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Public Relations - Essay Example

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Telethon is a registered charitable trust that is committed to raising funds for ameliorating the lives of children and young people, primarily in Western Australia. Telethon was founded in 1968 and has, since inception, raised more than $103 million. These funds are used to…
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Download file to see previous pages Enabling linkages: The board of trustees, small team of employees, the government and the regulators constitute important publics for Telethon through the enabling linkage. The Telethon trust comprises a board of nine trustees who meet periodically to oversee the functions of Telethon. His Excellency Malcolm McCusker AO QC and Prof Fiona Stanley AC are the patrons of the trust. People who work assiduously for Telethon includes Steve Mummery, the general manager; Danielle Toolin, the events and marketing manager; Adriana Filippou, the accounts and phone room manager; Lauren Castledine, the administration and events coordinator and Fat Cat, the furry lovable cat of Telethon.
Diffused linkages: The Sunday Times that provides editorial support round the year, local community, Golden West Network that beams the Telethon program across Australia, and Channel Seven Perth that sets aside $600,000 to air the Telethon weekend are important media publics.
Functional linkages (Input): Scores of volunteers who lend a hand to Telethon to raise funds for the kids of Western Australia, donors like JWH Group that builds the Telethon Metropolitan and Regional Homes, In-Vogue and Country Builders that assist JWH Group, Satterley Group and Peet who provide land to set up the buildings, BankWest facilitates in collection of donations, AV Partners, Perth Expo Hire and Cliftons provide infrastructure for Telethon weekend. In addition to this numerous individuals and community groups including schools, clubs and local businesses which help in Telethon’s fundraising right through the year are important publics associated with Telethon due to functional linkages. Finally corporate houses are important publics as they help Telethon with sponsorships. Lexus Of Perth which organizes the Lexus Ball for Telethon year on year is a case in point.
Functional linkages (Output): Numerous hospitals, research institutions, and other beneficiaries that get financial assistance from ...Download file to see next pagesRead More
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