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Public Relations for Marketing - Essay Example

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The paper "Public Relations for Marketing" discusses that the five major roles of public relation can also qualify as aspects of marketing. These roles include publicity, dissemination of information, promotion of the organization's products, raising awareness to certain issues…
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Public Relations for Marketing
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Download file to see previous pages Public relations are responsible for defining and emphasizing on the responsibility of the management of an organization to serve the interests of its customers.
Wilcox and Cameron (2012) further go on to denote that public relations act as an early warning system, for purposes of anticipating future trends in regard to the behavior of customers and that of an organization's employees. On this basis, through research, an organization will be able to develop policies that will help it mitigate any negative trend that might affect the company. Based on this understanding of public relations, this paper takes a stand that public relations are a promotional element of marketing.
The concept of public relations can be traced to the two world wars, whereby the Germans, the British, and the United States used propaganda for the purpose of rallying domestic support during the world wars and demonizing their enemies (Mckie and Willis, 2012). After the world wars, there was the emergence of complex commercial publicity activities by private organizations, in their bid to look for the market of their products, and be market leaders in the various services that these organizations produce and offer (Giannini, 2010). This concept of Public Relations, therefore, began with companies operating in the United States, and they later spread to the subsidiaries of these companies in Europe.
The periods of the 1950s are considered as the professional development era of Public Relations. This is because the principles of Public Relations were developed by academic institutions and professional bodies. During this period of time, the main channels and tools of public relations were press releases, PR magazines, television networks, and radio stations. ...Download file to see next pagesRead More
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