Competitive Advantage - Case Study Example

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Competitive advantage is that which an organization occupies in its own competitive arena. According to Collis and Hussey (2003), competitive advantage is realized when firm earnings are more than the expenses, at this point the firm is said to be achieving some economic rent.
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Competitive Advantage
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Download file to see previous pages In such a scenario the firm will be able to sustain its competitive advantage. This becomes a great advantage to the company since it enjoys a long - term advantage free from imitations. No matter the magnitude of competition a good sustainable competitive advantage prevails. (Collis and Hussey, 2003)
1) The market positions - Under this we have the company's structural assets, financial, reputation assets, and lastly technological assets. All these assets can greatly determine the performance of a given company.
followed. These guidelines help in the development of the firm and highly determine the competitive advantage of the firm compared to other firms. If a company takes the right path of the development track then it is likely to have a sustainable competitive advantage over the other companies and vice versa.
Rolls Royce has various sources of competitive advantage some of which are similar to those practiced by Tesco while others are different. The company has introduced a reliable business approach that has assured consistency and wealthy business. (Gilbert, 1999)
The company is applying merging and acquisition as a strategy for example the acquisitions of Cooper Energy Services, Allison Engine Company Vickers among others have helped the firm in creating new business opportunities for its marine, civil energy and defence industries. This has also widened its range of products thus creating new markets for the products.
The company has a management team that takes care of all the customers requirements, attends to them and ensures that all customers are satisfied. All the company's planned goals are well delivered on the line of recruitment, the company has filled the senior management positions with new human force thus injecting fresh ideas in the company, two third of these senior management team are selected from within the company, they therefore know how the company runs while a third are recruited outside the company who bring new notions and suggestions on improving the company's business activities. (Gilbert, 1999)
The company has got strategy of increasing the sales volume. New and modern engines have been delivered with boosted ripeness in the bass of installation. Overhaul and repair activities have also received a tremendous growth following the company's increased technological levels attached to the production of quality products. The company has realized increased assortments on its services. This had made its customer base to increase a thing that gives it competitive advantage over the other firms.
Investing in new civil engines and the capability of powering a broader range of aircrafts has given it some competitive advan ...Download file to see next pagesRead More
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The topic of "Competitive Advantage" is quite often seen among the assignments in college. Still, this essay opens a new perspective of seeing the problem. I’ll use the style for my own document.

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