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Marketing Essays

Result for Subject Marketing:
19702 essays
Proving Energy Efficiency and Smart Grid Program Analysis Marketing Admission/Application Essay
8 pages (2237 words) , Download 2 , Admission/Application Essay
Free
The high price-to-earnings ratio from the value of Ameren implies that the investors in the company shares should expect an increase in growth as regards the increase in the future earnings of the company. Additionally, this will further attract more investors who are willing to invest in the company shares due to the high prospects and promising growth.
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Tillies Day Spa High-End Destination Marketing Term Paper
11 pages (2870 words) , Download 2 , Term Paper
Free
Staff shall greet these women with smiling faces and a glass of their favorite cocktail drink. Special attention shall be paid to cleanliness. However, the staff shall not be dressed in uniform but as per the respective themes that will vary on a daily basis. These themes include African, American, Thai, Arabian, and various others.
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Dove Strategic Brand Management Marketing Essay
12 pages (3716 words) , Download 9 , Essay
Free
Because brands are now acknowledged as part of business capital, they must be exploited. This is the province of strategic brand management: that is how to generate value through proper brand management. Building a strong brand can lead to the generation of numerous financial returns to firms, and has thus become a top concern for many businesses
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Public Relations in a Traditional Marketing Plan Marketing Essay
3 pages (1060 words) , Download 4 , Essay
Free
The role of public relations in a traditional marketing plan or campaign is to enhance an organization's standing in the eyes of the general public. In this regard, public relations is part of top management's function which undertakes to evaluate, measure, and influence the public's attitudes, sentiments, opinions, and perception of the organization.
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McDonald's Seniors Restaurant Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Thus, even frequent customers to these restaurants may remain as mere acquaintances to the staff members working in those restaurants. Quinn McMahon’s McDonald’s restaurant is definitely unique when compared with your average fast-food eatery. It is situated in a town whose demographics consist of a large number of senior citizens.
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Video Case 2: Toyota Prius Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The Toyota brand is dedicated to provide quality and innovation in their products and to satisfy consumers’ needs around the world. As a major corporation, Toyota has led the way in the auto making industry and is now eager to seize opportunities in developing countries.
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Video Case 1: Chick-fil-A Marketing Assignment
3 pages (750 words) , Download 7 , Assignment
Free
This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
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Consumer Behaviour- Comparing Retailer and Consumer Perspectives Marketing Book Report/Review
4 pages (1352 words) , Download 3 , Book Report/Review
Free
The Swedish retailer IKEA’s success can be traced largely to its successful branding strategy. The democratic design used at the company is reflected in its wide range of product offerings, including home furnishings, which offer a unique blend of competitive price and appropriate form and functionality.
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The Development of an Export Market Marketing Assignment
11 pages (3364 words) , Download 3 , Assignment
Free
The emphasis on the sports benefits of the drinks, as an improvement to water, and as an aid to intense sports activities that are able to provide adequate hydration and nutrition even to the most demanding and most gifted athletes. As a product range, the Lucozade brand benefits from insights and inputs from hardcore research undertaken on behalf of the brand.
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Starbucks Marketing Report Marketing Essay
11 pages (2750 words) , Download 9 , Essay
Free
According to the report the organization has its business footprint in Latin America, North America, Middle East, Europe and Pacific Rim. In the year 1998, the organization has successfully entered in UK market through the acquisition of 65 Seattle Coffee stores. Two organizations have shared a common culture.
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How Bespoke In The Face Of Challenges Find A New Way To Work Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Further, it supports the need to retain traditional skills in bespoke tailoring, justified as an affordable luxury by a consumer. In addition, the article analyses how the traditional bespoke, has considered incorporating the new computerized technology. By doing so, the fashion industry could possibly determine the outcome of tailoring in future.
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Hasbro merchandise and services compared to its competitors Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Investing in the movie industry is challenging idea for these companies. This forced Walt Disney to scale down its movie operations. It shifted its movie operation to Marvel and Lucasfilm. This was to minimize risk after a big loss in the production of Mars needs moms and John Carter.
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Best Buy Company Marketing Marketing Research Paper
7 pages (2668 words) , Download 2 , Research Paper
Free
Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services.  It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002.  Today, it operates in Europe, Mexico, Canada and China under different brands.
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Effectiveness of PR Campaigns Initiated by UNICEF Marketing Essay
13 pages (3912 words) , Download 3 , Essay
Free
Many NPOs have already been engaged in performing PR on different occasions. However, these NPOs have been criticized to completely embrace the practice of PR. The primary reasons behind their failure to effectively, efficiently, and consistently practice the PR have been further attributed to the lack of proper resources and ineffective time management as well as faulty resource allocation.
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Rate of Customer Satisfaction for Dietary Food Products by Tesco Marketing Essay
6 pages (1828 words) , Download 2 , Essay
Free
Consumer awareness of healthy food products has been at an all-time high in recent years. Many consumers today would prefer to pick the foodstuffs in supermarkets or retail chains that offer diet-friendly products. This is because there have been increasing concerns that foods with high-calorie content.
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Public Relations in BP Plc Marketing Essay
3 pages (955 words) , Download 2 , Essay
Free
The creation of the desired image may be accomplished through the initiation of various activities and projects intended to improve the state of the relationship of an organization with its employees, customers, and society. Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, and compensation for damages or lives lost.
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Organizational Functions of Public Relations Marketing Essay
3 pages (1008 words) , Download 3 , Essay
Free
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relations managers include press dealings, communicating with employees, and representing organizations at conferences.
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International Strategic Marketing Plan For Dried Fish From UAE Marketing Essay
20 pages (5299 words) , Download 5 , Essay
Free
Besides the development and execution of customer-oriented marketing operations, the company should look to achieve a cumulative growth rate of at least 1.5%. In the first year, the company should focus on brand awareness as well as distribution. The company should look to make a strategic alliance with at least one major retail firm.
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Development and creation of effective advertising Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
Advertising is a form of communication in the marketing section used to drive a certain feeling to the people through persuading, manipulating an audience to continue to take some new action towards the product being advertised.This mostly focuses to drive consumer’s behavior with respect to the commercial offering, despite that political and ideological advertising is also common.
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Functions of Public Relations Marketing Essay
3 pages (750 words) , Download 5 , Essay
Free
From the definition alone, it could be deduced that PR undertakes functions that fulfill the goals of both the organization and those of the interests of society. Molis emphasized that the organizational functions of PR focus on “communicating openly (which) can increase employee engagement and shareholder satisfaction by uniting the organization in pursuit of collective goals through a shared identity” .
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Strategic Marketing of Linnak Marketing Research Paper
16 pages (4876 words) , Download 3 , Research Paper
Free
The perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern-day applications. This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe.
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Appraisal of Online Campaign in Terms of Current Issues Impacting E-Marketing Marketing Essay
8 pages (2424 words) , Download 2 , Essay
Free
The creative promotion approach has been observed to be one of the most utilized methods in the modern-day business environment. This approach can also facilitate maximizing the extent of coverage of the products of an organization. The reasons for selecting a multimedia marketing campaign for Samsung will be discussed upon.
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MKT302 Mod 5 Case: The Marketing Mix: Price Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
Apparently, the mechanism through which the price of various products are determined depend on multiple factors including the type of product, the targeted customers, availability of substitutes and other attributes influencing the supply side of the product marketing process which makes price determination, a complex phenomenon (Drury, 2005).
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International marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
Adaption, in contrast to standardization, essentially consists of ensuring that a company’s service or good is localized so that it mirrors the preferences of the consumers in different geographical locations.This is usually a much more expensive concept to integrate because there will be different raw materials required for the different branches of a company located in different nations.
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Marketing Research Program for Castle Bingo Marketing Essay
9 pages (2902 words) , Download 2 , Essay
Free
It has generated new customer segments with more varied characteristics than offline players. The market for online bingo playing is increasing considerably. However, to take the advantage of these players there is a need to understand the differences between offline and online players. The research will be using exploratory and mixed methods.
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Consumer Buying Behavior and Drivers of Online Shopping Marketing Essay
10 pages (3519 words) , Download 2 , Essay
Free
A literature review on online retailing and innovations in the field of online shopping is undertaken, in order to develop and illustrate a holistic framework of the topic. A review of the previous literature has been done highlighting the arguments and recommendations from various analysts and commentators from the field of online retailing.
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Factors Responsible for the Success of the Fast Food Chain Marketing Case Study
5 pages (1488 words) , Download 3 , Case Study
Free
Fast food restaurants constitute independent and chain restaurants that serve all types of food like a pizza parlor, chicken grill, sandwich shops, hamburger joints, etc (Gikonyo and Berndt 12). The fast-food industry has been always associated with franchising, a method used for the distribution of goods and services used for the growth and expansion of businesses.
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Samsung- The Making of a Global Brand Marketing Case Study
5 pages (1301 words) , Download 7 , Case Study
Free
Samsung had the vision to become a global leader in the era of emerging digital convergence that is defined by the combination of one product of different products, as well as the linking of many technologies using a single network. The company underwent a huge transition to a high-end technological manufacturer whose focus was on the B2C market from the B2B market.
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Blood Donation Marketing analysis Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
SWOT Analysis SWOT (Strength, Weakness, Opportunity, Threats) analysis is a strategic management tool which helps in the evaluation of the company’s strength, weakness, opportunity and weakness (Griffin, 2011). Strength Blood donation is perceived as a noble cause as it helps in saving lives of millions of people.
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Promotional Tools for Nokia Marketing Campaign Marketing Essay
4 pages (1476 words) , Download 2 , Essay
Free
It focuses on the four promotional tools that were used that are public relations, direct marketing, promotions, and advertising. The report seeks to inform the team about the appropriateness of the selected promotional tools in bringing about a successful marketing campaign. It also demonstrates how the selected promotional tools will be fully utilized.
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Marketing of Apple Company as a Management Process Marketing Essay
3 pages (837 words) , Download 2 , Essay
Free
The process entails carrying out effective market research in order to identify the market demands and therefore develop products and services that best address the customer issues. Marketing is an essential department in every organization since it deals with the product and service proportion thereby catering to the organization’s operations.
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How Relevant Is The Rational Model of Consumer Decision-making to Marketers Today Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The author of the essay analyzes the most respected rational model that was provided by Kotler and Keller (2012) identifying consumer recognition of needs, followed by an information search, with a subsequent evaluation of different alternatives, finally a purchase decision is made with an emphasis on post-purchase response and evaluation.
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Starbucks and Internationalization: International Marketing Core Assessment Marketing Term Paper
8 pages (2230 words) , Download 2 , Term Paper
Free
After the global financial crisis experienced from 2007 to 2009, changes have been instituted in the financial and banking sectors. The revenue collection of the club was affected by the crisis resulting in the change of taxation. An increase in tax results, in a reduction of profit margins of the company.
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Use of Gender Stereotypes in Advertising Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Use of Gender Stereotypes in Advertising Since the social media and electronic media have been increasingly widespread in the 21st century, advertisements tend to have a huge impact on the minds and behaviours of people. Moreover, there are a great number of ethical and moral issues that have been ignited since the advertisements have widely been used for promotions and awareness.
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Costco retail store-santa clarita Marketing Essay
3 pages (750 words) , Download 2 , Essay
There is a constant movement of items and sometimes confuse the price tags and disorient regular customers. This may mislead customers and they may be embarrassed when they are making payments at the teller. The store is fairly clean and the items are generally well organized and tidy. Similar items are located in close proximity hence this makes things easier for the customer.
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Accessibility Impacts of Chinas High-Speed Rail Network Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
According to Cao et al, accessibility is the extent to which land-use and transport systems enable groups of individuals to reach activities or destinations by means of a combination of transport modes (18). It is, therefore, important since it is used in transport planning, land use and geography.
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Marketing Strategies and Techniques by Coca Cola Marketing Assignment
13 pages (3250 words) , Download 4 , Assignment
Free
The organization is the market leader in the UK soft drink market. Despite several problematic issues, the organization is trying to achieve more market share through an effective marketing strategy. The organization used to set business targets according to the product characteristics and consumer behavior trend.
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Why Social Media Is Important for Marketing Marketing Assignment
11 pages (3183 words) , Download 3 , Assignment
Free
Social media which promotes social networking among the masses has become a very important form and medium of communication. Talking about social networking sites, it can be said that the growth of social networking sites has been largely augmented by the tremendous favoring of the growth prospects of the United States.
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Branding and International Advertising Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Since the beginnings of trade, advertising has been part of the economies of scale. The oldest advertisement is written was a Babylonian tablet requesting the return of a slave 3000 years ago. Prior to the newspapers, the modes of advertising were broadsides affixed to walls, shop signs, trees or posts across all streets.
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Major Strategies for Global and Local Advertising Marketing Essay
10 pages (2828 words) , Download 2 , Essay
Free
Even when marketing a product in the local market the culture of the people will also have to be considered. This is because people value their culture and thus different advertisements will affect them differently. The political environment will affect the advertisement campaign negatively because the campaign might be jeopardized.
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Global Marketing - Product Choiceand Market Entry Strategies Marketing Assignment
9 pages (2448 words) , Download 2 , Assignment
Free
Although the basic principles of marketing remain the same, international marketing is a lot more complex than domestic marketing as the companies entering the international market(s) have to deal with international regulations and cultural differences. However, with great risks come greater chances of success too. Today the global economy is as turbulent as it gets.
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The Concept of Marketing Communications of Burberry Marketing Essay
14 pages (3965 words) , Download 6 , Essay
Free
Activities carried out by Burberry should be in a structured flow so that marketing communications are utilized to the company’s maximum benefits. Burberry has been failing to fulfill customer requirements and therefore many rival firms have managed to capture their loyally established clientele who switched for better trends, prices, and services.
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Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Elements Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Along with dedication, it requires preparation, money and time to execute. An effective marketing plan enables the company to use its assets in productive way. This paper deals with the marketing mix of Pizza Hut. It was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas.
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How is the development of hybrid car for the next 5 years in the United Kingdom Marketing Essay
13 pages (4000 words) , Download 2 , Essay
Free
This paper purports to: identify the significance of consumer behavior research in order recognize the demand hybrid cars can generate in future; study the decision-making process of the consumers with reference to purchase a hybrid car; spot the factors that influence the marketing strategies of the automobile manufacturers, in relation to consumer behavior.
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The Value Disciplines Model-Treacy and Wiersema Marketing Assignment
3 pages (1025 words) , Download 3 , Assignment
Free
Treacy and Wiersema, in their study on “customer intimacy and other value disciplines,” identified three disciplines of successful organizations and by implication sales management (Cooper 1999, p. 56). They argued that to achieve market leadership, the following three disciplines had to inherent in the organization; Operational Excellence, Product leadership, and Customer intimacy.
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Limitations and Advantages of New Media in the Context of Building Customer Relationships Marketing Assignment
4 pages (1150 words) , Download 2 , Assignment
Free
Interaction is mandatory if one is to be successful in a marketing campaign. Traditional marketing methods are very effective in ensuring this. However, with the rise of new media which is rapidly replacing the older methods, marketers now need to devise new strategies that will ensure that their targeted customers do not feel left out (Duhe 2007, p. 26).
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Distribution Channels Marketing Coursework
4 pages (1230 words) , Download 3 , Coursework
Free
In this regard, the paper aims to discuss two products i.e., automobiles and canned soups to explain an appropriate distribution strategy for each of them. A comparison and contrast of the specified distribution strategies of the two distinct product categories will be analyzed to comprehend the similarity or differences between them.    
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Annual Report About Apple Company Analysis Marketing Essay
4 pages (1102 words) , Download 2 , Essay
Free
The company has developed various approaches that ensure that the products are adopted by various users across the world. In line with this, the company focuses on a strategy that offers users the best experience when using a product in a way that ensures the consumer will buy other products associated with the company.
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Effects of the 2007 2009 Recession on Strategic Marketing Management Practices Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The beauty and skincare market had a worth of $43.6 billion in 2007 and had a yearly growth rate of 7.1%. However, the market suffered a massive setback with the onset of the 2007–2009 financial crisis resulting in a serious economic downturn. As the recession resulted in a drastic decline in consumer disposable income, the growth rate in market value fell to 6.6% by mid-2008, and by the end of 2009 had dropped to a low of -3.3%.
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Developing Service Theatre Model or Servuction Model Marketing Assignment
8 pages (2371 words) , Download 2 , Assignment
Free
The proposed services can also help to make the visitors differentiate the organization from other competitors yielding better customer satisfaction. Focusing on this aspect, the report describes how the various features of services can have an impact on the design and delivery of the proposed services.
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