Public Relation: Telethon - Essay Example

Download file to see previous pages The board of trustees, a small team of employees, the government, and the regulators constitute important publics for Telethon through the enabling linkage. The Telethon trust comprises a board of nine trustees who meet periodically to oversee the functions of Telethon. His Excellency Malcolm McCusker AO QC and Prof Fiona Stanley AC are the patrons of the trust. People who work assiduously for Telethon include Steve Mummery, the general manager; Danielle Toolin, the events and marketing manager; Adriana Filippou, the accounts and phone room manager; Lauren Castledine, the administration and events coordinator and Fat Cat, the furry lovable cat of Telethon.
Diffused linkages: The Sunday Times provides editorial support around the year, the local community, Golden West Network beams the Telethon program across Australia, and Channel Seven Perth sets aside $600,000 to air the Telethon weekend are important media public.

Functional linkages (Input): Scores of volunteers who lend a hand to Telethon to raise funds for the kids of Western Australia, donors like JWH Group that builds the Telethon Metropolitan and Regional Homes, In-Vogue and Country Builders that assist JWH Group, Satterley Group and Peet who provide land to set up the buildings, BankWest facilitates in collection of donations, AV Partners, Perth Expo Hire and Cliftons provide infrastructure for Telethon weekend. In addition to this numerous individuals and community groups including schools, clubs, and local businesses which help in Telethon’s fundraising right through the year are important publics associated with Telethon due to functional linkages. Finally, corporate houses are important public as they help Telethon with sponsorships. Lexus Of Perth which organizes the Lexus Ball for Telethon year on year is a case in point.

Functional linkages (Output): Numerous hospitals, research institutions, and other beneficiaries that get financial assistance from Telethon are important public. Some of the organizations that have benefited in the recent past include Princess Margaret Hospital for Children, The Amanda Young Foundation, Arthritis Foundation, Centre for Cerebral Palsy, Dreamfit Foundation, Make A Wish Australia, Starlight Children’s Foundation, and Wheels for Hope. The Telethon Institute for Child Health Research and the Telethon Speech and Hearing Centre are also among the biggest beneficiaries. ...Download file to see next pages Read More