Public Relations and Hotels Marketing Plan - Essay Example

Some of the forms that will be put in place are through the print media and press releases. Some of the team members will schedule interviews with journalists. There will be the use of newsletters which will be smartly issued to the public. The team will be equipped with cases/case studies that depict a positive name for the company. Photographs of smiling clients will be of the essence too.

Special events are a traditionally acclaimed method of attracting clients. One of the biggest hits will be staging a formidable grand opening and special exhibits. The main ingredient of the special events is the time that will be dedicated, the place, and the people involved. In one event such as the grand opening, we can come up with more other subsidiaries. Winning methods are holding luncheons, banquets, speeches and contests (Fischhof and Lanz, 1).
In short, in marketing this brand, we are going to dig deep into the right channels of promotion not forgetting the power that comes with social media. Read More