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Public Relations effectiveness and application - Essay Example

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Public Relations effectiveness and application Institution’s Public Relations Effectiveness and Application Introduction Public relations is defined as either an art or science applied in establishing a good and favorable relationship with the public…
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Download file to see previous pages Public relations in normally offered free of charge to create public understanding and acceptance. Public relations, therefore, target a wide group of people in the society. These include the employees, investors, the media, the sponsors’ supplies of the company and the community around. In this research, therefore, I seek to explore how companies ensure effective planning and execution of public relation. BBC’s promotion of the new series of Spook Public relations is a major tool that a company or an organization uses to create credibility with the public. Media coverage attracts quality prospects, avoid competition and make an organization a player (Smith, 2011). This is the reason the writers of spook decided to carry out their promotion program on the media. Spook is a drama series that was being run on the BBC news channel in an effort to make the public understand the effect of complex relations that existed between the United States, United Kingdom and Iran. The drama ran on the channel for a decade after which it came to an end registering high number of public viewing of close to six million audiences. This number of audience viewing was registered as a result of good public relations created by the media. To create good relations with the public, an organization has to set its objectives which will define the organization’s target and vision. ...
BBC in tern builds this relation by airing the drama at 9 Pm when everyone is probably in the house. This attracted close to six million audiences in its decade of running. To avoid criticism from the government, episode four was to be aired on Tuesday to give way for the Queen's Golden Jubilee celebrations in the UK. In this way, the BBC avoided a situation where the Queen would have felt disobeyed which could have affected the good relation and acceptance by the government. According to Smith (2004) planning for public relations is vital in the creation of a good relationship with the public as it is considered more important than the advertisement itself. This involves defining objectives for creating public awareness, building good will with the public, creating good corporate image, and identifying and eliminating those issues that may portray your organization in a negative way. In this regard, Spook chose BBC to promote its product through televised means to reach many audiences across he UK. For effectiveness, the BBC plans and allocates the 9 pm time as the best time for viewing the play. The time duration for each series is effectively planned; where each series was allocated 50 minutes and the series was to be shown every Monday. This kind of planning is important in public relations as each audience knows the time the drama was being aired. This gave them opportunity to plan for their activities of the day. Measures to create goodwill with the audience at the planning stage must be put in place as they are the main target. It was, however, unfortunate that by the time the bomb last hit Britain in July 7th, the drama had been written on terrorism. The airing of this drama we find causing eyebrows at some squatters claiming it ...Download file to see next pagesRead More
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