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Marketing Essays

Result for Subject Marketing:
19897 essays
Is Raynair an unethical business Ethical and Philosophical approaches Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The company’s C.E.O since 1994 was Michael O’Leary, who has been incessantly criticized for his harsh and supposedly unethical management style. Just a year after the company was unveiled; it serviced two turbo prop aircrafts, which flied about 82,000 passengers.
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The Role of Social Networks in Empowering Consumers Marketing Literature review
12 pages (3556 words) , Download 2 , Literature review
Free
With the advent of Twitter and Facebook, social networking sites have now become an integral ingredient in modern lifestyle (Kahle, and Valette-Florence, 2012; Evans, 2010). Organizations, as a part of the current global business forum, are increasingly feeling the need for engaging with the community to which it provides their service.
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Business Research Marketing Dissertation
5 pages (1422 words) , Download 2 , Dissertation
Free
Depending upon the fundamental nature, this exploratory research generally concludes a perceived problem that may not truly exist. This exploratory research generally relies on secondary research methods (Tracy, 2012, p.96). On the other hand, qualitative research is a specific method of inquiry implemented in several academic disciplines.
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Tesco PLCs Environmental Audit Marketing Coursework
6 pages (1596 words) , Download 2 , Coursework
Free
Leading global business organizations are trying to implement unique and effective strategies in order to reduce several threats like intense market competition, economic and social challenges. The study is all about Tesco Plc. UK retail market is highly competitive as several leading organizations are competing with each other. Tesco is one of the leading global retail chains.
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Analysis of the Companys External Business Environment Marketing Coursework
7 pages (1968 words) , Download 2 , Coursework
Free
Effective implementation and control of the strategies undertaken against the threats and weaknesses must lead to the elimination of weaknesses since it is under the control of the company, but it may not eliminate the threats fully since it depends on the macro-environment and can only be minimized with efficiency (Herzog, 2010, p.27).
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Crises Communication, Its Concept - Vodafone and Exxon Mobil Marketing Essay
6 pages (1681 words) , Download 2 , Essay
Free
The organizations are affected badly due to the crisis. It brings a situation including complex systems within the organization. Every company is subjected to some amount of crisis, which is simply unavoidable (Lyu, 2012). Thus it becomes important for the organizations to deal with these events which are providing threats.
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Performance of Perma-Wood Solarium Marketing Assignment
2 pages (1724 words) , Download 3 , Assignment
Free
The company has excelled in glazing, heat mirrors, specialty wood, door and windows, and HVAC services for the last 32 years of its history and continues to enjoy a wide range of customers in this country. Although the company has not managed to establish its operations in the industry, it has managed to remain a profitable entity each year.
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Theories behind Pricing Strategy As Applied By Apple Company Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Choosing the right price for the product sold in a market is very important. This is because it helps in conveying the price-quality signal. Normally, price signaling occurs when the prices charged for a particular product reflects the quality of the product sold (Landsburg, 2011).
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The Expansion of Ski Dubai to Ski Kuwait Marketing Essay
12 pages (3526 words) , Download 2 , Essay
Free
This paper would propose comparative business studies and strategies involving the shifting of the famous Ski Dubai, a premier ski resort, attached to the equally famous Emirates Mall of Dubai, to the Avenues Mall of Kuwait. The analysis presents a comprehensive report on the various interrelations between the tourism industries of these two rapidly growing cities.
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Target Market of Tesla Marketing Essay
7 pages (1936 words) , Download 3 , Essay
Free
In recent times, the degrees of competition among business firms have increased significantly. The consumers in the market have access to various types of goods and services in the marketplaces. Thus, in order to popularize the product of a company among the consumers, product marketing has turned out to be an indispensable business task.
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CocoBanas Cocoa Beans Marketing Research Paper
12 pages (2000 words) , Download 2 , Research Paper
Free
The author analyses the Canadian cocoa bean market looking at the market segment, opportunities, market size and competitors. He also looks at the market constraints and market environment and market mix in relation to the entry of CocoBana into the Canadian market. CocoBana is a joint venture business operated by Prince Khalid of Saudi Arabia.
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Difference between Entering the Markets USA and Austria Marketing Essay
5 pages (1661 words) , Download 2 , Essay
Free
Accommodation of new cultures in a market requires sensitivity and a lot of research on different values and principles that come in with the parties involved. Hofstede’s cultural category theory is a framework against which cross-cultural communication is based. The theory describes the effect of a social setup’s culture on the values of the members present and how these values relate to behavior.
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Tip Top Accessories - Elements of the Extended Marketing Mix Marketing Essay
5 pages (1428 words) , Download 2 , Essay
Free
The extended marketing mix is considered to be a different combination of different marketing activities that are undertaken by a firm in order to meet the need of the market it is planning to cater to.  The marketing mix consists of four elements, each of which has its own separate importance.  These elements are Product, Price, Place, and Promotion.
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Trust-Mart expansion on to UKs supermarket retail market Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 2006–2009, the turnover of China’s supermarket retail industry had improved from 51.2 to 86.4 billion USD.
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Consultancy Skill and Organisational Change Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The vitally of change is evident in the adjustments made by organisations in their goals. There are several elements that contribute to this observation. External and internal changes are usually the classification maintained by organisations.
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Business Analysis Plan: SingTel Marketing Assignment
17 pages (4692 words) , Download 2 , Assignment
Free
PESTEL analysis is the analysis of certain external factors of the entity which are; Political, Economic, Social, Technological, Environmental, and Legal. This analysis is an important component of the business analysis of a company as it provides a comprehensive view regarding the external environment in which a company operates.
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Correlation and Covariance Relationships Marketing Essay
5 pages (1522 words) , Download 2 , Essay
Free
Correlation according to Cohen (2003) can be defined as the description of the degree to which two variables are related to each other. For example, how is coffee business growth related to the weather patterns? Correlation can either be positive or negative meaning a single variable can affect the other positively or negatively.
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Buyer Behavior Proposal Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The result of the study revealed that most men students preferred PlayStation and X-Box over Wii and information was acquired through advertising and their friends. They purchase for their free time which used mainly for playing sport, strategy, and role-play games. The participants were enjoying the games either they play it in solo, online and/ group playing and categorized from avid gamer to regular gamer.
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Rebak Island Resort Services Analysis Marketing Essay
16 pages (4741 words) , Download 2 , Essay
Free
It presents to the visitors a large number of facilities and amenities that are evaluated to be the best in standards against the other hotel companies spread around the region. The hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities.
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Industry and Market Analysis: A Coffee Shop in Smithfield Marketing Essay
13 pages (3831 words) , Download 3 , Essay
Free
Dublin is the capital city of Ireland. Specifically, Smithfield is located on the Northern side of Dublin. Between 2008 to 2010, commercial and residential developments in Smithfield have been rampant. Because of the continuously increasing number of local and international investors in Dublin, rentals of prime offices and retail properties are expected to stabilize in this area (Hollis 8).
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Marketing Strategy for Starbucks in Trinidad and Tobago Marketing Research Paper
12 pages (3252 words) , Download 5 , Research Paper
Free
Starbucks has capitalized its unique positioning in the market by developing outlets that are furnished with the finest quality furniture which is comfortable for the customers along with supporting amenities such as music, Internet facilities and handicapped access so that the customers are provided with a sensational feeling of enjoyable ambience in the outlet.
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Tata Cross Culture Marketing Analysis Marketing Essay
11 pages (3403 words) , Download 3 , Essay
Free
Tata Nano is popular for the world’s cheapest car that is built by Tata Motors India achieving great efficiency in terms of price, seating space and fuel. Tata Motors focused on the top 15% to 20% of the Indian population that commute by two-wheelers. This case study reports a successful milestone of Tata Nano, one of the cheapest cars in the world manufactured under the vision of Ratan Tata.
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Efficient Market Hypothesis and Market Behaviour Marketing Coursework
7 pages (1750 words) , Download 3 , Coursework
Free
Occasionally, due to the availability of certain information, investors will act as if directed in one way or another.  The decision to act this way may end up being wrong or right for all investors. When the price of a stock can be influenced by a “herd” on Wall Street with prices set at the margin by the most emotional person, or the greediest person, or the most depressed person.
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The Luxury Market: Chateau Mouton Rothschild Marketing Article
7 pages (2117 words) , Download 3 , Article
Free
Château Mouton Rothschild has been able to create something for its hard fan followers and has ensured that it is a product category in itself. It is in the category of conspicuous consumption, where a consumer purchases a product more for the purpose of satisfying a certain monetary display or that of wealth than the purpose of fulfilling a need.
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Product of Gain Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Though these factors and forces may vary depending on the specific company and industrial group, they can generally be divided into broad micro environmental and macro environmental components. Trade has significantly improved due to many factors that have greatly advanced the marketing options.
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Contemporary Marketing Marketing Essay
5 pages (1689 words) , Download 2 , Essay
Free
In addition to this, strong brands are also crucial in profit-making through increased margins, in addition, to a more favourable response from customers to increases and decreases in price, greater intermediary or trade cooperation and support, and more effectiveness in communication and brand extension and licensing opportunities.
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Service Marketing Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Reflective Essay-The Apple Store 1. A) Back-end Flowchart: 1. B) Front-end Flowchart: 2. Explanation of significance of the service encounter Statistics state that Apple has a total of 326 stores, much more than the figure of 60 million people who visited Walt Disney Co.’s parks.
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Whopper Freakout Marketing Campaign for Burger King Marketing Term Paper
5 pages (1356 words) , Download 2 , Term Paper
Free
The majority of the consumers were astonished to hear that their burger of choice had been removed from the menu. Their responses were recorded using a hidden videotape, and this was developed into a seven and a half minutes documentary. The documentary was posted on the Internet and the campaign was launched to mark the 50th anniversary of Whopper.
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Marketing Plan-Situation Analysis Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The company did great to meet the demands of the bikers by providing them a Cyclocross bike in a complete package that includes the aluminum frame. The competitors for Masi CXR in the category of entry level are Fuji (Cross 3.0), Jamis (Nova Pro) and Specialized (CruX comp Disc Apex) (Josh, 2012).
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Personal reflection on learning Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
The traditional method of teaching, which calls for a passive role from the part of the learners, has already been outdated and no longer considered the norm or the standard for best teaching practices. What this means is that in the classroom setting such as in my Marketing class, students are expected to participate and be part of the learning process.
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Disadvantages of the Yellow Pages Marketing Campaign at DiFeo Glass and Mirror Water Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
The company, which is owned by Michelle DiFeo, operates within New York’s Westchester County and has relied on the Yellow Pages for marketing since 2004, thereby ignoring other options of advertisement that are being adopted by many companies nowadays especially in the wake of the internet explosion. The study is conducted by issuing questionnaires to a sample of 50 potential customers.
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Castle Bingo: Marketing Wing of Castle Leisure Marketing Essay
10 pages (2000 words) , Download 2 , Essay
Free
The study is conducted to dig out and formulate a structural correlation between the importance of customer database and the improvement in Customer Relationship Management (CRM). For instance it will be discovered about numerous types of customer related data which will be required by the marketing personnel.
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Global marketing and communication Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Introduction The world of 21st century is an era of supreme professionalism, fast paced development and tremendous competition. As a result of this fast paced life that is becoming the normal trend in various cities around the world, the demand for new products and services is tremendously rising at a fast and steady rate.
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Marketing Across Cultures Such as a China, Japan, and India Marketing Term Paper
10 pages (2698 words) , Download 2 , Term Paper
Free
There are One main problem that is likely to be encountered in all three countries is the language barrier. None of these countries have English as the most common language and people communicate in their local dialect most of the time meaning it will be difficult for an individual who is not familiar with them to transact any sort.
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Organizations Mission, Vision, and Goals - Case of the Turning Point Marketing Assignment
7 pages (2018 words) , Download 2 , Assignment
Free
The main aim of the organization is to focus on providing support-based recovery to female victims of drug addiction in the geographic location of Singapore. Though the World Drug Report of the year 2008 revealed that Singapore has significantly low cases of substance abuse, yet the reality is highly challenging and controversial in nature (Dara Drug & Alcohol Rehab Asia, n.d.).
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Service Gaps Model and Service Profit Chain Marketing Essay
13 pages (3720 words) , Download 4 , Essay
Free
Managerial Implication In the modern world, marketing managers of a service firm repeatedly use marketing jargon like customer-driven service offering, continuous performance improvement, and others, but the interesting fact is that only a few of them understand the practical implication of service quality gap Landrum et al (2007). 
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Marketing Communication Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
This research will begin with the statement that marketing refers to the ways companies use to introduce their products in the market and to make people aware of their new products and services. The role of effective marketing campaigns and use of proper marketing mix are very important in the successful marketing of a product.
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Zara case company analysis report Marketing Essay
21 pages (5250 words) , Download 6 , Essay
Zara Company Analysis. Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy. This paper shall give an in depth analysis of the company’s internal and external environment.
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Tillies Day Spa High-End Destination Marketing Term Paper
11 pages (2870 words) , Download 2 , Term Paper
Free
Staff shall greet these women with smiling faces and a glass of their favorite cocktail drink. Special attention shall be paid to cleanliness. However, the staff shall not be dressed in uniform but as per the respective themes that will vary on a daily basis. These themes include African, American, Thai, Arabian, and various others.
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The Environment of the Mobile Phone Market in Chile Marketing Essay
8 pages (2589 words) , Download 2 , Essay
Free
The study has been prepared for understanding the environment of the mobile phone market in Chile. The main focus of the study is proposing a recommendation of the entry strategy of Apple into the Chilean market. The study will start with a brief introduction of Apple Inc and its products. It will reflect the recent internal problems of the company and the targeted customers.  
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Etihad towers hotel Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is highly accessible by its potential customers due to its proximity to the airport, city shopping malls, and central business district area. Some of the features attributed to this hotel include 396 rooms and suites that are spacious and elegantly designed; in fact, these rooms offer a lifestyle, which is integrated with advanced technology (Jumeirah, 2013).
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An Investigation of Unilever Performance Management Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
An Investigation of Unilever Performance Management III Research Methodology A study has to have a clear and effective research methodology in order to successfully carry out its purpose to investigate the effectiveness of the SMART system of performance management once applied in Singapore Unilever.
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Restaurant Design - Concept, Color, Lighting and Acoustics Marketing Essay
8 pages (2146 words) , Download 3 , Essay
Free
The color scheme is very important to the ambiance of the restaurant, and for the theme that the restaurant chooses. Therefore, the problem is that the restaurant needs to be able to choose the right color scheme. Lighting is very important for the above reasons. The problem is in choosing the right kind of lighting.
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Paradoxes in Global Marketing Marketing Assignment
3 pages (1112 words) , Download 2 , Assignment
Free
The presenters included a discussion on the dimensions of culture based on Hofstede’s framework. The lessons included identifying the dimensions of culture from the presenters’ and students’ national origin and to determine the validity of sharing or manifesting the dimensions noted, according to Hofstede’s framework.
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Levi Strauss Signature: A new Brand for Mass-Channel Retail Stores Marketing Coursework
19 pages (4750 words) , Download 4 , Coursework
Free
This essay has provided significant information regarding the distribution policy and channel used by the Levis company for the supply of jeans and other apparel products in the European market. Merchandising is quite essential for the success of the product in the market due to which it has also been considered in the study.
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Branding and Product Life Cycle Marketing Essay
3 pages (1066 words) , Download 2 , Essay
Free
The introduction stage of the product life cycle is characterized by the low sales growth rate of products. In this stage, the products are newly launched in the competitive marketplace by the organizations. In this product life cycle stage, a monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage.
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IKEA and Macro Environment Analysis of UK Furniture Industry Marketing Essay
13 pages (4346 words) , Download 6 , Essay
Free
In spite of the bleak prospects of the furniture industry, IKEA has been generating a decent amount of profitability. The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
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Marketing Planning - Resources and Capabilities of Coca-Cola Marketing Book Report/Review
10 pages (2892 words) , Download 3 , Book Report/Review
Free
As the consumer demands are ever-changing, this industry has also constantly evolved over the years. The emergence of new entrants and constant innovation by the existing firms in this industry has induced tough competition (Ahmed 35-50). Companies are now planning strategies to increase the sustainability of their organization’s growth.
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Marketing in success of any business Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Situational Analysis Essay Name: Course: Tutor: College: Date: Situational Analysis Essay Marketing plays a great role in the success of any business but only a few marketers are able to achieve the success due to high and stiff competition involved. This has led to some companies to indulge in unhealthy and unethical plans so as to emerge the winner in the competition but unfortunately, they have in the long run found themselves making insignificant profits or making total loss.
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Fundamental of marketing Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It will come into the market with a big difference and improvement as compared to other toothpaste dispensers. First it is aimed at improving hygiene of the users by dispensing only the required amount of tooth paste at a time hence minimizing wastage. In addition, it will ensure increased independence and high level of hygiene unlike other dispensers as it will have reduced need for stuff support at the time of its use.
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