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Marketing Essays

Result for Subject Marketing:
19702 essays
Case Study Analysis: Alpen Bank Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
The case study deals with the analysis of the business strategy of the launch of credit card in Romania by the Alpen bank. The bank has planned for a business strategy to launch a credit card in Romania but only if it can bring in a profit of € 5 million in the consumer bank segment.
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Sara Lee Corporation Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Name: Institution: Course: Tutor: Date: Sara Lee Corporation Case Study Company Analysis Sara Lee’s Retrenchment Initiatives In a strategy designed to try and boost the company’s profit margin by an approximated amount of 12% by the year 2010, Sara Lee Corporation developed a strategy that saw it retrench eight of its business units in the year 2006.
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Marketing Plan of Red Bull Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
By providing an overview of the geographical markets, overall market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the researcher is able to determine a great deal with regards to what may take place within the future without ever having to suffer the risks.
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Implementation of Marketing Strategies Marketing Assignment
13 pages (4286 words) , Download 2 , Assignment
Free
The present research study endeavors to produce ways to implement marketing strategies for British Sugar. British Sugar was founded almost 100 years back. Today the company can boast about being one of the leading sugar producers in the UK. The company is into several types of products like sugar, aggregate, animal feed, bioethanol, electricity, food center, tomatoes, TOPSOIL, and LimeX.
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Importance of Diversity in Managing People Marketing Essay
8 pages (2363 words) , Download 3 , Essay
Free
The term diversity plays a decisive part in structuring the design of an organization. Practicing diversity in a work environment can lead to increased productivity which can trigger creativity in the work pattern of the employees by a greater level. The activities linked with diversification intend to minimize problems related to the performance of different types of roles pertaining to the job.
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Customer Experience in the Service Economy Marketing Dissertation
40 pages (9621 words) , Download 5 , Dissertation
Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers. With the aim to evaluate the impact of service quality and customer satisfaction on customer loyalty, three objectives were set.
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Evolution of Multinational Telecommunication Companies Marketing Personal Statement
9 pages (2720 words) , Download 2 , Personal Statement
Free
Telecommunication means communicating to distant places with the help of technological means. The early technologies used for telecommunication were visual signals, telegraphs, flags, heliographs, telephones, satellites, etc. However, the modern picture of telecommunication has changed. Now telecommunication signifies complex telephone networks.
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Social Media Networking and Mobile Application Marketing Dissertation
4 pages (1394 words) , Download 2 , Dissertation
Free
These salons can also launch dynamic videos on their Facebook page, register appointments, bookings, and information sharing on behalf of the company (Thomson “Is B2B Social Media Marketing behind B2C"). The company also supplied its distributors and suppliers with various educational resources to enhance that social marketing strategy.
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Evaluation of Internet Activities - SOGO Marketing Dissertation
8 pages (2197 words) , Download 2 , Dissertation
Free
The internet-based activities of the departmental stores have changed the behaviour of customers over the years due to the facilities of the advanced software, technologies and web-based solution employed by the department stores. The online access to products offered by the departmental stores has brought the consumers closer to the industry.
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Alpen bank. SWOT Analysis Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case SWOT Analysis. SWOT analysis is a strategic marketing tool that helps to determine the internal strengths, weakness and external opportunities, threats of an organization. Alpen Bank is a potential Romania banking organization that is popular for excellent client service.
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Marketing Mix Strategy at Canadian Dessert Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
In recent times organizations are focusing on matching its products and their customers’ needs through the use of elements of a marketing mix that include products, price, promotion, and place. This helps the company to have an advantage over its competitors. The marketing mix helps the company overcome the challenges that are a result of the unpredictable and changing the macro environment.
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Recruitment and Selection, Ethical Issues in Non-Profit Organizations Marketing Essay
5 pages (1569 words) , Download 2 , Essay
Free
A nonprofit organization or an NPO can be described as an organization which is legally constituted and use their excess revenues towards its development and growth instead of distributing dividends. They are established with the objective of engaging and supporting activities of private or public interest without having any monetary or commercial profit.
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Marketing Segmentation and Marketing Strategy Marketing Coursework
6 pages (1777 words) , Download 6 , Coursework
Free
Most of the time management applications (apps) focus on ascertaining and managing the time spent on projects that are related to work, professional purpose or at the office. The time management apps available in the market are concerned about managing the official functions and fitting them into the schedule.
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Pepsi Co and Coca Cola Stock Analysis Marketing Essay
6 pages (1433 words) , Download 2 , Essay
Free
The Adjusting closing has been taken for calculating returns and risk. The average returns are negative (-0.15). The latest price at which Pepsi co Philippines traded is 6.19, it is 10.03% below its high 52 weeks of 6.88. The listing of Pepsi co-products is primarily on the Philippines Stock Exchange (Financial Times, 2013).  
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Influence of packaging on consumer attitudes and perceptions in the luxury market Marketing Dissertation
40 pages (10000 words) , Download 3 , Dissertation
The luxury industry is expected to adapt to the economic realities that have been triggered by the global recession. Consumers prefer products that combine the luxurious aspect with cheap cost of running or sustainability. Consumers are willing to invest in products that are perceived to be specialized and reputable.
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Market Analysis of Talis Spa Marketing Term Paper
9 pages (2250 words) , Download 3 , Term Paper
Free
Majority of the tourists visit places like Dubai or Abu Dhabi. Very few people are aware of a place like Al Ain. However, the diverse geographical nature in the form of the greenery and less humid condition can be just the thing the visitors would require. Hence the Talise Spa situated in Al Ain a lot of potentials to become a major player.
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Investigation of Financial Conservatism in the United Kingdom and China Marketing Dissertation
32 pages (9090 words) , Download 4 , Dissertation
Theories of financially conservative policies are compared to gain insight into relationships between economic-financial crises and the strategies or firms that are considered financially conservative. The financial data from conservative firms is analyzed empirically to prove the hypothesis that economic and financial crises and the structure of financial policies based upon conservative idioms are mutually inclusive.
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Determinants of financial conservatism in the United Kingdom and France Marketing Dissertation
46 pages (11500 words) , Download 4 , Dissertation
This study indicates that financial conservatism is critical to set an effective corporate governance system in any firm. The cases study of ECB, Alcatel-Lucent, and Ericsson presented here support this evidence, although the test sample is narrow. We have provided evidence that financial conservatism is independent of financial distress.
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Market Performance of General Mills Company Marketing Case Study
3 pages (909 words) , Download 2 , Case Study
Free
Over the years, the management and progress of the company have been very unstable. The main strategic problem is that the company has lacked a good strategy to follow in defining its market, what they deal in, and the way of expanding its company. The other main problem of the company is the tactical nature they use to do their activities.
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Market Analysis of Energy Drinks Marketing Assignment
16 pages (4396 words) , Download 5 , Assignment
Free
The owner of Krafting Daeng was requested to manufacture and market a new energy drink with a completely new flavor. The main objective of Red Bull was to sell energy drinks with a unique taste that appealed to the people living in western countries. It sold more than one million cans in its first year and decided to expand into UK, USA, Hungary, and Germany during the tenure 1992 to 1997.
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Analyzing and Reporting Results Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
They are more knowledgeable and sophisticated than the standard consumers. They are characterized as industrial, institutional, intermediate and government or public sector organizations. The industrial organizations are usually more risk averse and will buy more proven brand name products.
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Management Strategy and Policy Research - Aramex Marketing Research Paper
15 pages (3914 words) , Download 4 , Research Paper
Free
Generally, Aramex was established in the year 1982 by Fadi Ghandour, who is also the current CEO of the company (“Aramex: Background”). The major product and service offerings of the company are International, Express, Domestic Express, Freight Forwarding, Logistics, Shop & Ship, and Catalogue Services.
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Integrated Marketing Communications and Customer Satisfaction Marketing Assignment
5 pages (1452 words) , Download 3 , Assignment
Free
BERVET should develop a single communications strategy, the basics of which should be followed for each target audience that has been identified from the entire market. This strategy has to be used “as the basis for executing each communication function” throughout the marketing process by using a wide range of channels of communication.
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An Enquiry into Branding at Nike Marketing Essay
16 pages (4460 words) , Download 2 , Essay
Free
Over the years, Nike has been one of the most popular brands around the world (Davis, 2010). The exposure that Nike enjoys around the world for their sporting brands is so high that most people can easily identify the brand. The success of Nike's branding drive is so glaring that most people it provides an exemplary platform for other businesses emulate and attempt to reproduce and recreate.
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Value-Based Marketing and Market Penetration Marketing Article
19 pages (4766 words) , Download 2 , Article
Free
The article in question analyzes the means by which thou you based marketing can be used in pharmaceuticals to ensure that long-term ability to innovate and value is not lost. Moreover, the article indicates that the pharmaceutical firms have suffered a great deal with regards to the public image in the past three years as exorbitantly high prices have not been able to integrate correctly.
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Buyer Behaviour regarding Volkswagen Beetle - Think Small Campaign Marketing Essay
5 pages (1600 words) , Download 3 , Essay
Free
Volkswagen employed a radical ad campaign to sell Beetle to the U.S market. The reason for this aggressive strategy was that World War II had recently taken place and this model had been built in Germany which could easily account for its failure in the U.S. The "think the small" campaign was launched to counter this and to differentiate the product from competitors who were selling larger cars.
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Strategic Marketing Management as the Future of Business Marketing Essay
10 pages (2827 words) , Download 5 , Essay
Free
Through the mix, the marketer is able to create a link with the targeted group. Marketing mix management deals with the matching of resources of the organization with largely profitable marketing prospects (Ramesh, 2008; Koekemoer, 2004). The main aim of the marketing manager is to present the marketing mix to the customers or the potential customers as a coordinated entity.
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Corporate Strategy:Gazprom - Paradoxes Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
After ensuring that Gazprom was under state control, Vladimir Putin acknowledged amendments on the federal law regarding gas supplies in Russia allowing the government to control interest in the gas monopoly
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Marketing Across Cultures - Expansion of Food Brand into Turkey Marketing Essay
8 pages (2359 words) , Download 2 , Essay
Free
Turkey represents a viable market for entry if certain operational components of the business model are altered. The company, prior to Turkish entry, must be considerate of the religious practices of Turkish consumers, the infrastructure for distribution, the prevalence of competing food producers, the cultural characteristics of the society, and economic conditions in the state.
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Relationship between Customers Expectations and Marketing Strategy at Low-Cost Airline Company Marketing Dissertation
56 pages (9993 words) , Download 3 , Dissertation
This study is quantitative in nature as it involves identifying the impact of customer expectations on marketing strategies of Easy Jet with the help of the SERVQUAL model. By selecting a sample of 100 passengers who had traveled through Easy Jet’s airline services, the researcher adopted the purposive sampling technique.
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Statistical Analysis and Interpretation for Etisalat Telecom Corporation Marketing Essay
9 pages (2269 words) , Download 3 , Essay
Free
Demographic splits and financial statements take an important position in the developing world due to important information that business people acquire from the analysis of demographic splits. The splits allow for the analysis and developed information regarding the position of the youth market and the overwhelming occurrence of the grey market across the globe.
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Customer and Market Profile - Brain Reader Marketing Assignment
8 pages (2387 words) , Download 2 , Assignment
Free
This paper describes a product that is considered to be a breakthrough in the scientific and psychological field. The product has been named ‘Brain Reader’. The main purpose of the commodity is to convert the different signals transmitted in the brain of human beings into electrical signals that might be reproduced in the form of words or commands for computer programmes.
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Marketing of Schoolies Week Marketing Research Paper
11 pages (3239 words) , Download 3 , Research Paper
Free
This paper will cover the problem statement and the research methodology of ‘Schoolies’ Week – a tourism event that takes place in Australian Gold Coast, involving students who have completed their Year 12. The problem statement is centered on significant negative publicity that has resulted from civil disturbance, caused by drunken ‘Schoolies’.
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Corporate Communication Strategy- Case of Toyota Marketing Essay
11 pages (3538 words) , Download 5 , Essay
Free
Toyota's brand reputation fundamentally relies on the quality, safety, reliability, and customer focus that continuously strives for excellence in design and improvement (Quelch, Knoop & Johnson, 2010; Stewart & Raman, 2007). In the past decade, the company had faced a serious crisis situation with its quality problems regarding sticking gas pedal and uncontrollable acceleration.
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Marketing - Progress of the Work Marketing Essay
3 pages (942 words) , Download 2 , Essay
Free
The aim of this message is to show my boss the progress of the work. Progress will be measured in terms of compliance with the progress on-site with the schedule. The schedule will be shown with a blue line on the graph of calendar days vs. progress in terms of the units of work while the achieved progress will be shown with a red line on the same graph.
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Setting and Developing Marketing Capability Marketing Essay
8 pages (2323 words) , Download 3 , Essay
Free
The complexities of the present business environment call for a more systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment. A marketing audit is a comprehensive, systematic, and independent approach that can help the managers towards the achievement of organizational objectives.
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Marketing Strategy for Business of Express and Star Marketing Essay
32 pages (9145 words) , Download 3 , Essay
Express & Star is one of the daily titles of MNA media and boasts as one of the largest daily newspapers sold in the UK. There are more than 100,000 daily sales and Express & Star alone has the capacity to reach almost 40% of all the adult population in an average week. Despite the high penetration level of MNA media into the local market, the company is looking for new ways to generate revenue.
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Perspectives of Perfume Brand in the UAE Market Marketing Essay
7 pages (1525 words) , Download 3 , Essay
Free
The United Arab Emirates is ranked as the seventh-largest oil producer in the world. It provides minimal restriction and encourages a free economy that supports international trade, private sector activities, and capital movement. The economy of the UAE has proved to be resilient despite the impact caused by the global economic downturn.
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Under Armor: Industry and Competitive Analysis Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
The organization was founded in the year 1995. The name of the founder is Kevin Plank. He was a well-renowned football player and the captain of the Maryland University football team. Kevin Plank has started its business from the basement of his grandmother located in Washington, D.C. By the end of the year 1996.
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Way Hybridism Is Central for a Sustainable Retail Business Marketing Essay
4 pages (1070 words) , Download 2 , Essay
Free
Retailing refers to the process of selling specified services and commodities to consumers. Retailing customarily entails the selling of small lots or individual units to numerous clients by a business designed for that specified duty. Also, retailing started a number of years ago when peddlers initially started hawking their commodities and when the foremost marketplaces were developed.
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Marketing Plan for Toyota Marketing Research Paper
14 pages (3500 words) , Download 3 , Research Paper
Free
There are various prominent aspects that have made the company attain the position of the market leader. The differentiation strategy of such company as Toyota Motors has made it possible for the business to get the benefit of almost monopolistic presence, especially it can be attained within developing countries. 
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Retail Marketing Mix in Australia Marketing Essay
12 pages (3495 words) , Download 2 , Essay
Free
Owing to its significance, the effective implications of globalization have also brought a revolutionary change in the retail sector all over the world in the 21st century emerging as a pillar to socio-economic developments; thus, motivating governmental regulations to control the rapid growth and outflow of the retail sector in the benefits of the consumers and the economy on the whole.
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Customer Relationship Development Process in Global Marketing Marketing Essay
12 pages (3452 words) , Download 2 , Essay
Free
The study focuses on how the customer relationship development process helps in facilitating smooth communication and interaction between the business partners and the customers. The study will also lay emphasis on crisis management and suggestions to improve the supply chain. Service recovery to a service failure would help in the restoration of the brand image of a company.
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Global Marketing Strategy of Toyota Marketing Dissertation
45 pages (10529 words) , Download 3 , Dissertation
In this particular dissertation kind of assignment, the focus is on designing a competitive edge for the organization of Toyota. Since the company Toyota is dispersed and scattered across multiple countries around the world, the focus is on designing a global marketing strategy for Toyota.
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Globalization, Marketing Decisions and Trade Policy Marketing Essay
5 pages (1466 words) , Download 2 , Essay
Free
Most of the countries have relaxed their trade policies and removed the trade barriers (SmallBiz Connect, 2013). This has resulted in the establishment of various free trade agreements among different countries and led to the creation of the World Trade Organization (WTO) and GATT (General Agreement on Tariff and Trade).
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Integrated Marketing Communications Tools on Brecon Jazz Festival Marketing Case Study
7 pages (1750 words) , Download 3 , Case Study
Free
As business and marketing have become a lot more competitive in nature; marketers are looking to adopt a lot more integrated approach in case of promotion by using all the elements of the promotional mixes to maximize the impact of the communication. For event marketers, use of IMC would be critical to the success of the organizers both in order to create awareness and increase sales.
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An Analysis of Canons International Market Marketing Essay
12 pages (3681 words) , Download 2 , Essay
Free
Chinese citizens are hedonistic and swayed strongly by group sentiment in the social environment whilst Japanese consumers, the home country, are attracted to Canon through years of perception of quality built with longevity as a brand in this country. In the USA, consumers markets are attracted to the lifestyle-centric promotion and brand expansion opportunities provided by Canon.
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Differentiation Generic Strategy of Spinneys Supermarket Marketing Research Paper
4 pages (1352 words) , Download 3 , Research Paper
Free
The dynamic manner in which the business environment is changing has prompted various businesses to align their operations in relation to these changes. The competitive nature of the business and the increasing operating costs of doing business have seen many firms draft various strategies to remain competitive in their industry.
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Electronic Media: An Element of Popular Culture Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The main problem is that technology and culture work together and have always been integrated through one another. The former cannot work without the contribution of later. Their co-production and co-dependence makes their synergic relationship imperial for human race. With the expansion of technology, mass media became inevitable phenomena for human beings.
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Experience as a Project Manager of IRTC Marketing Assignment
5 pages (1406 words) , Download 2 , Assignment
Free
Our criteria for selecting one or a few sellers to participate in the contract are brands and end-users feedbacks about them. Statistics won’t like so I used to collect feedback from different types of end-users. One of the trickiest parts is contract negotiation, as a project manager, I always see to it that the contract would always in favor of the company. 
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