategic planning (Rolls-Royce plc, 2013). Discussion In order to understand the importance of strategic planning for Rolls-Royce, there is a need to understand the business environment of a company and the best way for analysing it is the SWOT Analysis. The SWOT Analysis is useful tool for exploring new opportunities and it is also helpful in managing and minimising the threats. The SWOT Analysis is helpful in order to analyse the strengths, weaknesses, opportunities and threats that a particular business is facing. The SWOT analysis depicts and evaluates the current positiona nd situation of the organisation and accordingly with further evaluation, the organisationcan plan their future decisions. Also, a proper SWOT Analysis provides ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Global Marketing Plan Admission/Application Essay”, n.d.)
Global Marketing Plan Admission/Application Essay. Retrieved from https://studentshare.org/marketing/1473918-global-marketing-plan
(Global Marketing Plan Admission/Application Essay)
Global Marketing Plan Admission/Application Essay. https://studentshare.org/marketing/1473918-global-marketing-plan.
“Global Marketing Plan Admission/Application Essay”, n.d. https://studentshare.org/marketing/1473918-global-marketing-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing
On recommendation of the mechanic I managed to present my case to Henry’s Esso. I managed to pull off to the side of the road and called my roommate who picked me up. Before we leave the scene I called a tow truck to pick up the car to Henry’s Esso. My
4 Pages(1000 words)Admission/Application Essay
Global Marketing Plan
ive Summary In an age of cut throat market competition it has become imperative for every business organization to undertake strategies that can help in enhancing the market share of the firms. International expansion is perhaps one of the most important strategic initiatives taken up by the firms for meeting the challenges of the business environment.
8 Pages(2000 words)Essay
Global Marketing Plan
As per my findings and research work, I would like to present on various things like whether we should opt for globalization of the company or not? What are the bases behind my decision? What area should we target for global expansion? What is the information that supports my decision?
7 Pages(1750 words)Research Paper
Marketing communications plan
The introduction of the club card by the retail chain, when the retail giant hired the Dunn humbly company in 1995 to develop a new growth programme in the highly
3 Pages(750 words)Admission/Application Essay
Professional Development Plan
This analysis allows them to look deep into ones soul and evaluate their pattern of thinking, emotional capability, motivational aspirations and the level of confidence. The diagnostic test has helped me in identifying my strengths and weaknesses and has provided me with an overview of my personality.
6 Pages(1500 words)Admission/Application Essay
Marketing plan D: Pricing and Distribution Strategy
Weakness: weak R & D management, high debt turnover, weak target marketing, possibility of prolonged or repeated usage can cause vomiting and diarrhea in dogs, high debt burden, challenging large population to convince. Product: high quality product with no side
2 Pages(500 words)Admission/Application Essay
International Marketing
The nations selected in this study are Sudan, Zambia and Cameroon. The analysis has been carried out on the basis of external factors of all the three countries, which
9 Pages(2250 words)Admission/Application Essay
INTERNATIONAL MARKETING
This as a result has attracted my attention in the field of fashion industry and I have started my own business under the name Lamssa Creation. My company deals in apparel and accessories thorough e-Commerce and caters to the customers of different
5 Pages(1250 words)Admission/Application Essay
Marketing Plan Arabica Caf
In addition, the essay emphasizes the competitive strategies embraced by Arabica against its competitors and its target segments as well. It explores the motivation factors of customers, such as their needs, concerns and fears considered by Arabica to satisfy them.
1 Pages(250 words)Admission/Application Essay
Marketing Plan Development Blog
This is expected to drive the company’s revenue up (Pride and Ferrell, 2012). The current market share of Sand and Wels Trucking
2 Pages(500 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Admission/Application Essay on topic Global Marketing Plan for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us