quora
Nobody downloaded yet

Marketing Report for the Library of Birmingham (E- Marketing) - Essay Example

Comments (0) Cite this document
Summary
BIRMINGHAM LIBRARY Instructor Institution Submission Date Executive summary The Birmingham public university stands among the most reputable library institutions in the world today owing to its institutional framework, which offers a wide coverage and a wide range of services to the public (Blalock, nd, p…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.2% of users find it useful
Marketing Report for the Library of Birmingham (E- Marketing)
Read TextPreview

Extract of sample
"Marketing Report for the Library of Birmingham (E- Marketing)"

Download file to see previous pages 7). The institution has a good reputation within the industry, which aids it in matters of competition. Besides, the institution runs under the framework of strategic mission and vision, which identifies with the local government, which places it in a position to participate actively in matters of development and growth of the city and region at large. Besides, the institution enjoys sound leadership by the board who champion the vision and objectives of the institution. Sound governance structures aid in ensuring the resources of the institution are effectively utilized. The existence of active marketing department has been very instrumental in revolutionizing the operations of the institution through the transition from the traditional methods of service delivery to the modernized digital systems of service delivery (Department for culture, media and arts, nd, para 1-2). Introduction The education and research sector in the modern day living has evolved greatly with high competition being noted in such services as the library services, teaching techniques as well as learning modes. Library services in particular have faced much revolution within the technological age. Changes are noted in shift in use of electronic materials for learning as compared to print materials/modern day era (Sridhar, 1989, p. 1; Balasubramanian et al, 2012, p. 1). Competition in the institutional or public library services has been notable in matters relating to the facilities in use, the building structuresthemselves as well as the learning materials available. Moreover, security, ease of access, the cost implications in utilizing the library services as well as the level of modernization in terms of adopting technology in offering the services. Digitization of learning materials such as books as well as other publications has shaped the direction of the modern day library services. The use of technology to search and retrieve the study materials from physical as well as online libraries have greatly revolutionized the research and learning in the modern times. This therefore implies that competition within library services has concentrated more on standing out in terms of offering more modernized services. People have adopted digitallearning where unlike in the past where people carried print material while learning from the library services, the modern day learners and researchers are using digital media suchascomputer systems, and other digital gadgets to access and read from a library. Online hosting of library services has helped increase the ease of accessibility of library learning materials overcoming the limitations of physical location, the time barrier where a person can now easily access specific library materials at the convenience of one’s location and at whatever time (24 hours). Other dimensions notable in the evolution in library services has been in marketing strategies within libraries. New dimensions in marketing the services of libraries have been revolutionized where modern day advertizing strategies such as through websites and through digital modes in social media platforms have been greatly acknowledged and adopted. Subscription to personalized alerts of services ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Report for the Library of Birmingham (E- Marketing) Essay”, n.d.)
Marketing Report for the Library of Birmingham (E- Marketing) Essay. Retrieved from https://studentshare.org/marketing/1482075-marketing-report-for-the-library-of-birmingham-e
(Marketing Report for the Library of Birmingham (E- Marketing) Essay)
Marketing Report for the Library of Birmingham (E- Marketing) Essay. https://studentshare.org/marketing/1482075-marketing-report-for-the-library-of-birmingham-e.
“Marketing Report for the Library of Birmingham (E- Marketing) Essay”, n.d. https://studentshare.org/marketing/1482075-marketing-report-for-the-library-of-birmingham-e.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing in Practice
This was aimed at avoiding the high traffic and loss of textbooks that is currently experienced by the university. In this regard, the university wants to access the effectiveness of this program and to know the number of students that are aware of the services in order to devise effective social marketing for the students to use the library in the alternative given.
13 Pages(3250 words)Essay
REPORT (E MARKETING)
The headquarter is located in Aurora Place, one of the most prestigious office buildings, with spectacular views of the Sydney Harbor & Bridge, and the Opera House. Environmental Analysis: SWOT Strengths: Established in 2000, the company is one of the pioneers in web conferencing in Australia and is the industry leader with 30% market share in the SMEs (Small and Medium Enterprises) sector.
1 Pages(250 words)Essay
E-marketing in the library of Birmingham Report
The internet platform offers a massive potential for marketers to market their products and services to global populations in the most efficient and effective way, therefore, reducing business costs incurred in direct traditional advertising option.
13 Pages(3250 words)Essay
Marketing in Practice
For instance, the city population is not familiar with most of the library names, leave alone their products and services such as resources for the study of family history, and free internet resources to library users respectively. Marketing promotion strategies have increasingly become important tools in achieving marketing objectives including building customer relationships, understanding market needs, and satisfying consumers through value creation in today’s highly competitive global market environments (Baines and Page 2008, p.5).
13 Pages(3250 words)Essay
E-Marketing Report for www.northbrisbanelandscapes.com.au
The company’s online presence is poor in comparison with the rest, and there were many factors responsible for it. The visual representation of the website of the company was also not attractive enough to capture user attention. So, strategies were recommended for a future marketing plan to uplift its presence in the e-marketing arena.
10 Pages(2500 words)Assignment
How to start a new business venture
.5.People 15 6.1.6.Process 15 6.1.7.Physical Evidence 16 7.Conclusion and Recommendations 16 Reference 18 1. Introduction Starting a venture is much challenging task than the managing the established business. The success rate of new business is very low in the prevailing competitive age.
9 Pages(2250 words)Essay
Marketing library & information services
Services (MLIS) primarily deals with the planning, pricing, promoting and distribution of resources that merge together to provide customer satisfaction and serves in the best interests of both the library and the customer. In MLIS, marketing is targeted to recognize potential
10 Pages(2500 words)Essay
E-Marketing Strategy-Business Report
The shortcoming of the first model is that they are costlier to maintain due to the high cost of establishing and maintaining physical stores and filling them up with
12 Pages(3000 words)Essay
(Marketing Report)write a marketing report in the role of the consultant to the Board of The Birmingham Library
Thus concentrating on only one or two media is not sufficient enough for ensuring that the message has completely reached and generated awareness in the individual. This has increased the importance of electronic marketing. Electronic marketing covers a range of multiple online media sources which ensures that the customers are touched with the brand through every media vehicle, they come in contact with.
14 Pages(3500 words)Essay
Customer Relationship Management For The Birmingham New Library
The researcher formulated key objectives that enabled the researcher to offer effective research analysis during the report writing. The report provided detailed information about situation analysis and in this part; the author provided varied strategies such as use of SWOT analysis.
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing Report for the Library of Birmingham (E- Marketing) for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us