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Marketing Professional Practice - Essay Example

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Marketing Professional Practice Contents Contents 2 Recruitment and Selection 3 Ethical Issues in Non-Profit Organizations 4 Social Media for Promotion 5 References 7 Recruitment and Selection A nonprofit organization or an NPO can be described as an organization which is legally constituted and use their excess revenues towards its development and growth instead of distributing dividends…
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Marketing Professional Practice

Download file to see previous pages... Thus, it is very evident that since these organizations cater to a wide range of sectors and industries, the manpower should be equally diverse, in terms of their educational and cultural background, experience and social exposure. One of the important criteria for selecting employees will be finding candidates who are service oriented. Their objective is to help the most unattended and unrecognized individuals and groups of the society (Burgos 2013, 23-26). The people working in these organizations should be able to handle and carry on the tasks properly. There is shortage of funds and many times the salaries of employees are delayed. In case of smaller organizations, the problems are more acute. The candidates applying for such an organization should be aware of this issue and should comply with it. Even the chief executives and other senior management teams perform many roles, compared to their peers in bigger and private organizations (Dolnicar; Lazarevski 2009, 280-290). Low packages and even lesser incentives are the common issues which results in low employee morale and high attrition in these organizations. ...
The candidates must comply with the ethical norms and regulations and should be strict in terms of ethical practices. Not for profit organizations often face crisis of funds, crisis of employees and sometimes crisis of available projects. To overcome and minimize these issues, NPO’s need individuals who are able to show leadership qualities even in these crisis situations. Though the requirement for technical assistance and management is low compared to other private organizations, there has to be a minimum balance and smooth flow of the projects. For this, ideal candidates should be equipped with sufficient training and experience. This training and experience is required to handle the technology and the management functions of the organization. Ethical Issues in Non-Profit Organizations In an economy which is highly uncertain, non for profit organizations have started experiencing a rise in unethical practices. In the last few years, complaints regarding ethical violations by top management and leaders have surfaced in the industry. This has grabbed a good amount of attention and concern from the public. Even though the number is less in comparison to profit and big industries, this number is rising constantly. Apart from this, a large number of ethical issues have started to arise which has resulted in financial issues and frauds in this industry (Watson 2007). If the misconduct in the non for profit organization go unaddressed, it can lead to an erosion of the public confidence. Loss of consumer confidence can largely dampen these organizations as customers are one of the major contributors of fund in this industry (Santora; Sarros, 2012). Ethical issues can occur in various places in an organization. The most vulnerable areas are as follows; ...Download file to see next pagesRead More
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