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Step two - Essay Example

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Marketing Customer inserts his/her name Institution’s name The message The aim of this message is to show my boss the progress of the work. Progress will be measured in terms of compliance of the progress on site with the schedule. The schedule will be shown with a blue line on the graph of calendar days vs…
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Step two

Download file to see previous pages... The float time shall be analyzed and tracked while bottlenecks shall be identified and explained. Furthermore, any activities that result in wastage of time shall be eliminated. Also, activities that can be done simultaneously shall be grouped for quick results. The desired result of the message is to be able to graphically demonstrate that I have been successful in complying with the schedule. Furthermore, the message shall invite feedback from the audience regarding which activities need to be grouped or which need to be eliminated. This shall ensure that there is communication between my boss and myself. Not only will it allow my boss to keep track of the direction I’m taking in my work but also allow him to provide feedback for the work I’ve completed. This shall further allow him/her to make recommendations for any improvements which I can incorporate in my project to complete it on time. Any bottlenecks shall be identified to which improvements shall be made over time. Although the message is complete in itself, it shall serve as the building block for future discussions. The intended audience The intended audience is my boss. Assuming that I work in a construction firm as a construction manager, and I am presenting the results of my team before the general manager. The results shall show the number of housing units completed under the private sector, residential housing project. The audience is expected to be knowledgeable about the concepts used in the message; hence, technical terms may be used. Typography Since the graph shall convey its intended meaning through the illustrative element rather than words, display type shall not be used to draw audience’s attention. Using display type may distract audience from the overall meaning of the message in this case which is to compare the scheduled and actual outcomes. Few words shall be used in the copy area and shall primarily comprise of the graph’s legend. More lowercase letters shall be used for the text rather than all capitalized letters. This shall not only save space but also aptly convey the brief message that needs to be communicated. A minimalistic text approach shall be adopted with key information conveyed through the graphics. The spread shall be 18 x 9. The text size shall be 10 and the Serif font shall be used. The graph shall have a clear white background against which two lines (one in blue and one in red) shall be set in contrast. The message shall incorporate color-coded activities in the form of the sequence in which they are to be completed. Use of visuals to support the message Progress of the work being done shall be measured via the graph. The message shall largely be visual with minimal text. Lines shall be used to indicate scheduled versus actual progress. A two-dimensional line graph shall be used to plot the variables. The line graph shall show the scheduled versus actual units of work. Statistical data (in the form of the number of units) shall be used to show the overall trend. The use of line graph shall ensure an uncluttered and clear representation of the data without any confusion. Communication shall, therefore, be clear, concise and complete with the use of this graph. The other visual that displays the PERT activities shall also be two-dimensional with more reliance on colors and shapes to convey different activities. However, words and numerical shall play an important role since these ...Download file to see next pagesRead More
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