Studentshare
Subjects
Marketing
Background of the Hotel Industry in Macau

Background of the Hotel Industry in Macau - Dissertation Example

Add to wishlist

Summary

The paper "Background of the Hotel Industry in Macau" discusses that the internet has played a vital role in every industry since its emergence. For any far and wide information, internet access has played a critical role in resolving the query. Today internet, apart from providing entertainment…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER92.1% of users find it useful

Background of the Hotel Industry in Macau

Read Text Preview

Subject: Marketing
Type: Dissertation
Level: Undergraduate
Pages: 33 (8250 words)
Downloads: 4
Author: mbeatty

Extract of sample "Background of the Hotel Industry in Macau"

Download file to see previous pages

The hotels' industry around the world has become increasingly competitive. Due to the role of the internet and other factors, hotels are now making strategies relating to marketing and communication through internet technology (Jalilvand and Samiei, 2012). Studies signify that visitors, before making travel, first go through such sites that contain online user reviews. The studies have also found that of the visitors to reviews, around 84% go with their decisions influenced by the reviews or word of mouth (Jalilvand and Samiei, 2012).

For lesser-known hotels, online reviews have contributed to improving their credibility and awareness in the mind of the consumers. Hence, many research studies have investigated the effect of eWOM on consumer behaviour, and results have both asserted both aspects of results. The role of consumers preference relying on the reviews and experiences of their friends, families, and sometimes even stranger still have been found to impact the marketers because many marketers do not show the true story (Jalilvand and Samiei, 2012).

Therefore, underlying research is based on exploring the impact of eWOM in the specific context of Galaxy Casino Hotel Macau. The city of Macau amalgamates the culture of the east and west that was at one time controlled as a Portuguese community. The city is situated at a distance of one hour from Hong Kong by transportation. Guangdong, a rich province of China, provides Macau with an exclusive benefit of increasing demand in tourism. The Chinese government developed a new strategy to readapt Macau for enhancing its leisure and gamble place value to the world.

The strategy was developed after Macau was returned the authority to China in 1999. The hotel industry in Macau grew extensively, and Macau Census Bureau stated that the hotel rooms increased incredibly to 20,000 in 2012 from just 9000 in 2002. This tourism growth has also attracted many big gaming operators operating in Las Vegas towards Macau, naming MGM, Wynn and Sands for building a casino in the hotel. From being a travel and tourism place, Macau has now been shifted to one of the biggest gaming centres in Asia due to the efforts government of Macau, which opened the sector of gaming for various casino drivers.

Galaxy Casino, one of the profitable bidders, was licensed for gaming to function in Macau; Galaxy Casino is situated on the Cotai Strip of Macau, China.

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Background of the Hotel Industry in Macau

Dynamics of Hospitality Industry Management

Introduction Sustainable development in the hotel industry can be defined as a holistic concept based on the need for development that is cognizant of the current needs without compromising the capacity or capability of the future generation to have their needs met.... The main aim of sustainable development in the hotel industry is to secure economic development, environmental protection and social equity.... the hotel industry is embarking on training and equipment to ensure that employees make conscious decisions that encourage sustainability....

6 Pages (1500 words) Assignment

Dynamics of Hospitality Industry Management

Barrows and Tom Powers 2008 ) Among the identified challenges in this context, Corporate Social Responsibility (CSR) can be illustrated as one of the significant issues witnessed by the hotel when practicing hospitality management, apart from being influences by rising environmental concerns and competitive forces.... The 208 rooms comprising the hotel are positioned within a picturesque site to give the visitors long-lasting and memorable experiences.... To differentiate its services, the hotel has been providing a lavish variety of amenities as well as services, such as individually controlled air-conditioned accommodation, satellite and cable programs, restaurants and bars, frivolous and sports facilities that include swimming pools, ocean driving assortment, aqua aerobics, child care room, and book library among others....

11 Pages (2750 words) Assignment

Title: HRM dissertation

Especially, macau should cooperate with its neighbouring cities Hong Kong and Zhuhai to develop its casino gaming oriented tourism industry.... After the introduction of foreign investment, macau's tourism industry is aiming to transfer itself from a gaming, culture and historical destination to a tourism, gaming, MICE and entertainment hub.... However, macau is facing serious challenges which have the potential to constrain its development.... acau is the only legalised gaming destination in China and the government is working hard to develop the tourism industry there....

67 Pages (16750 words) Essay

Resident Attitudes towards Gambling tourism in Marcao

he researcher has chosen this topic as a tourism student, because the tourism industry in Macao based on gambling, have impacted so much on the international identity and association of Macao.... With a very limited resources in the form of garments manufacturing, which is also now being lost to much cheaper labor cost in mainland China, gambling in the guise of tourism industry and in the form of lottery, casinos, games of fortune and horse and dog races, as well as the trendy online gaming, have become Macao's last resort for economic survival....

38 Pages (9500 words) Essay

Food & Beverage Department: the Grand Hyatt Macau

This study is based on the context of ensuring that the performance of the Food and Beverage department at the Grand Hyatt Macau is up to the standards of the hotel and hospitality industry as well as the standards of the Grand Hyatt hotels.... In the paper 'Food & Beverage Department: the Grand Hyatt macau' the author discusses training and development, which are some of the tools which can be used in order to maintain the utmost efficiency and quality of goods and services....

14 Pages (3500 words) Thesis Proposal

Investigating the Employee Perception on the Effectiveness of Training and Development in the Food and Beverage Department at the Grand Hyatt Macau

The study will be particularly helpful for the management of the Grand Hyatt hotel in macau as they can explore the existing weakness in the systems and devise strategies to remove these weaknesses.... The purpose of this paper is to explore the type of ongoing training and development programs that are present in the food and beverages department of Grand Hyatt hotel of macau.... The growth of the hospitality industry is largely dependent on the type of customer service that is provided by hotels....

15 Pages (3750 words) Research Proposal

Training and Development in Food & Beverage

In the paper 'Training and Development in Food & Beverage' the author analyzes the perception of the employees over the effectiveness towards the training that they receive in food and beverage department of Grand macau.... The study further revealed that Grand Hyatt macau hotel has taken due policy of providing regular training and development to its employees for attaining its predetermined targets....

57 Pages (14250 words) Dissertation

Macau Rapid Economic Growth: Supporting the Transport Sector and Stimulating Growth in the Region

Research is presented that collates the opinion of investors and macau residents' dissatisfaction with the available transport infrastructure.... macau has a well-developed transportation network, it is predominantly obsolete and incapable of accommodating the current high volumes of traffic experienced in the sector as it was established by the colonial Portuguese administrators years ago hence is incapable of sustaining the regions current rapid expansion.... macau was previously a major exporter of textile and garments but its dependency on imports has rendered it vulnerable to various global economic downturns crisis including the Asian financial crisis in the late 1990s and the current prevailing global financial recession....

33 Pages (8250 words) Research Paper