PUBLIC RELATIONS IN ACTION (Marketing) Name of Student (author) Name of University PUBLIC RELATIONS IN ACTION The role of public relations in a traditional marketing plan or campaign is to enhance an organization's standing in the eyes of the general public…
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If successful, this public relations can be translated into healthier bottom lines for the firm. Public relations can be considered as part of an overall comprehensive corporate communications plan, which includes advertising activities, sales promotions, merchandising, corporate social responsibility (CSR) and direct sales. The big idea behind a good public relations campaign is to project a positive image to all stakeholders. A good example is how a firm responds to a crisis, in a responsible, ethical and calm manner. This is the societal function of public relations in connection with the general external public. On the other hand, public relations has a second function. This is towards its employees. The people in any organization are its greatest and most valuable resources, repeated quite often to emphasize how treating people well translates into a well-run and highly-motivated group. In this regard, how a firm or organization treats its own employees is a reflection of its reputation, image, sense of responsibility, and the value it places on its human resources. A good public relations policy towards employees can affect the products and services it provides to the buying public. This is because a highly-motivated and loyal workforce always endeavors to provide an excellent product or satisfactory service, that in turn promotes repeat customers and ensures consumer loyalty. Good internal public relations creates a cycle of positive image and feelings. To recap everything briefly, public relations serves two primary functions. The first is a societal function in which the organization communicates to the general public and community at large all about its activities. This is intended to build up goodwill, understanding, awareness, and educating the different publics in order to influence public opinion. The organization does it by sending out appropriate messages on whatever issues it considers will build public rapport. In the same vein, the second function of public relations is internal; this is to inform its employees about what the company is doing, what is happening within the said firm, and on other issues like employee benefits, promoting loyalty, enhance their morale, encourage ethical behavior, to bridge management and workforce, and promote unity, cooperation, and camaraderie. The generally-accepted and more widely-used definition of public relations is a strategic use of communications to build mutually beneficial relationships between a firm and its various publics (both internal and external). The early definition of public relations as press agentry and publicity had been enhanced today to now include the concepts of engagement and relationship building (Public Relations Society of America, 2013, para. 1) in order to bring together closer all the various publics involved, to emphasize the public nature or function of public relations. The organization chosen for this paper discussion is General Motors. In particular, this paper talks on the advances in technology in the auto industry, and also the drive of an American automaker to recapture its lost market share in global markets. The United States auto industry had suffered badly during the Great Recession which started with the collapse of the sub-prime housing mortgage back in 2007. American automakers had made big strides back to profitability. General Motors had once been in
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(“Public Relations Essay Example | Topics and Well Written Essays - 750 words - 4”, n.d.)
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“Public Relations Essay Example | Topics and Well Written Essays - 750 Words - 4”, n.d. https://studentshare.org/marketing/1478461-public-relations.
This research tells that public relations, according to Harlow, aims to ascertain and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics, and hence involves the management of problems or issues by helping the management to keep informed on and responsive to public opinion.
Since that time, corporations and state agencies alike have broadly applied the “public relations” concept to their practice. At the same time, contemporary scholars agree that this term has failed to firmly establish itself as a beneficial concept and a positive social phenomenon.
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
With the advancement in science and technology, the world has converted into a global village. New researchers have generated findings unknown to the world previously, this led to further development and establishment of industries and factories, which were meant to serve various purposes, and proved beneficial for the society in general.
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
His “Declaration of Principles” laid the groundwork for public relations as a profession (Turney , par.1).
Yes, the six principles of Arthur Page are still relevant today. An example is the worldwide product recall of 936,000 units of
1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity
Public relations play an eminent role in this regard. The canvas of public relations can be sketched widespread because there are several fields that emerge to formulate this important phase. Establishing workplace environment that would benefit all the employees equally is beneficial.
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